企业战略管理第09讲(18)

2020-12-12 22:48

(1) Selecting core competencies

第一步:统一意见 First step: CONSENSUS 知道的才能管理的。对核心能力清晰定义,并统一意见,是管理 核心能力的基础。 A firm cannot actively manage core competencies if managers do not share a view of what those core competencies actually are. The clarity of a firm s definition of its core competencies, and the degree of consensus that attaches to that definition, is the most rudimentary test of a company s capacity to manage its core competencies.

September 2002

NJU 贾良定


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