with the products
involved and get some practical benefits. However, if these techniques are used to promote products of inferior
quality, both the manufacturers and the businessmen will be made to pay for that. VIII Translation
1．一项问卷调查显示，除去食品以外，有70％的购物行为源自于顾客在超市内一时冲动的决定。
2．为了使当地人能够了解该产品，该培训课程运用了大量图例，以适应他们较低的文化水平。
3．有些国外零售商不大愿意接受产品厂家提供的打折赠券，因为他们担心厂家不会补偿其在打折销售 中损失的款额。
4．贸易活动中经常不加区分地使用这一概念。商务人员在说“推销’时，实际上指的是“促销’。
5．促销不仅可以刺激消费者的需求，也可以鼓励中间商加大对销售产品的支持。 6．有五分之三的公司开始增加对非媒体宣传的投入，如在产品交易会摆设摊位，使顾客能直接购买产 品。
7．一家航空公司向顾客赠送打折卡，用这种卡在一家有名的服装公司购买大衣，价格会低很多。
8．为了将百威啤酒打入英国市场，啤酒公司运用了·美国’主题，在7 月4 日和感恩节播放由美国演
员在加利福尼亚拍摄的电视广告片。
9．同时，该美国公司还得说服这些泰国中间商不要在冰箱中储存其他公司的产品，并
且不要为了省电
而在夜间拔去冰箱的电源插头。
10．正如同营销活动的其他诸多方面一样，促销手段也需改进。要使所用手段产生效果，就应使其迎合 当地人的喜好。 IX Essay Summary
1．C 2．B 3．D 4．A 5．B 6．B 7．C 8．C 9．A 10．D 11. A 12．B 13．D 14．C 15．B 16．C 17．A 18．D 19．B 20．D XI StructuredWriting
As China is increasingly integrated into the global economy, more and more Western festivals are
entering and influencing the Chinese people's lives, especially the university students' life.
Take Christmas for example. As long as one month before December 25th, the students begin their
preparations for this most important Western festival. Most activities are for entertainment in nature since the
students are not much concerned with the religious meaning of Christmas. And most activities are evening
parties, often lasting all night long. As a result, quite a few students feel tired or even fall asleep in class during that month.
Another incident still fresh in my mind took place last April. Some of us English
teachers received a note
on April I st to say that all the English classes were to be canceled the next day. But actually we were fooled!
Likewise, students act in a pretty westernized manner on Valentine's Day. They say to everyone they
meet \of fun and variety to a
student's life. At the same time, one must realize that they do challenge the Chinese culture and customs to a certain degree. (Words: 201) Section B Reading Skills
1. \
2. \3. \
4. \to \the context.
5. \sentence.
6. The synonymous meaning of \inclusiveness'' and \XIII Comprehension of the Text
1. B 2. D 3, C 4. B 5. D 6. A 7. A 8. B 9. D 10. C XIV Vocabulary
1. consoling 2. bewildered 3. array 4. sensation 5. inclusive 6. overwhelming 7. gigantic 8. deemed 9. dazzled 10. graphic 11. consensus 12. differentiating
Exercises on CD and web course only: 13. integral 14. trigger 15. irritated Comprehension of the Text 1. to 2. for 3. with 4. of 5. in 6. of
7. about 8. under 9. between 10. to 11. to 12. with/by
Exercises on CD and web course only: 13. against 14. of 15. on Section C XVI Reading skills
1. “Smart consumers” is synonymous to “car owners” whereas “Tricks” is synonymous to “clever practice”.
Therefore, they are taken as repetition.
2. “Sever circumstances” is synonymous to “sever conditions”. Therefore, it is taken as a repetition.
3. \Therefore, it is taken as a repetition.
4. The word ~adjust' is repeated in its derivative -- \complex repetition.
5. The same word repetition of ~reasonable' can be found in this sentence. XVII Comprehension of the Text
1. Here in this sentence, the author is actually using irony to show his own hate for the sly car service managers.
2. The author begins his discussion of the topic by presenting an example of repair tricks.
3. The author illustrates his general idea mainly through statistics and results obtained from a survey about
auto maintenance services in the United States.
4. The survey disclosed some major types of doubtful maintenance practices, i.e. reasonable services
performed prematurely, completely valueless services and \5. The two major excuses are \6. Car sellers refer to their specific local problems, such as the salty air, hot summers and the poor quality
gasoline in Florida. Yet car manufacturers claim to allow for these local extremes in their designs, referring
to \countries.
7. Such mentioning helps the users learn about the tricks in this aspect and, therefore, to watch out for them.
8. 1) Quotations from the manager of quality control for Mazda Motor of America; 2) Advice given by a manager at another car maker;
3) Suggestions given by the head of the program that approves AAA auto-repair shops; 4) Advice given by the technical editor of Car and Driver magazine.