商务英语写作 business report——increase the department store's profit
their competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.
Part Five
The Fund Needed to Carry Out the Measures
The estimated costs for the measures are summarized below:
Training staff 5, 0000￡
Rebuild department store& 12,0000￡ Set up new stores
Expanding foreign retail chains 8,0000￡
Part Six
Conclusions and Recommendations
Although problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability and offset the threats.
The Office has worked out three recommendations:
· Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service. · Carry out training for the store’s staff and managers.
· Advertise the feature changes of the store on the local news papers.