阿里巴巴（Alibaba）推进中国企业国际化模式研究
人才库倾力推荐认证学员，让学员在千万企业前曝光；阿里认证的专业背景，助力学员在泛电子商务领域的职业发展。 3、收费低廉，阿里服务实力保证。 阿里巴巴以服务心态打造阿里认证，不以赢利为目的，整个认证收费低廉，最大限度降低老师授课成本和学员学习成本。专业服务嵌入阿里认证各流程，让学校、老师、学员、企业和阿里学院多方共赢。
阿里巴巴通过提供专业的“阿里巴巴电子商务认证”为更多企业可以通过阿里巴巴平台走向国际化道路奠定了人才这个关键性的技术支持。
3.3通过企业多样化服务，加快中国国企业国际化进程
阿里巴巴从无到有，从一家以50万元人民币在一家民房里创办阿里巴巴网站一直到成为全球企业间（ B2B ）电子商务的著名品牌，是全球国际贸易领域内领先、最活跃的网上交易市场和商人社区。阿里巴巴一直立足中国本地企业，建立以扶植中小企业客户为目标。培植一批有潜质优秀企业客商，已到达自身发展的目标。在此前提下，阿里巴巴从今年开始启动二造计划 。
易观国际认为，阿里巴巴上马供应链管理，意在通过为客户提供业务流程外包服务和在线系统服务，深入到企业的核心业务流程中，获得从企业采购、分销等流程带来的供应链上下游资源。同时，更多供应链系统的汇集也将有助于在阿里巴巴平台形成一个更大规模的电子集市，从而形成正反馈，反过来使企业的供应链资源得到更强整合。易观由此得出结论，认为阿里巴巴由此已经涉足到了B2B2C领域。
另一方面，通过这些有阿里巴巴提供的全套管理软件，所有的阿里巴巴客户都会从中收益。通过以上软件将会对企业的供应链管理；内部管理；客户管理；财务管理带来深刻的变化。改变某些企业，特别是中小企业在管理上的诸多漏洞；和不规范行为。提升企业客户自身企业综合竞争优势。为企业国际化打下坚实的基础。
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结 论
阿里巴巴作为一家立足中国企业面向世界的网络商务窗口，从一开始就沿着企业国际化道路发展，并通过企业国际化道路获得非凡的成功。并通过其自身的努力，促使越来越多的中国企业，尤其是占中国企业总数决大多数的中小企业走进电子商务领域。使用其个性化的服务，不但使得更多企业踏出国门打入国际市场。更多的是阿里巴巴通过企业培训和提供丰富企业咨询使得更多企业走向成熟；走上国际化道路。随着时间的推移，我们相信。阿里巴巴作为中国最大的最有影响里的电子商务网站，作为中国企业面向全球的国际化网络平台。在中国企业国际化道路上起到越来越重要的推进作用。
致谢
感谢我的导师祁明教授，他们严谨细致、一丝不苟的作风一直是我工作、学习中的榜样；他们循循善诱的教导和不拘一格的思路给予我无尽的启迪。
参考文献：
《阿里巴巴:天下没有难做的生意》作者：郑作时 著 蓝狮子财经 浙江人民出版社 《马云创造：颠覆传统的草根创业者传奇》 郑作时 著 中国发展出版社 易观国际网站〈<阿里巴巴启动二造计划 引进供应链管理〉〉 阿里巴巴网站主页 www.alibaba.com.cn
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阿里巴巴（Alibaba）推进中国企业国际化模式研究
名词解释：
企业国际化战略：是指在经济全球化的背景下，企业积极参与世界分工体系，由国内经营向全球经营发展的过程中所做出的战略选择。
B2B2C：从企业信息化和电子商务的真实作用上考查,目前的发展都已超出了仅仅从Web页面或E-mail上抓信息,然后上网漫游查上下家搞交易撮合的阶段
福布斯：福布斯首先是个集团。其次是个人，全名是史提夫·福布斯，是福布斯集团总裁 。最后是福布斯先生经营的世界上最著名的财经杂志《福布斯》。所以说福布斯有三个含义。 福布斯名人榜就是通过人民的意愿。评出那些影响了人们生活的人。它所列举的人都是当今世界上很有影响力的人。其次《福布斯》从2004年开始每年推出中国名人榜,希望通过名人榜的形式来记录中国娱乐、体育等相关产业快速发展的历程,并推动...那些产业能够逐渐走向成熟。
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附 录（翻译）
Company Profile
Information Technology
OOCL understands that information technology is playing a vital role in the container
transportation industry and has been a leader in the use and development of IT solutions for almost 10 years.
OOCL was one of the first in the industry to offer interactive e-commerce applications in 1993. Subsequently, customers have been able to perform online rate inquiries, book and track cargo, check sailing schedules and process B/L from the OOCL.com Website for many years.
In 1993, OOCL took the bold and innovative step to integrate the business processes of all OOCL offices, customers' shipments and financial information into one system. Our vision was to develop and install new technology and to introduce an integrated system with proactive capabilities that would revolutionize customer service and optimize our business operations. Our final goal was to create a system that would satisfy all of our customers' individual requirements.
OOCL's Integrated Regional Information System, known as IRIS-2, was launched in 1999. IRIS-2 became more than software; it became new company culture. IRIS-2 has changed the way we think and the way we do business.
OOCL received a coveted Smithsonian Institute Award for Innovation in 1999 for the groundbreaking achievements with IRIS-2. Today, we continue to reap the rewards of this remarkable system.
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Capitalizing on our lead in IT for the transportation industry, OOCL introduced CargoSmart? in October 2000. CargoSmart? is an independently-operated company with OOCL investing in the development of its solution platform in order to enhance customer-service capabilities and operational efficiency for all transportation partners.
CargoSmart? was designed with customer and carrier efficiency in mind. As an open-software platform, it provides customers with the ability to manage their shipments with multiple carriers online while sharing information with their shipping associates. CargoSmart? has quickly become the customer-preferred choice, adopted by over 40,000 customers who use the portal on a daily basis to manage their logistics needs. CargoSmart's? development has strengthened OOCL's dominant position as a customer-focused, IT-leader in world shipping. Website: www.cargosmart.com
OOCL has four information technology (IT) development centers located in San Jose, Shanghai, Manila and Hong Kong. These centers are dedicated to the development of unparalleled enterprise-scale business applications, with a customer focus; providing superior solutions. The centers also support the client/server IT network, the company-wide intranet and customer-friendly Internet and e-mail applications.
OOCL has recognized the growing importance of IT on the containerized transport industry for many years. Today, we are a leader in customer-focused applications, and our research and development expenditure continues to reflect the prominence of information technology for the company.
Today, OOCL is entrenched in the forefront of IT applications; creating and providing cutting-edge solutions for the industry.
Logistics Services Provider
OOCL Logistics
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