致谢
今天，论文能够最终顺利得以完成，首先要感谢我的导师习丽老师的悉心 指导，从选题确定、思路分析、框架搭建、资料收集直到对文章进行多次的修改，导师都给予我极大的帮助与支持。这段时间我不仅在学业上获益匪浅，而且学会了很多做人做事的道理。在此，对习丽老师的培养和关怀表示最诚挚的感谢。
同时，我还要感谢所有教育过、帮助过我的老师们和同学们，在我撰写毕业论文和毕业设计工作的进程中，也得到了他们的鼎力相助，再次对他们表示衷心的感谢。
外文翻译
Poster creative graphics
The meaning of modern poster design has applications far beyond the limits, and have the possibility of multiple interpretations, has a parallel to the subject outside the liberal interpretation entrusted with, designers and artists to convey information in which the focus and self- personality. Information focus outstanding personality and self-creative graphic posters need to carry.
A great idea can change the popular culture, changing our language, thinking and way of life; a great idea to launch a career or business to save a brink of extinction; a great idea can completely change the world. Generally speaking, is a creative graphic creative act is an enhanced graphical language of expression. Awareness of its innovative, followed the trend of the times, if innovation is an inexhaustible motive force for national prosperity, then the graphics stand out poster design creativity is the source of strength. Creative graphic design of a unique perspective of the requirements clearly, highlighting the theme of deepening the content; to break the shackles of the old impression of inertia, try thinking from a new perspective of things that used to be implied in the alternative and the associated factors of the special character; design full of aesthetic taste of the unconventional poster work.
Graphic creative way of thinking, according to certain laws to guide the creative designer's creative thinking process. This thinking process is essentially new, the result is expected Superman. But with a clear purpose and behavior of those who brought the audience to enjoy the new visual and contacts to bring new value and information. Graphics is a creative way of thinking to rely on intuition or insight inspired way of sensibility, and then by the emotional to the rational comprehensive emotional complex dialectical form of scientific thinking, is the most concentrated expression of human wisdom. Flexible way of thinking in the emotional, driven, creative graphic design will have a strong visual effect on the audience a strong visual impact to attract attention, and profound memory of the audience to accept the bearer of information, ideas and concept. Creative thinking in creative graphic is through intuition, inspiration, reasoning, practice and the formation of higher thought processes, is a distillation of the wisdom and imagination of the high form of expression, is novel and unique solution to the problem of the thinking process.
Creative graphic designer is the personal interaction between thinking and the results of the audience. A graphic designer either in the procedures for transmitting information, or the audience to understand and be moved graphics degree, there are feelings from the visual to communicate a very complex process of bi-directional associative thinking. The use of reasonable methods and procedures appropriate to be mobilized to guide and adjust the laws of thinking in the direction of thinking, and ultimately burst the spark of thinking, so that creative design with a new vitality.
Creativity in the graphic is a high level of creative thinking in the form of complex thinking, is the combined movement of a variety of forms of thinking; is already in the knowledge and experience based on thinking; is a dynamic way of thinking, with clear purpose, and to discover new problems, and ensure the originality and novelty products. Creative thinking flexibility, fluency, and unique features, these three characteristics of duties, dependent and relatively independent existence. Flexibility to reflect the breadth of thinking; dare to break the fixed thinking. Response rate of fluency of thinking;, because of his divergent thinking, attention to Lenovo and imagination, attention to the problem from a different perspective, so the thinking process of the few block, good spread, in a very short period of time can generate a lot of new ideas, ideas and programs. Reflects the depth of original thought; it is the most important feature of creative thinking is the highest level of creative thinking. The creative process in the graphics to coordinate the relations between, the harmony of three methods to manipulate the graphic creativity, so that work is more full of vitality. Creative thinking activities from the characteristics of the psychological point of view, the way of thinking can be roughly divided into logical thinking and non-logical thinking. Logical thinking is the process of rational knowledge, with concepts, judgments, logical thinking, reasoning and other forms of abstract and general way of thinking to reflect the nature of things, activities and ways of thinking. From the dynamic behavior of logical thinking can be divided into centralized thinking and lateral thinking. Focus on logical thinking ability of non-emotional development, have a strong role in the spread and impact. Divided into specific divergent thinking, the transfer of thinking, intuition and inspiration of thinking, thinking in images and so on. Designers should be familiar with a variety of creative ways of thinking, so as to make their own creative ideas to develop clear, creative ideas abound. Designed from a focus on the creation of graphic visual style,
attention shifted to deeper inner needs of human emotional communication. Individual expression of the output from the traditional to interactive communication, try to arouse the recipient's participation in intervention, in the glances of Tech, so the intention of the designer's thoughts and feelings with the audience drive to achieve harmony in the mind. Rather than ignoring the performance of creative graphics and the intrinsic link between the theme. Therefore, we can not blindly focusing only on \both, to the creative graphics to represent the theme, the theme for the center for creative graphics to make the application graphic elements and design ideas to be expressed with a reasonable point, but logically consistent.
Graphic design, creative use of the poster in the poster is a quick effect and the publicity generated as a way to design performance should have the following characteristics: \idea, personalized performance,\\composition, strong form of influenza. \design graphics to achievement, and creativity can not do without the guidance of creative thinking, creative thinking also reflects the agility of the trapping force, fluid form of thinking and a unique viewing angle, for the poster design bedding in a bright creative graphics Avenue of Stars. Whether commercial or public service poster bills, outstanding creative needs to improve its appeal rendering; and creative breadth, depth and degree of success in turn depends on the guidance of creative thinking; an ideal formation of graphic design, often the result of creative thinking people. Therefore, to enhance creative thinking abilities, is to produce the key to good creative ideas. Generate creative thinking under the guidance of the perfect idea of creative graphic design for today's poster and its significance.
招贴中的图形创意
现代招贴设计的涵义，已远远超出了应用功能的限制，而具备了多种解释的可能性，有着平行于委托题材外的宽松解释带，设计家和画家可在其中传达信息的焦点和自我的个性。信息焦点的突出和自我个性的招贴需要富有创意的图形来承载。
一个伟大的创意能改变大众文化，转变我们的语言、思维及生活方式；一个伟大的创意能开创一项事业或挽救一家濒临灭亡的企业；一个伟大的创意能彻底改变世界。通常意义上讲，图形创意是一种创造性行为，是一种强化了的图形语
言表达方式。它极具创新意识、紧随潮流、与时俱进，如果说创新是一个国家兴旺发达的不竭动力，那么图形创意则是招贴设计脱颖而出的力量之源。图形创意以独特的视角明确设计的要求，突出主题，深化内涵；打破陈旧惯性印象的束缚，尝试从新的思维角度出发，发现习惯事物中隐含的另类因素以及与之相关的特殊个性；设计出富有审美情趣的的标新立异的招贴作品。
图形创意的思维方法，是指导设计师按照一定规律性进行创造性的创意思维过程。这种思维过程本质上是新颖的，结果是超人意料。而且是有明确的目的和行为，带给受众者新的视觉享受和联系，带来新的价值和信息。图形创意的思维方式是一种依靠灵感直觉或顿悟性的感性方式，是由感性到理性再到感性的综合辩证科学思维复合体构成，是人类智慧的最集中表现。在感性的灵活思维方式的推动下，创意图形的设计便具备了强有力的视觉效果，对观众产生强烈的视觉冲击，从而引起注意，并产生深刻记忆，使观众接受其承载的信息、思想和观念。创意图形中的创造性思维是通过直觉、灵感、推理、实践而形成的高级思维过程，是智慧的升华和想象力的高级表现形式，是以新颖独特的方式解决问题的思维过程。创意图形是设计师的个人思维与受众之间互动交流的结果。无论是在设计师以图形传递信息的程序方面，还是受众对图形理解及被感动的程度方面，均存在着由视觉到情感沟通这样一个非常复杂的双向思维联想过程。运用合理的方式和恰当的程序方可调动思维规律来引导和调整思维的方向，最终迸发思维的火花，使创意设计具有新的生命活力。
在图形创意中的创造性思维是一种高水平的复杂思维形式，是多种思维形式的复合运动；是在已有知识和经验的基础上进行的思维；是一种能动的思维，具有明确的目的性，能够发现新的问题，保证产物的独创性和新颖性。创造性思维具有灵活性、流畅性和独特性的特征，这三种特性各负其责，相互依赖而又相对独立地存在。灵活性反映思维的广度；敢于突破固定思维。流畅性反应思维的速度；由于重视思维的发散，重视联想和想象，重视从不同角度思考问题，因而思维过程中少有阻滞，善于扩散，在很短时间内就能产生大量新的观念、设想和方案。独创性反映了思维的深度；它是创造性思维最重要的特征，也是创造性思维的最高层次。在图形的创意过程中要协调好三者的关系，将三种手法和谐巧妙的运用到图形创意中，使作品更加富有生命力。从创造性思维的心理活动特点的角度上看，大致思维的方式可分为逻辑思维和非逻辑思维。逻辑思维是在理性认识过程中，借助概念、判断、推理等思维的逻辑形式，以抽象和概括的方法来反映事物本质的思维活动和思维方式。从逻辑思维的行为动态上可以分为集中思维和横向思维。非逻辑思维注重感性能力的开发，拥有强烈的扩散和冲击作用。具体
分为发散思维、转移思维、直觉与灵感思维、形象思维等等。设计者应当熟练掌握各种创造性思维的方式，这样才能使自己的创意思路开拓畅通，创意点子层出不穷。设计目的从注重图形视觉样式的创造，转移到更深层次地关注人的内心需要的情感交流。表达方式从传统的单项输出改为互动的沟通，尽量唤起接受者的参与介入，在传情中达意，使设计者的意向与观众者的思想感情在心灵驱动中达到水乳交融。而不是忽视创意图形与主题表现之间的内在联系。因此，我们不可以一味只重“图形”的创新，或“主题”的表述，而应两者结合，达到以有创意的图形来表现主题，以主题为中心来进行图形创意，使所应用的图形元素和设计所要表达的创意点结合的合情合理、一致而又符合逻辑。
图形创意在招贴设计中的运用中海报是一种可以迅速产生效应和宣传作用的一种方式，设计表现应具有以下特征：“新奇的构思，个性化的表现”、“单纯化的构图，强烈的形式感”。这种种的表现特征，恰恰需要招贴设计图形的创意来成就，而创意离不开创造性思维的引导，同时创造性思维体现出的敏捷的捕捉力、流畅的思维形式以及独特的观察视角，为招贴设计中的图形创意铺垫了一条璀璨的星光大道。无论是商业招贴还是公益招贴，都需要杰出创意的渲染来提高自身的感染力；而创意的广度、深度以及成功的程度又取决于创造性思维的引导；一个理想的图形设计方案的形成，往往是人们进行创造性思维的结果。所以加强创造性思维能力的培养，是产生优秀创意理念的关键所在。创造性思维引导下产生的完美创意图形理念对于当今的招贴设计具有及其重要的意义。