学号：1001431049
本科毕业论文（设计）手册 ( 2014 届)
新浪微博社会新闻的娱乐化深析
院 系 文学院 专 业 编辑出版 姓 名 卓瑞娟 指导教师 __齐晓坤 韩成美 职 称 讲师 助教
合肥师范学院2014届本科毕业论文（设计）
新浪微博社会新闻的娱乐化深析
摘 要
现今，最为活跃的网络传播属自媒体，而新浪微博作为自媒体之一，是大众分享信息和交流信息的一个平台。自媒体时代的快速发展给各媒体带来契机的同时也带来了激烈的竞争，竞争最重要的表现之一就是新闻的娱乐化。本文主要对新浪微博社会新闻的娱乐化进行深析，采用文献研究、逻辑分析、实例综合分析等方法，总结出社会新闻在新浪微博中存在过度娱乐化的现象，缺失人性化等。同时，指出这一现象造成的原因：媒体竞争、受众心理需求等，以及这一现象造成的传媒公信力缺失、误导受众价值观等影响。并在此基础上对如何恰如其分的控制这一现象提出一些建议：盲目追求利益不利于社会新闻的深度报导等。
关键字：新浪微博 社会新闻 娱乐化 媒体
合肥师范学院2014届本科毕业论文（设计）
ABSTRACT
Today, most active network communication is from the media, but from one of Weibo as the media is the public to share information and a platform for the exchange of information. Since the era of rapid development of the media to the media bring opportunities but also brought a fierce competition, one of the most important performance of the competition is the news of entertainment. This paper focuses on Sina Weibo social media news entertainment deep analysis, literature research, logical analysis methods, examples of the integrated analysis, summed up the social existence of excessive entertainment news in the media Sina microblogging phenomenon, lack of humanity, etc. . At the same time, pointed out that the reason for this phenomenon is caused by: media competition, the psychological needs of the audience, as well as the credibility of the media phenomenon caused by missing values, and so the impact of misleading the audience. And on this basis put forward some suggestions on how to appropriately control this phenomenon: the blind pursuit of profit is not conducive to the depth of the social news reports.
Keywords：Sina Microblog Social News Entertainment Media.
合肥师范学院2014届本科毕业论文（设计）
目 录
前 言 ··························· 1 一、新浪微博社会新闻娱乐化的现象 ·············· 1
（一）新浪微博社会新闻的庸俗化
··············· 1
(二) 新浪微博社会新闻的语言滥用化 ·············(三) 新浪微博社会新闻缺失人文关怀 ·············(四) 新闻标题煽情化 ····················(五) 新闻叙述方式故事化 ··················二、新浪微博社会新闻娱乐化的原因分析 ············（一）市场化运营模式的影响 ·················（二）媒体之间的竞争 ····················（三）受众心理需求 ·····················1、受众在新浪微博接受新闻有一种惰性心理 ·········2、受众的接近心理 ····················3、受众的消遣心理 ····················三、新浪微博社会新闻过度娱乐化带来的负面效应 ········（一）影响受众舆论导向 ···················（二）影响媒体的公信力 ···················（三）影响和谐社会的建立 ··················四、新浪微博社会新闻娱乐化应对策略探究 ···········（一）把握一个“度” ····················
1 2 2 2
2
2 3 3 3 3 4
4
4 5 5
5
5
合肥师范学院2014届本科毕业论文（设计）
（二）提高媒介引导水平，增强社会责任感 ··········· 6 （三）严格遵循新闻传播准则，提高编辑人员的专业素养 ····· 6 （四）加强受众的舆论监督 ·················· 7
小 结 ··························· 7