maximization of benefits, to achieve economic, social and cultural and ecological benefits of organic unity. The development of cultural industry, from the economic point of view, is to promote sustainable economic development an important force; from the social value, is to improve the quality of the people, building a harmonious society an effective way;
From the perspective of cultural and ecological benefits, is the transmission and innovation of cultural forms and content of the basic means. Economic benefits are the direct benefits of increasing national wealth. But the cultural industry in the concerned economic benefits at the same time, can not but bear its social responsibility. Social benefits are the core benefits pursued by our socialist culture. Cultural development can not only speak of economic interests, the pursuit of profit maximization and give up social benefits, national values and national interests. The development and strengthening of cultural industries, it is necessary to stare at the market to do an article to enhance the cultural entities of the self-survivability, to maximize the value of cultural products, but not only from the market, blindly meet the low-level needs of the market for those poor quality, The cultural products of high standard are not popular; it is necessary to base on the Chinese social reality, based on the national cultural tradition, to create and produce the most cultural products with Chinese characteristics, and not retro, conservative, simple, low-level repeat tradition; Cultural areas of the opening to the outside world, the introduction of foreign cultural products, can not ignore the cultural \reality, cheap for other countries to cultivate cultural audiences, damage the country's cultural security. The cultural and ecological benefits follow the principles of equality of the main body of the cultural ecology, fairness of ecological interests, fairness of ecological rights and security of ecological order, and ensure the harmonious, balanced and healthy development of cultural ecology, thus producing good comprehensive benefits. Cultural values, cultural values, the cultural spirit of the relevance, interaction, holistic, systematic and comprehensive development of the benefits, in order to form a cultural strength, so that the culture of the cultural, cultural, cultural, Creativity, knowledge, imagination really into real productive forces. To study the development of cultural enterprises of social, economic and cultural and ecological benefits of integrated assessment, monitoring, assessment methods and indicators to ensure the realization of triple benefits, and strive to maximize the benefits.
Third, the co-ordination of several major relationships
The scientific concept of development is the world outlook and methodology of Marxism on development. It pursues a healthy, coordinated, comprehensive and sustainable dialectical development. In the cultural industry, to achieve scientific leapfrogging and sustainable development, we must dialectically handle and comprehensively co-ordinate the following major relationships: First, the overall economic development and cultural development. Economy is the foundation of social development. Focusing on economic construction and focusing on promoting rapid and healthy economic development is the basic strategy that we can not shake at any time. But culture as an important part of society, but also can not be weakened at any time. Culture is the country's \of toughness and broken; no cultural follow-up, economic development will be the lack of stamina and defeat. No \are not sustainable. In the process of social and historical development, economy and culture have always been interwoven and interact to achieve its development, culture is the economic derivatives, economic needs of cultural support. In the era of knowledge economy, the
integration and integration of economy and culture, the economy of culture, the culture of economy, the integration and coordination of economy and culture, and the interaction of mutual infiltration become the inevitable trend of modernization construction. Economic development requires the promotion of cultural power, economic development of the economy, cultural development, culture, it is difficult to achieve a single aspect of the real development. Only by combining the two, coordinated development in order to support each other, complement each other.
Cultural industry is the booster of China's economic development. Cultural industry not only itself can be used as cultural goods and services profit, but also for the national economy has a chain effect, can lead to the development of many related industries. Not only to promote the development of upstream industries to promote the follow-up industry growth, but also affected the network, finance, communications, transportation, commerce, catering and other complementary industries. Especially the cultural industry and the development of high-tech complement each other, there is no high-tech support, the cultural industry is difficult to quickly rise. Modern high-tech has become a new engine to promote the development of cultural industry, improve the ability of cultural innovation and communication. In accelerating the transformation of the mode of economic development, the cultural industry has the unique advantages and characteristics of excellent structure, expanding consumption, increasing employment, promoting cross-cutting and sustainable, so as to alleviate the outstanding problems confronting China's economic development. The development of cultural industries can also enhance the international competitiveness of a country or region and expand its influence in the world. Japan, South Korea due to the development of cultural industries and reputation. Moreover, the development of culture has a long-term effect and significance on the comprehensive development of human beings. Culture of the short legs, in the contemporary is not really have a strong competitive edge. Therefore, in the national economic industrial cluster, we should establish the strategic idea of giving priority to the development of cultural industries.
The second is to co-ordinate the relationship between cultural undertakings and cultural industries. One of the most critical and pervasive problems in the development of cultural industries is to handle the relationship between undertakings and industries. Cultural industry and the cause of the first difference between each other.
The two should be stripped off, different treatment, not the industry is not like the industry, the cause is not like the cause. Cultural industry is engaged in the development of cultural products, production, marketing and the provision of cultural services business industry; cultural undertakings is to provide public cultural products and services of the public welfare of the cultural sector. The purpose of the two different production, the cause of the provision of public cultural products, industrial production to enter the market to achieve its value of goods; the two different nature of the main business is the cause of the cultural units, and cultural industries is the legal representative of enterprises; Private enterprises, foreign investment and other channels of financing; the two mechanisms of operation are different from the cause of the main financial support from the Government to ensure its operations, while the industry is fully to market, at their own expense. Profit and loss; the two different ways of regulation, the cause of direct regulation by the government administration, and industry mainly rely on policies and regulations, the use of legal, administrative, economic and other means of indirect regulation. On the other hand, the cultural industry and the cause of mutual inclusion, mutual penetration and
transformation. In cultural undertakings there are some industries, such as high art, cultural relics, cultural and sports competition in certain conditions can also do the industry, to overcome the kind of cultural institutions can not operate the concept of the industry. Cultural institutions of culture of certain content, form, carrier, project, can be stripped off, the use of market operation mode of operation. Similarly, the operation of certain elements of the culture of public welfare can be achieved through the carrier and form of industry. Public welfare cultural undertakings are mainly run by the government, but also to encourage social participation, allowing social capital to enter. Cultural industry and the cause of the two also mutual transformation. Industry under certain conditions, can be transformed into the cause, constitute a part of the cause. In fact, due to the improvement of material and cultural standards of living and economic strength, some of the industry with a public nature of the content has been stripped from the industry, the Government pays the bill, into the welfare of the masses, such as open-air movies, Wait. Similarly, the cause through restructuring, development, divestiture can also be transformed into industry. Such as some elegant culture, folk art, due to popularization and the expansion of the audience, can be changed from public welfare undertakings to operating the industry, do not need to subsidize the road.
Clearly, the boundaries of cultural undertakings and cultural industries exist, but not separate, but in the dynamic process of development of the ever-changing. We must not only oppose the conservative tendency of mixing the two together, but also oppose the kind of confrontation between the two, the cause of the industry, \of their two isolated Meta - thinking. Under the conditions of a socialist market economy, on the one hand, the cause of development is the sacred duty of cultural workers and the center of work. Under the condition of market economy, the \not changed or changed, and cultural workers must adhere to the direction that culture serves socialism and serves the people. But on the other hand, industrial development is the material basis of cultural development, the cause of industrial development should be backed up. Culture can not only lose its strong material support and lose its creative vitality in the market competition if it simply performs the functions of \the market, It is difficult to achieve effective publicity. To adhere to the grasping, two to strengthen the cause of the industry, to support the cause of industry.
Third, balanced development and unbalanced development. Any business or industry is rarely in accordance with the ideal model of balanced development, non-balanced development is the normal development of the law and the law. No country or region at home or abroad is in a leading position in all cultural industries. Therefore, the development should not only highlight the focus, but also good at from the overall focus, overall consideration, rational development of culture and its comprehensive development of industrial planning and measures to achieve co-ordination in the coordinated development. The advantages and disadvantages of cultural industries in certain conditions and the development process can be transformed into a temporary advantage may become a disadvantage in the future, temporary disadvantage may become tomorrow's advantage. How to make good use of the situation is an important practice topic in the strategy design of cultural industry development.
China's economic development, social modernization process presents a from east to west, from the city to the rural gradual development of sub-gradient unbalanced development trend, the development of cultural industries as well. Therefore, in the development of cultural
industries, the eastern, coastal developed areas, should focus on the development of cultural and creative industries, and the forefront of the field of globalization \and western regions, especially the vast rural areas, should be under the leadership of the government to strengthen public cultural service system Construction and cultural market construction, organize cultural resources, the development of characteristic cultural industries, culture as soon as possible to form the industry, made of industry. We should distinguish between the advantages of comparison around the characteristics of where to make rational judgments. Only to find their own characteristics, differences, advantages, can the effort and focus on the main direction. Common, general, ordinary cultural projects to develop slowly, individuality, special, excellent long-term development of cultural projects. Yunnan cultural industry development, is to tourism and theatrical performances for the characteristics and focus of the strange effect.
However, as a sustainable development, requires a comprehensive and coordinated development, which we should strive to pursue and achieve the goal. This means that while focusing on the development of the media industry, publishing industry, entertainment industry, animation game industry, network industry, film and television industry and other cultural industries, we should pay attention to and develop downstream industries, peripheral industries, related industries, Cultural industry chain extension, accelerate the development of new cultural formats, to prevent \
In the strategic design, the policy orientation, we must consider the issue of balanced development. Of course, we do not subjectively, artificially, wishful thinking to the pursuit of balanced development. Cultural industry development by market rules, with a certain degree of spontaneity and unpredictability, often will be \in planting flowers do not open, unintentional willow shade.\inevitably produce imbalances. In the \the pursuit of balanced development, but should seize the key areas, \relax,\
Fourth, speed up the development and sustainable development of the relationship. We need to accelerate development, but development must have stamina, strong, able to maintain sustainable development. In the early development of cultural industries, focusing on accelerating development is very important, because the early stages of development if there is no speed, you can not scale, gain the initiative. But the initial development is inevitable with a certain degree of blindness, extensive, there are a large number, the quality is not high; speed, low efficiency; variety, less brand; market Xing, more disorderly phenomenon.
Therefore, the development of special attention to the development of quality, efficiency, stamina problems, adhere to sustainable development.
Modern cultural industry focus on the development of cultural and creative industries, its main feature is to attach importance to the high-end industrial development, cultural and creative industries with the emphasis on the combination of traditional industries to increase the cultural added value. We should be under the guidance of the scientific concept of development, the cultural and creative industries as a cultural industry upgrade target, enrich the creative content of the product, grasp the new commanding heights. We must adhere to the orderly development of advantageous and restrained, developmewww.gu6e.comnt, can not engage in \
culture and its industry, become empty and false pseudo-culture. For the central and western regions of China, we should focus on accelerating development, giving full play to the advantage of cultural resources and promoting the leap-forward development of cultural industries. For the eastern coastal cities, we should focus more on establishing long-term mewww.gzjjgyw.comchanism, enhancing development potential and achieving high-quality development. . Accelerate the development if the destruction of resources, regardless of social benefits, the cost of shoddy, this development is opposed to sustainable development; to accelerate the development if it is based on the effective protection and rational use of resources as a prerequisite for the industry to generate good economic returns and social Efficiency, then this development is an important part of sustainable development.
references:
[1] Li Changchun. Correct understanding and handling of cultural development in the development of a number of major relations to explore the road of socialism with Chinese characteristics and cultural development [J]., 2010, (12).
[2] Wang Yuji et al. Chinese Cultural Industry Academic Yearbook (2008 volume on the volume, 2003-2007 volume on the book) [M]. Beijing: Culture and Arts Publishing House, 2009.
[3] Zhou Zhenggang. Cultural industry theory --- Hunan industry sustainable development research [M]. Beijing: Research Press, 2008.