江西蓝天学院本科生毕业论文
学106207010035
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本科生毕业论文
浙江省纺织服装出口竞争力问题及对策研究
系 别： 经 贸 系 专 业： 国 际 经 济 与 贸 易 班 级： 06 国 贸 本 科 班 学生姓名： 夏 雪 指导老师： 胡 君 完成日期： 2010年5月15日
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江西蓝天学院本科生毕业论文
摘 要
纺织服装业是中国的支柱产业，也是重要的“民生”产业，为中国创造贸易顺差、解决就业、促进区域经济发展发挥了重要的作用。我国是当今纺织服装制品出口的第一大国，在全球化、一体化的经济背景下，我国纺织服装产业迎来更加美好的前景，但同时也面临更大的竞争压力与挑战。浙江省是我国纺织服装出口的重要省份，但由于其纺织服装企业中以中小企业居多，产品的同质化严重、附加值低，长期的低价竞争为主导的竞争模式已无法保持纺织服装贸易的优势。再加上由于能源、劳动力和原材料成本上涨等原因，使浙江一大批纺织服装出口企业举步维艰。
本文从介绍浙江省纺织服装产业发展的概况展开，结合实际情况，用SWOT分析法分析影响浙江省纺织服装产业国际竞争力的因素，得出提升浙江纺织服装业出口竞争力的对策和建议。
关键词：纺织服装业；出口竞争力；对策
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江西蓝天学院本科生毕业论文
ABSTRACT
Textile and garment industry is china's pillar industry and is also important \chinese people's livelihood\the employment and played an important role in promoting regional economic development. China's textile and garment export of products the first country in a global, integrated economic background, china's textile and apparel industry an even better prospects, but also face greater competition pressure and challenges. Zhejiang is china's important textile and garment export province, but because most of the textile and garment enterprises in a small and medium-sized enterprises, the quality of products with low added value to be serious, and a long song competition is a competition pattern has been unable to maintain the clothing trade.In addition, due to energy, manpower and material costs increase, making a large textile and garment export enterprises in zhejiang growing pains.
The article introduces the development of zhejiang textile industry, combining with actual situation, using SWOT to analyses the influence factors of international competitiveness of zhejiang textile industry, and get some competitiveness promotion countermeasures and suggestions.
Key words:textile and garment industry; export competitiveness; countermeasures.
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江西蓝天学院本科生毕业论文
目 录
摘要······························································I Abstract··························································II 第1章 引言······················································1
1.1选题的背景及意义············································1 1.2 研究思路与方法··············································2
第2章 浙江省纺织服装产业现状分析·····························3
2.1 浙江纺织服装业发展的基本情况·······························3 2.2 浙江纺织服装业出口的概况···································3
第3章 浙江纺织服装业出口竞争力的SWOT分析··················5
3.1 优势·······················································5 3.2 劣势·······················································6 3.3 机会·······················································8 3.4 威胁························································9
第4章 提升浙江纺织服装业出口竞争力的策略··················11
4.1 健全企业制度优化经营管理··································11 4.2 重视教育，培养优秀人才····································12 4.3 化解企业融资难帮扶浙江中小企业····························12 4.4 培养浙江省的国际品牌······································13 4.5 加速信息化建设，实施出口市场多元化························13
第5章 结论··············································14 参考文献·························································15 致谢······························································16
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江西蓝天学院本科生毕业论文
第1章 引言
1.1 选题的背景及意义 1.1.1 选题背景
纺织服装产业一直是我国的“民生”产业，也是我国的支柱性的产业。它对扩大就业、增加农民收入、平衡外汇收支、提高城镇化水平、出口创汇、积累资金、繁荣市场、带动相关产业和促进区域经济发展发挥了重要的作用。改革开放以来，国内纺织服装产业毋庸置疑是发展最快的行业之一，无论从提供的就业数量上看，还是从产值、创汇规模，经过这些年千锤百炼的纺织服装行业已经无可厚非成为目前国内举足轻重的一个产业，支撑着我国国民经济的又好又快发展。近年来，中国纺织服装贸易终于迎来了无配额限制的“自由贸易”时代；不过，一场突如其来的金融危机却让这份姗姗来迟的“自由”略显尴尬。在这样的形式下，我们主要是考虑如何化解困难，抓住机遇，发挥自身的优势，提高浙江纺织服装产业的竞争力。通过分析浙江服装产业的发展现状，衡量其优势程度，并提出提升国际竞争力的思路，加快由一个服装大省向服装强省转变的步伐，具有重要的现实意义。拓展国际市场，已成为浙江纺织服装产业当前一个至关重要而又亟待解决的课题。
1.1.2 选题意义
浙江服装纺织产业存在着一些不可忽视的问题如：缺少国际知名品牌，出口产品以定牌、贴牌为主，企业只赚取少量加工费；增长方式仍以粗放型为主，研发、技术投入不足等。随着近年来纺织服装出口企业数量大幅增长，对于出口产品的质量要求越来越严格。因此，研究当前形势下浙江省纺织服装业的国际竞争力不管是对纺织服装业的发展，还是对浙江省整体经济的发展都具有重要的意义。
首先，在制定出口发展战略方面：纺织服装业是浙江省工业经济的重要组成部分。纺织服装业被许多发展中国家尤其是发展中大国都作为主要支柱产业。通过对浙江省纺织服装出口竞争力的研究，对浙江省纺织服装出口情况进行比较分析，可以了解其构成出口竞争力的诸因素中，哪些方面较弱，哪些方面较强。从而为浙江省纺织服装出口制定发展战略提供参考依据。
其次，在缓解就业压力方面：发展劳动力密集型产业的纺织服装业能够很大程度上缓解浙江省的就业压力。国家《“十一五”发展纲要》在推进工业结构优化升
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