Unit 4
Part Two: Read and Practice Read and Think II. Answer the following questions according to the text. 1.What annoys the bosses during the NBA season?
An.: The bosses should be rather annoyed because many male office workers like to keep an eye on important games instead of paying full attention to their work.
2.What foundation has been laid for the NBA to continue the successful NBA China games?
An.: Bolstered by Yao's superstardom and China's preexisting interest in basketball, the NBA's head start in establishing itself here has turned into a one-horse race. 3.Why can the Bucks start to see the cash flow the other direction?
An.: That is because American companies begin using NBA games to advertise their products in China.
4.Why does the cost Rockwell Automation Inc. paid for the ad which rolls across the scorer’s table seem more than worth it?
An.: As there are about 150 million potential customers watching this ad, the profits Rockwell can gain far exceed the cost.
III. Put in the missing words according to the text.
This week the Milwaukee Journal Sentinel reported that Milwaukee-based Rockwell Automation Inc. has begun advertising courtside during Bucks’ games-in Chinese. “We’re doing this solely to target our Chinese customers,” Rockwell spokesman John Bernaden told the paper. Rockwell’s ad, which rolls across the scorers’ table during each game for maybe a minute of cumulative exposure , cost Rockwell six figures to place. But with an estimated 150 million potential customers watching each Bucks game in China, the price seems more than worth it.
Read and Complete IV. Spell the following words with the help of their meanings and first letters. 1. p otential a. capable of being but not yet in existence 2. c ash n. money in the form of bills or coins; currency 3. t arget v. to aim at or for 4. j ournal n. a serious magazine produced for professional people or those with a particular interest 5. lay v. to put someone or something down carefully; to put; to set down 6. via prep. Travelling through a place on the way to another place
7. audience n. a group of people who come to watch and listen to someone speaking or performing in public 8. popularize v. to make something well known and liked 9. foundation n. the basis on which a thing stands, is founded, or is supported 10. event n. something that happens, especially something important, interesting or unusual or a contest or an item in a sports program
V. Complete each of the following statements with the words you have learned in the text. 1. I’ll never forget the day when I joined the Youth League. 2.The campaign will mainly target American insurance companies. 3.We launched a counter-attack upon the enemy.
4.Cheap goods are available now, but not in sufficient quantities to satisfy demand. 5.It is advisable for Yaoming to play more games in China to popularize basketball.
VI. Fill in the blanks with the proper words and expressions given below, changing the form if necessary.
1. A government spokesman announced that the criminal had been arrested. 2. The Government has launched an advertising campaign to encourage people to vote. 3. Do you know how much the ring is worth ?
4. For many athletes, the Olympics is a once-in-a-lifetime opportunity . 5. By age 15, Sean was stealing cash from his mother to buy drugs. 6. The interview was broadcast live across Europe. 7. He laid the money on the table as they walked out. 8. We want Taylor in jail where we can keep an eye on him. 9. Most adult education centers offer computing courses. 10. Young drivers are far more likely to have accidents than older drivers.
VII. Word building.
count - recount; unite - reunite; marry - remarry; act - react; set - reset; cover - recover; build - rebuild; try - retry; value - revalue; test - retest;
1. The church was completely rebuilt in the last century. 2. Once she stumbled, but somehow she recovered her balance and carried on running. 3. Alan recounted how he and Joyce had met. 4. Widowed in 1949, Mrs. Hayes never remarried .
5. The company's land has been revalued at ￡16.9 million. 6. Please retry and this time you may succeed. 7. Have you reset the alarm clock?
8. The children were finally reunited with their families. 9. I am sure he would do much better if he were retested . 10. A shot was fired, and the police reacted by firing into the crowd.
VIII. Pay attention to the italicized parts in the English sentences and translate the Chinese sentences.
1.示例：The foundation has been laid for the NBA to not only host more events like last year's wildly successful NBA China Games, but to join forces with the CBA or even possibly run its own Chinese basketball league. The Americans and the British not only speak the same language but also share a large number of social customs. 莎士比亚不仅仅是一名作家，还是一名演员。
译：Shakespeare was not only a writer but also an actor. 这个系统不但复杂，而且还低效。
译：The system was not only complicated but also inefficient.
2. 示例：If and when such a league becomes reality in China, it will no doubt be one of the hottest advertising platforms in sports. If and when it happens, we need to be prepared
如果有问题，我们就得面对。
译：We'll face that problem if and when it comes along. 万一有任何新的进展，我会让你知道的。
译：I'll let you know any new developments, if and when they occur.
3. 示例：An NBA-run league in China became even more likely this week when it was announced that five new partners had bought up an 11 percent stake of the newly formed NBA China, an entity already estimated to be worth more than $2 billion. What is the likely result of the trial? 他们可能会对他发怒。
译：They are likely to become angry with him. 她今晚很可能给我打电话。
译：She is very likely to telephone me this evening.
4. 示例：Knowing that China can be a huge market for its future development, the league has offices in Beijing, Shanghai, Taipei and Hong Kong, and launched http://china.nba.com, its official website, in the Chinese language. Having handed in the paper, he left the room. 到了巴黎的时候，我迷了路。 译：Arriving in Paris, I lost my way.
在伦敦住过多年，我几乎对每个地方都很熟悉。
译：Having lived in London for years, I almost know every place quite well.
5. 示例：The bosses should be rather unhappy as many male office workers like to keep an eye on important NBA games via the Internet!
This machine transmits messages via radio waves. 他通过各种渠道跟我联系。
译：He communicated with me via various channels. 他们通过中国逃到泰国。
译：They had fled via China to Thailand.
IX. Translate the following sentences into English. 1．很多人不关心谁管理这个国家。
译：Many people don't care who runs the country. 2．他们排队通过这个大门。
译：They wait in line to pass the gate. 3．婚礼向全国播放。
译：The wedding was broadcast to the whole nation. 4．如果我自己都迟到，我就不能指望她准时。 译：I can't expect her to be on time if I'm late myself.
5．我问了约翰和杰瑞，但是他们两个人都不能提供一个令人满意的解释。
译：I asked both John and Jerry, but neither one could offer a satisfactory explanation.
X. Translate the following sentences into Chinese.
1．A game between Houston Rockets and New York Knicks in 1994 was the first NBA Finals televised live in China.
译：1994年休斯敦火箭队对战纽约尼克斯的比赛是在中国第一次现场转播的NBA总决赛。
2．The bosses should be rather unhappy as many male office workers like to keep an eye on important NBA games via the internet!
译：那些老板们肯定相当不高兴，因为很多男性员工都会通过网络密切关注重要的NBA赛事。
3．Six years later, the NBA is leading the charge of professional leagues trying to get a piece of China’s seemingly infinite marketing pie. 译：六年后，它却率领其他的赛事联盟打入中国，希望能在中国这个巨大的市场里分一杯羹。 4．Among these partners is the Walt Disney Co., which owns sports television channel ESPN, one of the main broadcasters of NBA games in the US.
译：华特迪士尼是这些新合作伙伴之一。这一公司拥有ESPN体育频道，并且也是NBA在美国的主要转播商。
5．Now the Bucks are starting to see the cash flow the other direction as American companies begin using them to advertise across the ocean.
译：现在雄鹿也开始看到美国公司反过来花钱将广告做到大洋对岸的中国。
XI. Reading comprehension.
In this exercise, there is a passage followed by some multiple-choice questions. Read the questions first, and then the passage. Don't worry about any new words as long as you understand the meaning well enough to answer the questions. Then answer the questions by making the best choice for each one.
Some people believe that international sport creates goodwill between the nations and that if countries play games together they will learn to live together. Others say that the opposite is true: that international contests encourage false national pride and lead to misunderstanding and hatred. There is probably some truth in both arguments, but in recent years the Olympic Games have done little to support the view that sports encourage international brotherhood. Not only was there the tragic incident involving the murder of athletes, but the Games were also ruined by lesser incidents caused principally by minor national contests.
One country received its second-place medals with visible indignation after the hockey final. There had been noisy scenes at the end of the hockey match, the losers objecting to final decisions. They were convinced that one of their goals should not have been disallowed and that their opponents' victory was unfair. Their manager was in a rage when he said, “This wasn’t hockey. Hockey and the International Hockey Federation are finished.” The president of the Federation said later that such behavior could result in the suspension of the team for at least two years.
The American basketball team announced that they would not yield first place to Russia, after a disputable end to their contest. The game had ended in disturbance. It was thought at first that the United States had won, by a single point, but it was announced that there were three seconds still to play. A Russian player then threw the ball from one end of the court to the other, and another player propped it into the basket. It was the first time the USA had ever lost an Olympic basketball match. An appeal jury debated the matter for four and a half hours before announcing that the result would stand. The American players then voted not to receive the silver medals.
Incidents of this kind will continue as long as sport is played competitively rather than for the love of the game. The suggestion that athletes should compete as individuals, or in
non-national teams, might be too much to hope for. But in the present organization of the Olympics there is far too much that encourages aggressive patriotism.
1. According to the author, recent Olympic Games have____________. An.: C. barely showed any international friendship
2. What did the manager mean by saying \finished.\
An.: B. Hockey and the Federation are both ruined by the unfair decisions. 3. The basketball example implied that____________. An.: A. too much patriotism was displayed in the incident
4. The author gives the two examples in paragraph 2 and 3 to show____________. An.: C. that competitiveness in the games discourages international friendship 5. What conclusion can be drawn from the passage?
An.: A. The organization of the Olympic Games must be improved.
Part Three: Write and Produce Exercises I. Write a composition based on the topic \
Write a composition based on the topic\Positive and Negative Respects of Sports\and the following outlines.
Positive and Negative Respects of Sports
Sports benefit us in many respects. When taking part in sports, we get the chance to train almost all parts of our bodies. There is no doubt that proper sport activities can keep us physically fit. Furthermore, sports can enrich our life and maintain our psychological health. Through participation, we learn on the playground that we not only struggle for ourselves but also fight for our team. Sports teach us about consideration, cooperation and optimism in the face of failure. But sports can harm those who don’t plan their activities properly. Excessive training may hurt their bodies, exhaust their vigor, and even cause them to be sick.
In general, I love sports, and I enjoy sports. I feel that I gain a well-balanced life through participation in sports, and get more chances to be closer to nature as well. Sports activities add happiness to our everyday life when done in a balanced way.
II. Write a composition based on the topic\
City Life
To live in a city is a great fortune itself. One enjoys the benefits of the latest scientific
achievements in every respect. One travels by car or bus and saves the trouble of walking upstairs by taking a lift. When one wants to go to other cities in the shortest time, he telephones the airline agents for a ticket and flies wherever he likes.
There are other more important conveniences. There are modern hospitals in a city where experts are available to take care of almost all kinds of illnesses. One can go to the cinema, the concert or the night club. If one likes to stay at home, he can also enjoy himself by watching TV. However, there are also disadvantages. The air in the city is usually polluted and there is too much noise. Because of heavy traffic, it is very dangerous to travel in town by car or on foot. These problems have to be solved before a change can be brought about in the city life.