四校联盟-------------------------------首届新生杯系列活动
新 生 杯 系
列
活 动 策 划 书
策划:武昌理工学院演讲与口才协会 二0一三年六月十五日
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四校联盟-------------------------------首届新生杯系列活动
目录
一．活动背景··············································4 二．活动主题·············································4 三．活动目的·············································4 四．活动时间·················································4 五．活动地点·············································4 六．主办方···············································4 七．承办方···············································4 八．前期准备·············································5
㈠策划部·····················································5
㈡学术部·····················································5 ㈢外联部·····················································5 ㈣宣传部·····················································6 ㈤组织部·····················································6 ㈥秘书处·····················································7 ㈦财务部·····················································7 (八)总负责·····················································8
九．大赛流程···········································8
㈠报名·······················································8
㈡初赛·······················································8
(三)复赛·······················································8
(四)决赛·······················································9
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四校联盟-------------------------------首届新生杯系列活动
十．宣传计划···········································11
㈠宣传媒介分析·················································11
㈡宣传内容·····················································11 ㈢宣传分工·····················································13 ㈣强势宣传方式详解·············································16
十一．人员分工·········································19
㈠报名························································19
㈡初赛························································21 ㈢决赛························································24
十二．经费预算·········································32 十三．应急预案·········································34
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四校联盟-------------------------------首届新生杯系列活动
一． 活动背景：
9月大批新生走进大学殿堂接受高等教育培养能力，但大学生活对他们是陌生的和新奇的。跟多课余时间可以自由支配，因而新生会不知道如何更好利用，有的直接游戏人生。四校口协联盟想通过此次活动能给他们创造一个展现个性的舞台，能给他们引导一个良好积极的大学学习生活方向。
二． 活动
演讲比赛， 辩论比赛
三．活动目的
大学生活对于新生是那么新鲜与陌生，为了很好点燃新生的读大学生的，
四校合作举办此次活动，促进新生加强交流学习，展现自我，提高交际能力。同时加强高校交流合作，相互提高协会水平培养更多热爱口才的学生。
四．活动时间
初赛时间10.25 复赛时间11.15 决赛时间11.29 (附：是否举行复赛由四校商
定)
五．活动地点
四校协商待定
六．主办方
武昌理工学院 湖北工业大学工程技术学院 武汉软件职业学院 武昌工学院
七．承办单位
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四校联盟-------------------------------首届新生杯系列活动
演讲与口才协会
八．前期准备
1.策划部?10月9日之前明确各部门的职能 ?10月11日之前完成活动的前期安排
?制定整个策划小组的工作时间表并分发至协会各个部门 ④10月12日之前完成策划书并上交社团联、校团委申请 ⑤联系秘书处完成校媒资料
⑥与组织部去活动现场踩点完成执行策划 ⑦比赛现场协助其他部门工作
2.学术部?10月14日之前完成活动的流程并协助主持人完成演讲稿 ?10月16日之前定好初赛题目和详细流程并打印评分细则 ?11月1日之前定好复赛决赛题目和详细流程并打印评分细则
④与财务和网摄部沟通确定比赛所需要的道具.视频和ppt ⑤确定培训大致内容和方向联系外联部和组织部在预赛，复赛和决赛之间邀请老师为入围选手进行一次培训（视情况而定） ⑥比赛现场协助其他部门工作
3.外联部?10月10日之前完成外联策划并建立外联库（初步确立要赞助的对象）
?在10月15日之前为协会成员进行外联培训
?外联期要收集所有拉外联同学的反馈信息，初赛开始前三
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