2. Would you like some more beer, Mr. Yu?
3. Sorry, I don’t know about this place. What would you recommend? 4. Yes, thank you. I’d love some French fries.
5. No, thank you. I don’t eat pork. I would rather have some fish or chicken.
Self-Study
略
Answers of Unit Nine
Text A
Ⅰ.Review the questions 略
Ⅱ. Put in the missing information based on the text
1. marketing mix; combination 2. product; price; promotion; place 3. subtracted; value
4. dialogs 5. shipment; control 6. products; services 7. product; strategy 8. broadcast; advertising 9. identify; characteristics 10. customer; pioneered Ⅲ. Translate the following passage into Chinese
由于很多案例中都用“多级营销”这个字样来取代“网络营销”这个术语，所以这两个名词的真正含义就很让人误解。在许多案例中，多级营销的结构是与网络营销策略是结合在一起的。因此，可能会有特殊的公司既会使用多级营销又会采用网络营销的模式。然而，情况并非总是如此。
要区分描述特殊营销策略的“网络营销”这个术语是不可能的。而“多级营销”在很大程度上是属于一种具体的特点，也可以说成是一种全面的商业模式。然而经常会在同样的公司商业计划中看到这两者的身影。在很多情况下，它们谁也离不开谁。
从多级系统中创建出一个等级结构可能会造成混乱：正是因为其性质，系统自身在公司范围内会产生树型的网络结构。然而“网络营销”这个术语并不是指公司的结构，它是描述用于营销公司产品的战略的性质。换句话说，“网络”这个形容词并不是指与任何公司有关的属性。而是指通过社会网络，营销是如何发生的。换种说法，网络营销并不是指在公司内生成网络的营销，而是一种通过社会网络实行的营销。 Ⅳ.Translate the following sentences into English
1. Electronic commerce can offer amounts of business opportunities for enterprises through
which they can develop commercial activities widely and conveniently.
2. In order to explore the international market, enterprises can make dialogues with it via
networks.
3. The new economy with the representatives of web sites and electronic commerce makes the
future economy global and netlike.
4. Internet can span areas and fields and surpass time and space, which breach the material and
immaterial fortress in countries and areas.
5. The flows of electronic commerce can enhance the relationship of dependence on each other
as well as can make suppliers offer goods and services to enterprises more easily and qucikly.
Text B
Ⅰ.True or False
F T F F T T F T F T
Ⅱ. Put in the missing information based on the text
1. strength; weakness 2. bestsellers; contextual; critiques 3. music; auction 4. consumer; business 5. keeping; tracking; accountability; contracts 6. distributors; brokers 7. marketing; capability; payment
Skills of Understanding
无
Skills of Translation
1. 如果她知道了他的母亲是谁、他在哪里出生的以及他和哪些人生活在一起，那他将会无
地自容。
2. 制造过程可以分为元部件生产和大批量生产。元部件生产是指小批量制造，而大批量生
产是指大量地生产同样的部件。
3. 每天有那么一段时间看不到他对于安妮来说是种放松。她很享受作为家庭主妇的生活，
这种生活自打她还是个小女孩生长在一个充满了暴力和拥挤的家庭里的时候就十分渴望了。
4. 随着越来越多的人们只关注每一天中所发生的重要事件，没有人再去专门关注家里发生
的事情了。
Skills of writing
1.
From: lily@gtalent.com
To: customerservice@generalcomputers.com Cc:
Subject: I demand a refund for my new laptop computer. Date: Mon, Apr 9, 2007 Dear General Computers,
Last month I purchased a digital camera from your company. The problem is that I can’t close the lens cover. I’ve tried every means you’ve suggested, but nothing has worked. Since I am no expert on digital cameras, and since I am still within the refund/exchange period, I would like to ask for a refund.
Please reply to us at your earliest convenience. I appreciate your help. Sincerely yours, Lily Wang 2.
From: customerservice@generalcomputers.com To: lily@gtalent.com Cc:
Subject: Please accept our sincerest apology!
Date: Mon, Apr 9, 2007 Dear Lily,
We will gladly refund your digital camera free of any charge.
We feel terribly sorry to learn that our digital camera has caused you such inconvenience. Please return your digital camera and contact us if you have any questions about it. Thank you for your continued support. Sincerely yours, John Hart
Manager, Customer Service, Future Business
Skills of oral language in working condition
2. Excuse me. Can I have a look at your Chinese arts and crafts? I want to buy some as gifts. 3. Oh, it costs more than I expected. Can I have a discount, please? 4. I’m sorry. It is all sold out at the moment.
5. I’m afraid that’s not acceptable for me. Can I have a discount, please?
Self-Study
1. business; profession 2. experience 3. sales 4. relationships 5. income 6. expectations 7. revenue
Answers of Unit Ten
Text A
Ⅰ.Review the questions 略
Ⅱ. Put in the missing information based on the text
1. Passenger 2. planning; shopping 3. plan; explore; arrange 4. customized 5. reservation; purchasing; accommodations; entertainment 6. inconsequential 7. competition; substitute; bargaining; suppliers; rivalry 8. nonmilitary; traditionally Ⅲ. Translate the following passage into Chinese
要区分电子商店（e-store）和电子购物商场（e-mall）是不太容易的。在物质世界，购物商场是商店的集中地，而且商场中的商店都是独立的发起者。从某种意义上讲，电子目录的作用连同与之相关的电子商店就等同于电子商场的功能了。然而，许多在线的百货商店声称它们的网站是电子购物商场而不是电子商店。有时电子购物商场这个术语更广泛地庇护了电子商店和电子商场这些术语。
不过，我们在阐明这个概念时需要接纳默认的定义。我们将采纳“独立商店的数量”作为区分电子商场和电子商店的默认标准。因此，我们将电子商店定义为电子发起者。它的交易事项是由单个商店负责处理的。而电子购物商场是一个电子发起者或经纪人，它的交易事项则由更多的电子商店来负责处理的。
Ⅳ.Translate the following sentences into English
1. Any experienced traveler knows that good planning and shopping around can save a
considerable amount of money.
2. Virtual travel agencies will offer you almost all the services you will find in a conventional
travel agency, ranging from information to reservation and purchasing of tickets for your trips, accommodations, and entertainment.
3. There is no doubt that EC will play an even greater role in the travel industry. One area is very
promising that of intelligent agents.
Text B
Ⅰ.True or False
T F F T F T T F T T
Ⅱ. Put in the missing information based on the text
1. impersonal; communication; sponsors 2. image 3. keyword; random 4. splash; innovative multimedia 5. spot leasing 6. targeted; filtered 7. marketing; cost-effective 8. Chat; session
Skills of Understanding
无
Skills of Understanding
无
Skills of writing
New Year’s Formal Dance
Date: Apr 28 Time: 6:00 p.m.
Place: Staff Recreation Club Grounds
All staff are invited to attend our company’s New Year’s formal dance. Guests are welcome. Come and enjoy yourselves! Michael Zhang Tel: 123456
Skills of oral language in working condition
2. 3. 4. 5.
I can’t agree more. That’s what I think.
Well, it’s interesting, but I’m not sure if it’s feasible or not.
I’m sorry, I’m afraid I have to disagree. ABC’s products are often less expensive.
They both have advantages and disadvantages. I think we should do more marketing research to come to a better conclusion.
Self-Study
1. low cost 2. purveyors 3. consultative journalism 4. consulting sources 5. Web 6. copyright; digital