奢华中国－中国奢侈品牌传播的先驱媒体
鼎盛的时代，才会孕育出精致美好的生活。中国有五千年的历史底蕴，涵养出充满东方美学意境的生活哲学。从周代的顺应自然，天人合一，到西汉崇尚的儒家德行；从盛唐精彩蓬勃的文化交融，再到明代精致优雅的士大夫生活。中国人，一直都有着属于自己的生活品质。现在的中国正立身于又一个崭新黄金时代的开端。奢华中国坚持从传统中提供智慧，为现代人找到一种适合的生活态度，致力于引导和塑造中国自己的人文精致生活。 中国奢侈品传播的先驱媒体
“奢华中国”整合中国本土奢侈品品牌，作为服务于中国奢侈品的专业媒体，为中国新贵阶层提供精致生活指南，为中国奢侈品牌的崛起提供强有力的宣传平台。通过三年的经营，形成了整合多方位跨媒介的整体传播通路。
奢华中国所有节目的选题策划和拍摄制作都由“奢华中国”独立制作完成。精致原创的品质极大的丰富了中国新贵的生活体验。
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中国唯一航空媒体上的奢华生活类节目
奢华中国旗下包含两大品牌栏目。
“奢华上海”：面向中国和全球的新贵人群，全面提供上海及长三角各大城市的全方位奢华指南，分享最为丰富和及时的品质生活服务咨询。 “中国奢侈品“：首个全面介绍中国奢侈品品牌的电视节目。关注具有中国文化内涵的本土奢侈品牌，传播美好精致的人文观念，引领中国人自己的奢华品质生活。
奢华中国制作的两档高端电视节目直接面向中国最有消费能力的人群，将品牌与潜在消费者链接，为品牌量身定制一整套最佳创意的方案，通过航空媒体（上海航空公司机上节目），直接面对高端商务人士，更有效的向目标客户传达品牌价值。 专业的奢侈品牌咨询
奢华中国将组建专业奢侈品营销咨询团队，为中国奢侈品牌的发展提供专业品牌咨询服务。 杂志和网站
奢华中国将推出以传播精致生活方式为主的杂志和网站，提供高端人士衣食住行上的资讯。 中国奢侈品论坛
作为以搭建中国奢侈品牌传播平台为使命的奢华中国，将于2012年推出中国奢侈品论坛，集合中国奢侈品牌管理人士，碰撞思想，旨在推动中国奢侈品工业的方展，推广有着丰富内涵的中国奢侈品牌。
Introduction
In 2011, the Japanese government released the GDP data in the previous year, announcing that its total GDP ranked 3rd in the world. Since then, China has officially overtaken Japan as world’s second-biggest economy. According to statistics, by the end of March 2011, the total volume of Chinese luxury market has reached 10.7 billion, accounting for 27.5% of the global share. Meanwhile, China has become world’s second largest consumer of luxury goods. After the global economy crisis, China’s luxury market showed strong growth which boosts the luxury brands further. With the appreciation of RMB and the depreciation of Euro, customers from China gained much stronger purchasing power in global market. In 2011, Chinese people spent almost 50 billion USD in European market which is more than 4 times as they spent in domestic market. Growing number of global luxury companies have landed the Chinese market. What’s behind those numbers is the Chinese consumers’, especially the affluent China’s love for luxury product and their pursuit of high-quality life. 1
The economic rise of China has formed a huge luxury consumer group consists of the rich upstarts and the middle class. They have adequate wealth at their disposal and strong purchasing power for luxury products. All these years, the new rich from China are eager to buy luxury goods all over the world. As they get deeper understanding in luxury goods, their preference has diversified. Instead of simply buying luxury goods, they begin to look for spiritual satisfaction. From established luxury brands to customized boutiques, from products and good to travel and education, their lives are filling with more and more luxury goods. According to research, Internet, TV and newspaper are the most popular media, followed by radio, magazine and outdoor media.