问题尤其是顾客问题的能力。
10. International marketing（国际市场营销）：通过本部分的学习，了解国际商务各环节的主要内容，能阅读相应的商务资料并套写简单的商务文书。
五、教学内容、重点和难点
1、教学内容 （1）理论教学内容
Introduction to marketing（市场营销概述）
Marketing, The difference between Marketing and Selling, Types of markets , Marketing concept Marketing planning (市场营销计划)
The key to Marketing plan, Outline of a business plan, How to make a marketing plan
The marketing environment（市场营销环境）
The marketing environment Macroenvironment. Microenvironment, the Social environment elements Marketing research （市场调研）
Market research, Types of information, types of marketing research, Methods of marketing research, Questions covered in a questionnaire. A Marketing research report Products（产品）
Basic knowledge of product, Types of product, Brand policy, Package policy Price（定价）
Definition of price, Different price policy, Price negotiation Distribution（分销）
Function of distribution channel, Names of distribution channels levels, Distribution Intensity, members in distribution channel, How to introduce a
product into a supermarket Promotion（促销）
Promotion, five main types of promotion and its fundamentals, How to make a promotion plan Customer service（顾客服务）
the service industry, Types of service, Customer and its importance to a company, Customer service, after-sales service, International marketing（国际市场营销）
international marketing, international trade, business letters （2）实践教学内容
Cases analysis: a marketing plan, a marketing research report, an advertising champion, a customer visit A questionnaire A promotion plan An order letter A marketing plan 2、 教学重点
Introduction to marketing（市场营销概述）
The understanding of Marketing, Marketing concept : Production concept, Product concept, Selling concept, Marketing concept, Social marketing concept
Marketing planning (市场营销计划) How to write a Marketing planning marketing environment（市场营销环境） Marketing environment elements Marketing research （市场调研）
Types of information, Questions covered in a questionnaire, Marketing research report
Products（产品）
Basic knowledge of product, Brand policy, Package policy Price（定价）
Definition of price, Different price policy Distribution（分销）
Direct and Indirect channels, Distribution Intensity, How to introduce a product into a supermarket Promotion（促销）
Advertisement, Public relation, personal sales ,fair promotion, Festive promotion
Customer service（顾客服务）
Customer, customer satisfaction, skill of after-sales service, International marketing（国际市场营销）
business relation, inquiry, promotion, order letters 3、教学难点
Introduction to marketing（市场营销概述）:The understanding of Marketing, Marketing planning (市场营销计划) : How to write a Marketing planning Marketing research （市场调研）: How to make an questions Price（定价）: Skim Pricing and Market penetration
Distribution（分销）: Distribution Intensity, How to introduce a product into a supermarket
Promotion（促销）: Advertisement, fair promotion
International marketing（国际市场营销）: business relation, order letters
六、具体教学要求
1．Introduction to marketing（市场营销概述） 了解： Types of markets 、
理解： Marketing, Production concept, Product concept, Selling concept,
Marketing concept, Social marketing concept
熟练掌握：The difference between Marketing and Selling, 2. Marketing planning (市场营销计划)
了解： Outline of a business plan, How to use a plan 理解： The key to Marketing plan 应用实践： How to make a marketing plan 3. The marketing environment（市场营销环境）
了解： The marketing environment , Macroenvironment, Microenvironment 理解： the Social environment elements Marketing research （市场调研）
了解：Market research, types of marketing research, Methods of marketing research, First information and second information 理解： A Marketing research report
熟练掌握：Questions covered in a questionnaire 应用实践：How to make a questionnaire Products（产品）
了解：Basic knowledge of product, Types of product ,product policy 理解：Brand & Package Price（定价）
了解：Definition of price ，Price negotiation 理解：Different price policy,
熟练掌握：Skim Pricing, Market penetration, discount policy Distribution（分销）
了解：Function of distribution channel, Names of distribution channels levels, members in distribution channel
理解：How to introduce a product into a supermarket 熟练掌握：Distribution Intensity（three） Promotion（促销）
了解：Personal selling, Public relation
理解： Advertisement, Fair promotion, Festive promotion
熟练掌握：AIDA ,How to introduce a product, Festive promotion planning 应用实践：How to make a promotion plan Customer service（顾客服务）
了解：the service industry, Types of service, Customer service 理解：Customer, after-sales service, International marketing（国际市场营销）
了解：international marketing, international trade, types of business letters 熟练掌握：business relation, inquiry, promotion, order letters, invitation 应用实践：Order form and order letters
七、其它教学环节的必要说明
英语学习的目的是实践，所以在教学时不仅要使学生掌握市场营销个环节的基本词汇与惯用表达，我们还要注重实际技能的培养,在学生英语水平许可的情况下，尽可能采用浸泡式教学(content-based) 和任务型教学(task-based)相结合的方法，让学生一边学习，一边实践，通过完成具体的任务来学习相关的营销知识，提高英语表达能力，做到语言学习与实际技能同步提高。具体的实践任务可以由学生分组完成，如市场营销计划的制订可以由学生自己选择营销计划的对象，选择某一产品，通过各种渠道对这个产品的方方面面进行了解，并制订可行性的计划，小组成员分工协作，群策群力，在这个过程中，学生的探究能力及自主学习的能力将得到极大地提高，其认知能力、思辨能力、语言表达能力、市场把握能力都将得到了锻炼。
八、推荐采用教材
1．《营销英语》 金阳主编 高等教育出版社
2. 《市场营销英语》 伍耿新编著 外语教学与研究出版社 3．《市场营销英语阅读》芦文娟译作 北京航空航天大学出版社