72. How to decide whether to float a company on the stock market 真题 P52
A: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax and so on.
73. The importance to a company of offering its products on the world-wild web
A: first offering your products on the internet is in itself a new and very effective means of advertising which you can make use of. People at very corner of the world with the access to the Internet will get to know your products as well as their quality price functions. You won’t have to worry about putting a large sum of money on your advertising because the on-line advertisement is much cheaper than TV commercials. Second you can sell your products directly on the internet and you don’t even need to open your sales channels which used to take up too much money and resource of your company. Your products will be purchased through world-wild web and you will get your money through the E-bank which will automatically transfer the money into your account.
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74. How to evaluate the effectiveness of company training programs
A: the following procedures can help us to evaluate the effectiveness of our company’s training programs. First we should carry out examinations on our staff who attend the programs and we check the results to see if the goals of our training programs have been achieved. Readjustment will be made accordingly to ensure that our programs are moving towards the correct direction. Second we should hand out questionnaires to find out how our trainees like their training programs. The feed-back will be presented on the board and all the senior staff in charge of programs will discuss the feed-back and make necessary changes. Third we will encourage everyone attending the programs to give us their advice which we can use to improve the effectiveness of our programs.
75. How to decide when it is the right time for a business to expand
A: you should check the current status of your company including the capital you own the technology you apply and the human resource you have. As we all know money is an important factor in business expansion. So make sure that you have enough money for your expansion. Another importance factor is technology and advanced technology can help you in your expansion because it will provide you with decisive driving force and enhance the efficiency of your business. You will also need qualified staff who will shoulder more responsibility and are willing to meet the challenges resulted from your expansion. When you find your business meets the above three criteria go ahead and expand yourself.
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76. The importance to a company of sponsoring well-known personalities from the arts and popular culture
A: In many cases personalities from the arts and popular culture are the idols for the public and they are what we call stars who can have great influence on the public’s opinion because people are keen to know what their idols are wearing using or buying and then try to follow suit. That is to say if you sponsor well-known personalities to promote your products or services you will very much likely to attract more customers and persuade them to buy your products. Therefore it is very important for a company to sponsor well-known personalities from arts and popular culture.
77. How to ensure that the best candidate for a post is selected
A: during the selection we should pay attention to the candidates’ quality and attribute. Quality refers to the candidate’s ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidate’s character and value. Those whose value is in the conflict of the company’s ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work.
78. How to analyze and make effective use of information
First we should set up our own data base to restore useful information which is not only the resource but also the asset of our company. Second we should monitor
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and control the information so that every piece of useful information can be retained for our further analyze and every piece of irrelevant or redundant information can be deleted. Third we should emphasize on the timing of the information we get. We won’t allow the using of any obsolete information so that we can ensure that our information flow runs without any blockage and every piece of information we get is up-to-date.
79. The importance of brand image in ensuring that products or services sell well
A: the brand image is plays an important role in ensuring that your company’s products or services sell well. First a sound brand image means that the products or services of your company enjoy a high prestige and have high qualities which will drive automatically both current and potential customers to buy your products or services on a regular basis. It therefore helps you to expand your customer base or even open some new markets. In addition companies with sound brand images can attract their customers not only through their high-quality products or services but also through the popularity and fame presented by their brand images. In any case it’s easy for a company with sound brand image to promote and sell its products or services.
80. The importance to a company of keeping up-to-date with internet development
A: it is undoubted that the Internet will exert great impact on people’s work and lives. Any company cannot afford to neglect importance of the internet which is changing and will continue to change the way people do their business at an
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unprecedented speed. The latest internet technology can enable you to get more opportunities to propagandize promote and sell your products or services on the net. With the help of the latest net technology you are more likely to win in the increasingly competitive market of today and tomorrow. Therefore companies should watch closely the latest development of the internet and try to apply it in their daily business.
81. How to ensure that a company consistently maintains quality control standards
A: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that everyone in the company knows the importance of quality control and should keep their employees in mind that their company needs their devotion to the consistent maintenance of quality control standards.
82. How to make effective use of the media when promoting a new product or service
A: first you should ensure that the media you are going to use knows the importance of promoting a new product or service for you. Let them know the quality or function of your product or service and demonstrate to them that your product or service is really good and suits the need of the public so that they will spare no efforts to help you promote the product or service. Second think about the
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