商务英语写作 business report——increase the department store's profit
2. Methods
We conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.
Part Two
The Decreasing Profits in Harrods Department Store
In last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.
1. 25% Decreasing compared with 2011
After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until recently. Last year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2011 and 2013, there is the chart:
2. Competition’s Average Profits in 2011&2013
After compared with our own store’s profits in 2011, one of our team did research on our competition’s average profits in 2011&2013. Here is the table (on next page):