2. The role of English in different business negotiation stages.
2.1 In opening stage
Business negotiation is a complex human activity, it plays an important role in economic interactions. This is also the exchange of information between the two parties. The important role of the English language in the beginning of the negotiations is very important. This is indeed worth learning how to get along with each other negotiating skills. To avoid deadlock or failure of the negotiations, interpersonal meditation is the most important factor, which should not escape from our eyes one.
Each negotiator's interests, the interests are different, we should seriously study analysis negotiators to grasp its purpose and practical interests lie mainly involved in the negotiations. This requires us to be fully prepared before the negotiations, clear each other's cultural background, interests, habits and work performance and the like. In addition, we should also be aware of competitors. In order to develop a reasonable plan, the use of correct English language skills. 2.2 In quotation stage
Product Name translation has important practical significance identity. That is the name translated exactly appropriate. Yet the source language name of artistic and commercial. Achieve widespread publicity and promotional purpose goods; and also has a wealth of theoretical significance, namely to broaden linguistic research space. Enrich the connotation of linguistics. But also to promote linguistic theory and practical application of organic combination . Only trying to figure out consumer psychology . Respect for national cultural habits, the right to use a variety of methods and techniques trademark translation. It will make the translation translated dominate in commercial war, promote consumption.
In short, in the face of price sensitive issue, it is important to communicate the English language in the negotiations.
2.3 In negotiation stage
In international business negotiations, the most difficult thing is the negotiators of different cultures, ways of thinking, customs, behavior, work understanding and recognition. So, for the negotiation of international business negotiations, we should pay attention to detail. Because the negotiation stage of the application in English, not only related to the negotiations, but to each other's customs, cultural differences and so careful and thorough study. Therefore, in order to negotiate famous Westerners, but also stressed the preparatory work of the negotiation stage to account for about a third of the time throughout the business negotiations, negotiations are particularly important as English.
We must not only understand each other's culture and customs background, more important is to find out about each other's innermost thoughts. . To do \find out about each other,\take a look at the West is how to evaluate the characteristics of the Chinese people to negotiate, in order to ponder how to deal with these characteristics Westerners, precise use of language. 2.4 In closing stage
People on the traditional concept of the idea of negotiating party talks must have made an absolute victory, the other absolute failure. In the negotiations, the negotiations are habitually in an effort to protect their own interests, while maintaining a firm stand, and therefore a compromise to get the weight becomes greater benefits. The number of such opportunities will not appear fewer parties. Applied English language role in the negotiations is even more important. Negotiations should strive to tap part of the same interests, and through the \bigger interests to work together. Blindly concerned about their own interests. Asks fully accept their point of view is not correct, it is unrealistic withered strong mutual cooperation, the possibility of huge profits and mutual assistance, to stimulate them to accept your comments and suggestions, based on their own interests agree on.
Cultural differences make English more important in business negotiations.
3. Qualities business negotiations personnel should possess
3.1 oral English
Negotiations are essentially ideas, wishes emotional communication process between people, it is an important social event. Negotiators should be good at dealing with different people, but also good at dealing with various social occasions. This requires that the negotiators should have strong writing skills and oral communication skills. Concise and accurate skills are basic skills negotiators.
Listen greatest weakness less inexperienced negotiators cannot patiently listen to each other speaking, they think that their task is to talk about their situation, he said he wanted to say and refute each other's objections. Thus, in the negotiations, they always thought the following words to say, do not pay attention to listen to the other side to speak, a lot of valuable information is lost this way. They mistakenly believe that good negotiators say much more because only grasp the initiative for negotiations. In fact, a successful negotiator has the more than 50 percent of the time to listen. They listen, while thinking, edge analysis, and continue to ask questions to each other, to ensure that they fully understand each other correctly. They listen carefully to every word the other said, and not only they think are important, or want to hear, therefore have a lot of valuable information, increasing the bargaining power. 3.2 written English
For negotiators have broad thinking and powerful writing is the basis of the judgment. We tend to use a lot of the other minutiae questions to pester you, but the main important issues or cover up, or deliberately confuse the front and rear, a causal relationship between things. As negotiators should have the ability to seize the main contradiction and the main aspects of things. Negotiators have open-minded, but are not limited to a certain thing or a certain aspect can be considered from many
problems. Analyzing accurate, timely decision-making, these capabilities is particularly important for the negotiators. Improve capacity in this regard must be good to listen to each other's views and take advantage of each other's intentions. Negotiations between the two sides can exchange views with each other. But some people quick-witted, impulsive and strong. Often the other half, then just say, he thought understand the meaning of each other, cannot wait to express their views, it also cannot get, misunderstanding each other, but to each other to provide some opportunity. In the ever-changing field of negotiations, without neglecting the subtle clues, you can master negotiators trends, seize the opportunity fleeting, courageous decision-making, in order to avoid missing an opportunity.
In general, the negotiations, drafted out of the agreement, the draft contract for the drafting of the party is always beneficial. Subtleties of the text lies in the effort to make the agreement, the contract shows that appear to be fair and reasonable, but if there are problems, to explain it completely not the case. 3.3 communicative strategies
Communication strategy is the attitude of the main bearings and show activity in the negotiations. Application of the language is even more important, in business negotiations in English also plays a vital role. Communication Strategies in the negotiation process in the behavior of negotiators, behavior and ways and means of controlling the process. Communication Strategies and deep cultural imprint. Culture is not only decided to negotiate a code of ethics, but also affects the behavior and thinking of negotiators character mode, so the negotiations with different cultural backgrounds form a very different style of negotiations.
Business negotiation is a science, which involves multiple disciplines. Linguistics is the most important part. Meanwhile, the English also in modern business part is very important. During the negotiations, the negotiators, ability, experience, quality mental state, and has a great influence results on the spot to play in the negotiation process. Business leaders must negotiate multi-angle training and
assessment of, you know,in business negotiations, English language skills is good or bad, it is the key to the success of the negotiations.
4. Guides for college English teaching and studying
4.1 Cultivating practical English skills
To promote training of students’ practical translation skills, the comprehensive analysis is adopted to focus on the definition, the structural model of the practical translation skills, as well as its application in the English translation teaching Finding application shows that the structural model of translation skills by actual knowledge, behavior of the system application. The priority should be given to the comprehensive and integrated development system for train practical translation skills. The priority should be given to the integrated dev.
As the saying goes, Rome was not built in a day.In order to improve students' English language skills in a very short time .It is impossible to have an immediate magical effect. It requires a process step by step, from easy to difficult. We have to do as much as possible combined practice useful skills. Ability to vocational secretary practice-oriented teaching is an effective teaching model, to train students to meet the market and business needs.
4.2 Creating opportunities of practice
With the development of the times, students’ practical ability is particularly important, practical ability training in higher vocational education plays an important role. To arrange for students to practice activities, the student must reflect the content of the actual capacity of the culture. .In the process of cultivating students' practical ability, teachers' practical teaching ability, the importance of students play an important role. In order to protect students' practical abilities culture, the need to achieve through practice and the training of students' practical ability to display mainly through vocational qualifications.