目录
1 专卖店集客的原则.................................................................... 3 1.1 广告、促销申请流程图： ........................................................... 3 2 专卖店集客的方法.................................................................... 4 2.1 户外广告（图片更换） ............................................................. 4 2.2 店面指引标识 ..................................................................... 4 2.3 派发宣传单DM（案例讲解） ........................................................ 6 2.4 联合宣传 ......................................................................... 8 2.5 广场路演 ......................................................................... 9 2.6 小区推广 ........................................................................ 11 2.7 邮件、短信群发 .................................................................. 12 2.8 形象创新陈列 .................................................................... 12 2.9 团购 ............................................................................ 12 2.10 节假日促销（促销反馈评估表，细化促销，具体操作方法解析） ........................ 13 2.11 电视、报刊等媒体广告 ............................................................ 15 3 集客评估 .......................................................................... 16