郑州牧专外语系
课 程 教 案
2013～2014学年第1学期
课 程 编 号 课 程 名 称 商务英语函电 主 讲 教 师 杨 梅 职 称 讲师 教研室名称 商务英语
0 / 107
课程编号 课程名称 商务英语函电 公共基础课（ ） 公共选修课（ ） 课程类型 专业基础课（ ） 专业技能课（ √ ） 专业选修课（ ） 就业指导课（ ） 授课班级 及人数 总学时/学期学时 45 12级商务英语1、2班 共110 总学分/学期学分 学时分配 理论讲授学时： 25 实训（实验）学时：20 考核方式 考核形式 使用教材 主 要 教 学 参 考 书 授课章节名称 授课时间 教学目的 1 / 107
考试（ √ ） 考查（ ） 闭卷（√） 开卷（ ）口试（ ）上机（ ）其它( ) 《世纪商务英语 —— 外贸函电》第二版 主编：吴思乐、胡秋华，大连理工大学出版社，2008年出版 新世纪高职高专商务英语类课程规划教材 1、兰天：《外贸英语函电》第六版，东北财经大学出版社，2011年，普通高等教育“十一五”国家级规划教材 2、程同春、程欣：《新编国际商务英语函电》，东南大学出版社，2011年，普通高等教育“十一五”国家级规划教材 3、樊红霞、汪奠才：《英文外贸函电》，外语教学与研究出版社，2007 Unit 1 Basic knowledge of Business Letter Writing 课次： 1 周次：1 Competition of foreign trade is becoming keener 和要求 and keener. To attract more customers, well-written business letters often play an important role besides good quality and reasonable price. Millions of business communications which were transmitted by cable or telex are now being sent by fax or e-mail. Business letter-writing is also experiencing a rebirth. This part deals mainly with the layout of and the parts contained in a business letter. Through study of this part, students will master two layout styles, seven principal parts, seven optional parts and different ways of addressing an envelope. The characteristics and writing skills of business letters Theory teaching, discussion, practice 教学重点 和难点 教学方法 和手段 课后作业 和思考题 1. Finish the exercises on P18-19 2. Read the textbook from P4 to P18 郑州牧专外语系教案用纸
教学过程 2 / 107
备注 I. The Writing Skill of Business Letter (BL) To communicate is not only the most important and basic part, but international transactions are mostly conducted through emails, faxes and letters. completeness, concreteness, clarity, conciseness, courtesy, also the principle skill in business activities. Generally speaking, We usually concluded the skills of business writing into 7cs, namely consideration and correctness. Second, clarity is vital for business writing, we say there is no best but the most suitable business letters in English writing. To put it simply, English business writing is, unlike literature English, instead of showing off but for communication. 1. Choosing words and making sentences Choose short words and expressions that you are familiar with instead of the long and complicated ones. Use the short and active sentences, one passage for an idea; the topic sentence is usually at the beginning or the ending of each passage. 2. Organizing the passage The information of a letter can be divided into four types according to the reaction of the reader to the letter: positive, negative, neutral or persuasive information. Generally speaking, there are two ways to organize a letter: direct plan and indirect plan (1) Direct plan or approach: It means to start a business letter with the most or key information to enable the reader the good news or related information at the first time, its layout is usually as the following: First, the good or the most important news or information, Second, related information, Third, other problems, Forth, a sound and positive ending. This approach suits enquiry, agreement of claims or other beneficial information. Special attention should be paid to: 3 / 107
First, which is the best news for the reader? Second, what are the other questions? Third, how to end in a polite and friend way? (2) Indirect Plan or Indirect Approach: This approach suits letters of negative or persuasive information; it often starts with a buffer, avoiding the most important negative information. Its layout is usually as the following: First, buffer, Second, explanations, Third, negative news, Last, a positive and friend ending. Generally speaking, the direct approach is for welcome news while the indirect approach is for the alternative one.
授课章节名称 4 / 107
Unit 1 Basic knowledge of Business Letter Writing