Exercises on CD and web course only: 13. deficiencies 14. recipient 15. irony XV
1. onto 2. on 3. in 4. at 5. from 6. forth 7. In 8. on 9. to 10. from 11. at 12. with
Exercises on CD and web course only: 13. of 14. out 15. on XII Reading Skills
1. The young people. (Para. l)
2. They dominated the protests against the nuclear weapons and the Vietnam War. (Para. 2)
3. Young people are being asked to participate in decision-making affairs. (Para. 5) 4. Almost every school has an elected student council, handling school-level issues. (Para. 7)
5. They are honest, and are able to force sensitive issues out into the open. (Para. 10) XIII Comprehension of the Text
1. C 2. C 3. B 4. A 5. A 6. C 7. C 8. A 9. C 10. D XIV Vocabulary
1. threshold 2. apt 3. preview 4. premature 5. abolished 6. injected 7. rigorous 8. induced 9. epidemic 10. integrity 11. abortion 12. appraisal
Exercises on CD and web course only: 13. deficiencies 14. recipient 15. irony XV
1. onto 2. on 3. in 4. at 5. from 6. forth 7. In 8. on 9. to 10. from 11. at 12. with
Exercises on CD and web course only: 13. of 14. out 15. on XVI Reading Sills
1. The young people (Para. 1)
2. They dominated the protests against the nuclear weapons and the Vietnam War (Para 2)
3. Young people are being asked to participate in decision making affairs. (Para 5) 4. Almost every school has an elected student council, handling school- level issues. (Para. 7)
5. They are honest, and are able to force sensitive issues out into the open. (Para 10) XVII Comprehension of the Text
1. T 2. F 3. T 4. T 5. F 6. T 7. F 8.T 9. F 10. T 新视野大学英语教程第五册 课后答案 unit3 Unit Three
1. Sales promotion, advertising, personal selling and publicity.
2. Business people use techniques of sales promotion mainly in two ways: they often use a combination of
these techniques; they use these techniques as supplementary to the other three promotional activities.
3. Sales promotion is to stimulate demand.
4. They are applicable to both consumers and businesses. Also, they can be used with industrial selling as well as consumer products.
5. Because it brings promotion to the point of purchase, which has been found more effective than media
advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by in-store decisions.
6. It helps consumers become acquainted with a new product and it also helps provide extra competitive
advantage to existing products.
7. The effectiveness of sales-promotion techniques may be reduced or even nullified if they encounter
psychological barriers on the part of shop owners and/or consumers. Sales-promotion techniques that are not
consistent with the local preferences will also be ineffective.
8. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, one
must take into account the psychological barriers on the part of both shop owners and consumers. At the
same time, the techniques must be consistent with the local preferences. 9. Positive.
10.The author wrote this passage in order to discuss various aspects of sales-promotion techniques,
recommend them and advise using them carefully. Vocabulary III
1. acquainted 2. magnified 3. quota 4. slump 5. accommodating 6. collided 7. repay 8. amended 9. whereby 10.launch 11. filmed 12. expenditure Exercises on CD and web course only:
13. stimulus 14. localities 15. enlightened IV 1. as such 2. fail under 3. enlightened about
4. applicable to 5. in conjunction with 6. become acquainted with 7. is supplementary to 8. bring in 9. in search of 10. given away 11. in nature 12. put up Exercises on CD and web course only:
13. collide with 14. participated in 15. be consistent with V. Collocation
1. education 2. capacity 3. knowledge 4. discussion 5. population 6. awareness 7. empire 8. operations Exercises on CD and web course only: 9. links 10. program VI Translation
1. As such, the event evoked curiosity and awe in most of us.
2. The techniques of sales promotion, to work well must gain the trust of middlemen in business as well as
consumers. At the same time, they should be consistent with the local preferences and customs.
3. TO launch this new product into the European market, the company gave away 10,000 free samples for the local consumers to try.
4. As their life has been bettered, going on tours/trips out in the holidays has become a fashionable/stylish
pastime for quite a few people.
5. The purpose of waging the war is, in nature, to control the oil resources in the area.
6. Sales promotion is effective in helping consumers become acquainted with a new product when it is first introduced to a market.
7. The new administration has realized that economic reforms must be deepened in conjunction with effective
measures taken to ensure the basic conditions of employment and daily life for those poor people.
8. Towards its sales objective this year, the company offered a training course to enlighten consumers about its latest products.
9. To effectively raise our productivity, we should bring in advanced management experience from other countries.
10. Professor Wu's lecture helped the students become acquainted with the use of this software product. It also
gave them an idea of software development. VII Translation
With the development of a market economy in China, techniques of sales promotion have been more and
more widely employed. The popularity of varied and numerous promotional activities such as discounts,
bonuses, and promotional parties has grown steadily. The reason is that they not only help manufacturers and
businesses earn higher and quicker profits, but also help consumers become acquainted