附件三：
论文题目：姓 名：学 号：专 业：学 院：指导教师：完成时间：
乌鲁木齐职业大学
毕业论文
11
空两格
（空1行） 摘 要
黑体，三号，段前后各0.5行
随着酒店业竞争的加剧，酒店管理应该结合企业自身的实际，创造出既具有自身特色和鲜明个性，又高于一般服务标准的酒店管理的优化方法。细节服务作为酒店服务质量管理多元化发展的一个分支，对挖掘、整合和利用酒店资源，发现、赢得和稳定客户，识别、利用和树立良好的酒店形象有着不可忽视的作用和 ???????????????????????????????????
?????????????????????????????????????????????????????????????????????????????????
（空1行）
采用宋体，小四号
关键词：细节服务；酒店形象；影响因素
黑体， 小四号 宋体，小四号
12
（空1行） ABSTRACT 三号，Times New Roman，段前后各0.5行 With the competition becoming more and more severe in the hotel industry, the management of hotel, based on its actual corporation situation, should be not only more creative in its outstanding characters and features but also much higher than the common standard of service in its optimum methods of hotel management. As one branch of diversified service aiming at higher quality????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????
（空1行）
小四号，Times New Roman，加粗
小四号，Times New Roman 小四号，Times New Roman，行距为20磅 Key Words：detail service；hotel image；influencing factor
13
一级标题：四号宋体，加粗 （空1行） 三号黑体，字间空两格 空一格 目 录
引言 ··································································································· 1 1 ******* ··························································································· 2
二级标题：小四号宋体 1.1 **** ···························································································· 2
1.1.1 ** ···························································································· 2 1.1.2 ** ···························································································· 2
1.2 **** ···························································································· 2
2 ******** ························································································· 3
2.1 **** ···························································································· 3
2.1.1 ** ··························································································· 3
三级标题：五号宋体 2.1.2 ** ···························································································· 3
2.2 **** ··························································································· 4
3 ******** ························································································· 5
3.1 **** ···························································································· 5
3.1.1**····························································································· 5 3.1.2 ** ···························································································· 6
3.2 **** ···························································································· 7 3.3 **** ···························································································· 7 3.4 **** ···························································································· 7
四号宋体，加粗，下同 3.4.1 ** ·························································································· 7 3.4.2 ** ························································································· X
结论 ··································································································· X
行间距为固致谢 ·································································································· X 定值20磅 ·参考文献 ···························································································· X
三个层次分别缩进附录（必要时） ················································································· Y
14
2个英文字符
正文的格式：
1 酒店形象
一级标题，三号黑体，段前后各0.5行，居中 酒店形象是消费者、社会公众、酒店员工以及相关部门或单位对酒店的整体印象和评价1。它是公众对酒店的发展史、创始管理者、员工、团体气氛、产品、服务、酒店名称、品牌等的总体认识和情感倾向。良好的酒店形象有助于酒店提高市场知名度，增强对目标客户的吸引力和培养他们的忠诚度××××××××××××××××××××××××××××××××××××××××××空一格，下同 ××××××××××
中文采用小四号宋体，行距为20磅；1.1 ******* 数字、英文采用××××××××××××××××××××××××××××××××Times New Roman，××××××××××××××××××××××××××××××××××小四号 二级标题，小三号黑体，段前0.5行，左对齐 ×××××××××××××× 1.1.1 **
三级标题，四号黑体，左对齐 ×××××××××××××××××××××××××××××××
（空1行）
结 论（三号黑体，居中，段前后各0.5行）
××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
15
结论内容中文采用小四号宋体，行距为20磅；数字、英文采用Times New Roman，小四号
（空1行）
致 谢（三号黑体，居中，段前后各0.5行）
××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
致谢内容中文采用小四号宋体，行距为20磅；数字、英文采用Times New Roman，小四号 参考文献 （小三号黑体，段前0.5行，左对齐）
1. 作者，文章名称，出版物名称，出版社，出版日期 2. 3.
文献内容按此顺序，中文采用小四号宋体，行距为20磅；数字、英文采用Times New Roman，小四号
16