外贸函电电子教案(3)

2019-04-15 19:10

Contents ●We shall appreciate it if you can ship the goods as early as possible.(如能早日运货我方将不胜感激)

Contents 二、The Principles of writing letters of Conclusion of Business订货信的写作原则

订货可以以信函的格式,也可以通过寄订单表的方式。写信时尽可能简洁、全面、具体地说明信息。首先应该让读者了解你是在订货而不是在询价。例如,如果你订货数量多时,用列表列出来。应该尽可能具体地写

Contents 出订货信的内容,比如数量,价格,订单号,以及总金额,等等。还应该解释清楚你想以什么方式付款。提供的信息越全面,越不容易出错。

如果你寄的是订货表,要简洁说明附寄了订货表,并写明你的要求,如请尽早发货等即可,详细信息可以不写。 Section Two

Replying letters of Conclusion of Business 回复订货信

Contents 一、The Steps of Writing letters of Conclusion of Business 回复订货信的写作步骤

客户在给你公司发订单时,他们认为是对你们的一个恩惠。他们会希望尽快收到订货。所以订单提供了一个鼓励进一步交易的机会。回复订货时要告诉客户他们会尽快得到订货,希望进一步交易等。但是有时候,由

Contents 于某些原因,如缺货、客户信誉不好、订货违反国家法律规定、订货数量太小、订货条款不合适等,需要对订单进行拒绝。拒绝订货信要写得委婉,解释清楚原因,并要表示对将来生意的关心。

回复订货信的结构:

1.表示感谢对方订货;(Express pleasure at receiving the order;)

Contents 情景搭配用语:[Useful expressions]

●Thank you for your order for?(感谢你们对??的订货。) ●We are glad to receive your order of? (很高兴收到你们??的订单。)

●Your order of today has been received with thanks. (感谢收到你方今天的订单。)

Contents 2.对所定的货物进行好的评价;(Add a favorable comment on the goods ordered;) 情景搭配用语:[Useful expressions]

●Our goods are of the best quality ?(我们的货物质量优良??) ●We appreciate your interest in our products which are of good quality and best price.

Contents (感谢你们对我方货物的兴趣,货物品质优良、价格合理。) ●You will be happy you bought our goods. (你买我方产品会感到物有所值。) 3.表示要迅速认真执行订货;(Include an assurance of prompt and careful attention;

情景搭配用语:[Useful expressions]

Contents ●We are now arranging shipment of your goods?(我方正安排装运你方所订货物??)

●Your order has been given our careful attention. (你方订货引起我方高度重视。)

●We will ship your ordered goods as soon as possible. (我们会尽快装运你方货物。) Contents 4.对读者可能感兴趣的其它产品进行宣传/推销;(Draw attention to other products likely to be of interest;) 情景搭配用语:[Useful expressions]

●For your information, we have produced several new products. (兹告知,我方又生产了一些新产品。)

Contents ●We enclose our latest catalog.If you are interested in some other items, please tell us(附寄上我方最新的产品目录,如果对上边的产品感兴趣,请告知我方。)

5.要求对方进行具体订货安排; 情景搭配用语:[Useful expressions]

●The letter of credit in our favour should be opened?(相关

Contents 信用证应当开出??)

●The letter of credit will be established in our favour ?(相关信用证应当开出??)

6.希望对方再次订货。(Hope for further orders.) 情景搭配用语:[Useful expressions]

Contents ●Hope this initial order will lead to many others. (希望第一订货会给我们带来更多的合作。)

●We hope to cooperate with you again in the future. (希望以后继续合作。)

●We are sure this is just a beginning of our business. (我们相信这只是我们间生意的开始。)

Contents 谢绝订货信要特别小心地写,因为需要给读者留下好的印象以及将来继续做生

意。

谢绝订货信的结构:

1.首先表示感谢对方订货;(Thanking the reader for ordering your goods)

情景搭配用语:[Useful expressions] ●Thank you for your order?(感谢你方??订货)

Contents ●We acknowledge receipt of our order?(感谢收到订货??)

●We have received the goods shipped ex ?(我方已经收到由??运来的货物)

2.说明谢绝订货的原因;(Explaining for having to decline) 情景搭配用语:[Useful expressions]

Contents ●Owing to?we cannot accept new orders.(由于??我方不能接受新订单) ●Much to our regret, we cannot at present entertain?owing to heavy commitments.(很遗憾, 由于大量订货, 我方目前不能接受??)

●We regret to say we have to decline?(很遗憾不得不拒绝??)

Contents 3.提供其他类似产品供选择;(Offering alternatives) 情景搭配用语:[Useful expressions]

●We are enclosing a list for your perusal.(附寄上目录供你选择) ●If you need other types, we shall be pleased to serve you. (如需要其他类型, 我方将很高兴为你提供)

Contents ●We recommend you a new model?(我方给你推荐一个新型号) 4.表示希望与对方做生意。(Expressing your desire to do business with them) 情景搭配用语:[Useful expressions]

●As soon as we are in a position to?we will contact you.(一旦我方可以??我将与你联系??)

Contents ●However, we wish to do business with you in the future.(但是我方还希望将来与你方做生意)

Contents 二、The Principles of Writing letters of Conclusion of Business 回复订货信的写作原则

当你收到不能接受的订货时,应立即表示感谢。对小的、日常订货,可以用打印好的或明信片表示感谢,但是一封短信要更好一些,可以帮助建立良好意愿。但有时卖方因某种原因不能接受买方的订单。在这种情况

Contents 下,可选用三种方法:1.送上代用品;2.还盘;3.拒绝接受。

采用送上代用品的方法要特别慎重,因客户可能对代用品不满意而拒收。如送代用品,事先未获得客户同意,其货物最好用试销方式,并负责往返运费。拒绝接受订单是在确实无其他选择时再用。此种信函必须非常

Contents 仔细地写,而且要为友谊和今后交易留有余地。最好采用还盘的方法或劝 说买主接受。

第七、八章

Contents Section One

Payments Letters 付款信

Contents 一、The Steps of writing Payment Letters付款信的写作步骤 买方提出付款方式的信函写法如下:

1.提示合同、货物等;(Mentioning the contract,goods,etc.)

Contents 情景搭配用语:[Useful expressions] ●We refer you to Contract No. ×× covering?(关于第??号合同)

●Referring to?(关于??) ●With regard to(with reference to)our Contract?(关于我们??合同)

Contents 2.提出具体付款方式及理由;(Suggesting the term of payment and the reason)

情景搭配用语:[Useful expressions]

●As...we shall be glad if you?(因为??如果你??我将不胜感激) ●As you know,?we suggest?(你知道??我们建议??)

Contents ●Owing to?we would appreciate it if you?(由于??如果??我们将不胜感激)

3.希望对方同意。(Wishing the reader to accept) 情景搭配用语:[Useful expressions]

●We wish you can accommodate us in this respect.(希望你方再次给予照顾)

Contents ●We hope to receive your favorable reply.(希望早日收到你方答复)

Contents Section Two

Replying to Payment Letters 回复付款信

Contents 一、The Steps of Replying to Payment Letters 回复付款信的写作步骤

买方提出一种付款要求,卖方可以同意也可以拒绝。拒绝付款方式的信函应该客气,并尽量和读者建立起良好关系。

Contents 卖方回复买方付款要求信函写法: 1.说明收到信函;(Stating that you have received their letter) 情景搭配用语:[Useful expressions]

●We have received your letter of ? (收到你方??的来信) ●Thank you for your letter ? (感谢方??来信)

Contents 2.说明自己的意见(同意或不同意)及其理由;(Giving your reply of agreeing or refusing and your reasons) 情景搭配用语:[Useful expressions]

●We agree to?(我们同意??) ●We want to make it clear that?(我方想澄清一点??)

Contents ●With regard to...we regret being unable to accept?(关于??很遗憾不能接受??)

3.说明自己为此做出的努力以及做生意的意愿。(Stating your good will and your wish to do business with the reader) 情景搭配用语:[Useful expressions]

Contents ●It is in view of our friendly relationship that we extend you this accommodation. (鉴于我们的友好关系我们才给予你方此照顾) ●We sincerely hope that we can?(诚挚地希望我们能??)

第九章

Contents

Section One

Urging Shipment Letters催促装运信

Contents 一、The Steps of Urging Shipment Letters 催促装运信的写作步骤

敦促立即交货是买方写给卖方的有关装运的信函。由于某种原因,卖方没能按期装运时,买方可以写信进行询问和催促,但语气要客气、婉转。注意要站在对方角度写,说明不交货会对他自己不利。


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