『Japanese』japan@piao.com.cn
（3）Purchase Tickets Through Our Sales Point
Address:Room 1505-06,shenxing Building,No.200 Ninghai Dong Rd,Huangpu District,Shanihai （4）Online Ticket Booking
Available Payment Methods Beijing Users：Cash On Delivery
Users in suburbs and other provinces：Money Order, Credit/Debit Card Payment, Online Payment
Home Delivery (Shanghai Area)：
We only offer the home delivery service in Shanghai area. After the order is confirmed over the phone, the validity of ticket is ensured. (We will cancel your order if we cannot contact you within 48 hours of the time of purchase).Delivery covers inside Pu Xi inner ring and the Lujiazui Pu Dong free of charge.Delivery to other regions is subject to additional fees. Tickets ordered in other provinces and cities than Shanghai can be delivered by mail or other means.
Source: http:∥sh.piao.com.cn/en_piao/dingpiaozhinan.asp
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Unit 2 Packing 包装
Teaching Objectives 教学目的
1.Students should master commonly used expressions of packing and packing materials; 让学生掌握包装的几种常用表达和各种包装材料的说法； 2. Students should master the ways to decribe packing; 让学生掌握描述包装的方式；
3. Students should understand the approach to communicate with others on packing. 让学生了解如何就包装进行沟通交流的方法。
Important and Difficult Points 重难点
1. Ways to describe outer packing 2. Expressions of packing
Lead-in 导入
Nowadays, packing has become more and more important in international trade. It has been used as a means to compete for the market share. Therefore, sellers spend more time, talents and money improving the packing to make them protective and promotional. But attention should be drawn to the fact that requirements for packing vary according to the differences in the nature and features of the commodities as well as the destination countries.
Suggestions and Key 建议与答案
热身
1. Ask the students to work in groups of 4 and have a discussion of which packing they like in exercise 1.
Hints: Descibe the feature, color, logo, etc..
学生可以回答任何一个，只要说出理由就行。老师可以引导学生，第一个的特点是colorful, eye attracting and clear, 让顾客一眼就知道里面是什么(doll)，产品的特点是（hand knitted）；第二个的特点是simply and beautiful,但外包装上看不出产品是什么，不够吸引眼球，等等。
2. Ask the students to list one kind of goods for each packing material. Reference:
crates 板条箱，柳条箱—(fruit)
containers 集装箱—(all goods that need long transportation)
bottles 瓶—(drug) paper 纸—(cigaret)
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kraft paper cases
牛皮纸—(food) cartons 纸箱—(fruit)
箱—(tool) cardboard packs 纸板箱—(electronic goods)
wooden cases 木箱—(machine)
drums 圆桶—(coffee)
pallet 货盘/托盘—(tea) polythene bags 聚乙烯袋—(shirt) gunny bags 麻袋—(bean) plastic case 塑胶箱—(toy)
3. Find the words from given list to describe the packing materials. Key: (1) container
4. Other materials: chest box keg barrel bag
箱 casket 盒子 cask
小箱 桶 木桶 铁桶 纸袋 帆布 罐装，听装 玻璃瓶装 集装袋
(2) polythene bag
(3) crate (6) kraft paper
(4) carton (5) drum
小桶 wooden cask 琵琶桶 iron drum
袋
paper bag canvas
plastic bag balse bundle coil
塑料袋 foam plastic bag 泡沫塑料袋 包件
捆，束 can/tin
捆，盘装 glass jar
corrugated paper 瓦楞纸 jumbo bag
情景对话
1. Ask the students to give quick response to the teacher’s sentences.
Suggested sentences Suggested responses (1) I just want to know the details about that. (2) The products are all ready for window display.
package more impressive, say, bright red?
Well, they are packed in cartons, 30 pieces to one carton, gross weight around 25 kilos a carton.
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Ok, I’ll show you how the packing is like.
Good. A wrapping that catches the eyes will certainly help push the sales.
(3) Can you make the color of the background in your Sure we can. (4) What about the export packing?
(5) I’m afraid the cardboard boxes are not strong enough No need to worry about that.
for such a long voyage.
(6) All the cartons should be lined with plastic sheets, No problem.
absolutely water proof.
2. Ask the students to fill in the blanks orally. (1) Normally, we have two types of packing: _________ and __________. (skin
packing,hanging packing) (2) The skin packing is _______________ for this product in the world market. It
______________ and can help push sales. (the most advanced packing, catches the eyes) (3) We’ll make sure that the baskets __________the eye as well as to the purse.( appeal to) (4) I’m sorry, but we can’t ______________that is beyond our powers. (take on any
responsibility) (5) Could you mark _____________on the outer packing, with the port of destination and
____________? (our initials MIC in a diamond, our order number under it)
译文
对话1
李岩与苏珊商谈包装问题。
苏珊：李先生，我对你们的玉米藤篮包装一无所知，我想了解一下详细情况。
李岩：好的，我会让你看看包装是怎样的。我们在地下室有个展厅，下楼去看看吧。 苏珊：好。
他们来到展厅，到处走走，看看包装样品。李岩正向苏珊介绍包装情况。
李岩：这些是玉米藤篮的各式包装，一般来说，我们有两种包装，吸塑包装和悬挂包装。 苏珊：哦，包装看起来很不错，特别是中间有你们的标识。
李岩：吸塑包装是国际市场这类产品最先进的包装方式，既吸引眼球，又能有助促销。
所有产品都可以直接用于橱窗展示。
苏珊：好啊，吸引眼球的包装当然有助于促销了。随着同类产品竞争的增加，产品既要
好又要吸引人。
李岩：你说的对。我们会确保篮子既吸引眼球又吸引钱包。
苏珊：对了，你们能不能把包装上的背景色彩调一下，如调成鲜红，能给人留下深刻印象? 李岩：可以的。我们可以根据客户要求进行包装，你们还有什么别的想法吗？ 苏珊：字体最好是黄色粗体, 背面有一些说明。
李岩：主意不错。我会把建议转达给设计人员改善这些包装的。谢谢你们的建议。
对话2
李岩与苏珊继续商谈玉米藤篮的外包装问题。
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苏珊：出口包装怎样？
李岩：是用纸箱包装，30件包一纸箱，毛重大约25公斤。 苏珊：纸箱？
李岩：对，波纹(瓦楞)纸板箱。 苏珊：你们能用木箱吗？ 李岩：为什么用木箱？
苏珊：恐怕纸板箱不太适合长途海运。
李岩：没必要为此担心，纸箱很适合海运。我们出口到欧洲港口都是用纸箱包装，从来
没有收到任何抱怨。
苏珊：如保险公司因包装缺陷拒绝理赔时，你方能保证赔偿的话，我们愿意接受纸箱。 李岩：对不起，我们不能承担超越我方能力的责任。
苏珊：我可以理解你方的处境。也许我要求得太多了。好吧，我接受纸箱。还有一个事，
你方能否在外包装上画一个菱形，里面写上我们公司的首写字母MIC，然后是目的港和订单号码？
李岩：可以的，我们可以做到。
苏珊：对了，由于货物将要长途运输，所有的纸箱都必须用防水的塑料纸加固。
李岩：没问题，我可以向你方保证，所有的包装都是防水的。而且由于纸箱是用纸板做
成，在搬运时也会小心。 苏珊：好的，谢谢你们的合作。 李岩：不客气。
练习1
1. Ask some students to describe the packing to the whole class. Reference:
(1) The packing is very bright and clear enough to give the information about what is inside,
it also gives the features of the product. With the logo on the upright and the brandname in bright red, the packing is very attractive.
(2) The packing gives the illustration of the product and bears the necessary information. If
the brandname and logo are more attractive, using bold red or some other contrast color, it will attract more attention.
(3) The packing is bright and appeals to the eyes, but the logo and trademark are
comparatively week in the bright background.
(4) The packing bears the names of commodity, the producers and trademark, very
informative indeed. The colour of the packing also appeals to the eyes. But as for the food, the packing shall be transparent so as to enable the consumer to have a glimpse of the food inside.
2. Ask some students to give the drawing of shipping mark on the blackboard. Reference:
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