湖 南 大 众 传 媒 职 业 技 术 学 院 课 时 授 课 计 划
课 题 教 学 目 的 教 学 重 点 教 学 难 点 课 程 范 型 教 学 方 法 Reading A : Multinational Corporation 计划课时 2 To make students understand the Multinational Corporation To make students remember some useful expressions Some useful expressions Some sentences translation Some useful expressions Some sentences translation （*）问题中心型（）技术中心型（*）训练中心型（）项目中心型 （）体验中心型（*）证书培训型 （*）讲授法（）联系法（）实验法（）案例法（）讨论法 （*）self-learning, presentation, reciting, interactive practicing, discusion 教学内容及安排 Introduction: Multinational Corporation Questions: 1) Is “multinational corporation”identicalwith”international corporation”? 2) What competitive advantages do a multinational corporation have in comparison with a domestic company? 3) Do you want to get a position in a MNC? What’s the trend od its employment? 4) What’s multinational corporation? 5) What competitive advantages do MNCs have Words and Expressions: Multinational; domestic; evolve; expertise; affiliate; subsidiary; vertical; integration; orientation; monopoly; incentive; supplement; undermine; violate; local protectionism; economies of scale; intellectual property rights Translation P.136 Ex.5 课外练习 P.135 Ex.4; P.137 Ex.7 与 English for Secretary 阅读书目 文秘实用英语
36
湖 南 大 众 传 媒 职 业 技 术 学 院 课 时 授 课 计 划
课 题 教 学 目 的 教 学 重 点 教 学 难 点 课 程 范 型 教 学 方 法 Reading B: Company Overview; 计划课时 Press Release To make students understand the Company Overview To make students master the writing of Press Release The writing of Press Release Some useful phrases and sentences The writing of Press Release Some useful phrases and sentences （）问题中心型（*）技术中心型（*）训练中心型（）项目中心型 （）体验中心型（*）证书培训型 （*）讲授法（）联系法（）实验法（）案例法（）讨论法 （*）self-learning, presentation, reciting, interactive practicing, discusion 教学内容及安排 Ask students to recite some useful expressions supplement; undermine; violate; local protectionism; economies of scale; intellectual property rights Ask students to read Reading B and finish the exercises Check the answers Explain the Layout of Press Release 1. release time 2. headline 3. body 4. company introduction 5. contact information 6.ending mark:### or end Ask some students to translate the samples Ask students to remember the useful expressions and patterns P. 142 Ex. 1、2 Ask students to preview Listening and Speaking 课外练习 与 阅读书目 P.143 Ex.4、5 English for Secretary 文秘实用英语 2
37
湖 南 大 众 传 媒 职 业 技 术 学 院 课 时 授 课 计 划
课 题 教 学 目 的 Exercises; Listening and Speaking— Preparation For a Meeting Meeting To make students remember the expressions of Preparation For a 教 学 重 点 教 学 难 点 课 程 范 型 教 学 方 法 Meeting Exercises in the book, especially the translation and writing Some useful expressions of Preparation For a Meeting Translation and writing Some useful expressions of Preparation For a Meeting （）问题中心型（*）技术中心型（*）训练中心型（）项目中心型 （）体验中心型（*）证书培训型 （*）讲授法（）联系法（）实验法（）案例法（）讨论法 （*）self-learning, presentation, reciting, interactive practicing, discusion 教学内容及安排 Asking students to recite some useful sentences 1) B&P Group concluded the transaction of $27.4 million during the Berlin Trade Fair. 2) B&P Group announced the appointment of Fred Garden as its new CEO. 3) B&P Group has a total workforce of approximately…. 4) B&P Group ranks in the top 500 industrial enterprises in China. Listening the Sample Dialogues Asking some students to retell what they have listened Role-play the Sample Dialogues Asking students to remember the useful expressions and patterns Asking some students to do the translation Exercises 课外练习 与 阅读书目 P.147 Ex.3 English for Secretary 文秘实用英语 计划课时 2 To make students understand the expressions of Preparation For a
38
湖 南 大 众 传 媒 职 业 技 术 学 院 课 时 授 课 计 划
课 题 教 学 目 的 教 学 重 点 教 学 难 点 课 程 范 型 教 学 方 法 Raeding A: Post-sale Service 计划课时 2 To make students understand the Post-sale Service To make students remember some useful expressions Some useful expressions Some sentences translation Some useful expressions Some sentences translation （*）问题中心型（）技术中心型（*）训练中心型（）项目中心型 （）体验中心型（*）证书培训型 （*）讲授法（）联系法（）实验法（）案例法（）讨论法 （*）self-learning, presentation, reciting, interactive practicing, discusion 教学内容及安排 Introduction: Listen to Your Customers Questions: 1) For companies who are solely interested in sales volumes and net profits, why do they still have to keep an eye on post-sale service? 2) What should company do to attract new customers and retain old customers? 3) What is post-sales service 4) Why is post-sales service as important as pre-sale marketing strategies? 5) What negative effects will an unsatisfied customer bring to a business? 6) How can a company handle customer’s complaints tactfully and quickly? Words and Expressions: sprint; guarantee; retain; account; prospect; arena; ultimate; hallmark; rival ;massive; rigid; massive; perplexing; project; intensify; word-of–mouth publicity; customer churn; have a short fuse; rule of thumb; tighten the tongue; sounding board Translation P.23 Ex.5 课外练习 P.152 Ex.4; P.153 Ex.7 与 阅读书目 English for Secretary 文秘实用英语 39
湖 南 大 众 传 媒 职 业 技 术 学 院 课 时 授 课 计 划
课 题 教 学 目 的 教 学 重 点 教 学 难 点 课 程 范 型 教 学 方 法 Reading B: Tips for Making a 计划课时 2 Customer Satifaction Survey; Proposals To make students understand the Customer Satisfaction Survey To make students master the writing of Proposals The writing of Proposals Some useful phrases and sentences The writing of Proposals Some useful phrases and sentences （）问题中心型（*）技术中心型（*）训练中心型（）项目中心型 （）体验中心型（*）证书培训型 （*）讲授法（）联系法（）实验法（）案例法（）讨论法 （*）self-learning, presentation, reciting, interactive practicing, discusion 教学内容及安排 Ask students to recite some useful expressions word-of–mouth publicity; customer churn; have a short fuse; rule of thumb; tighten the tongue; sounding board Ask students to read Reading B and finish the exercises Check the answers Explain the Layout of Proposals 1.correspondence style 2. memorandum style Ask some students to translate the samples Ask students to remember the useful expressions and patterns P. 160 Ex. 1、2 Ask students to preview Listening and Speaking 课外练习 与 阅读书目 P.161 Ex.4、5 English for Secretary 文秘实用英语
40