gifts, we often select something good but cheap, such as a small work of art souvenirs, food, bouquets, books, picture album or articles of everyday use, etc.
That is favored by people and possesses certain commemorative meaning, national features or some artistic value.
?We should consider the special conditions or occasions while giving presents. ?Presents should be carefully packed in gift packing paper.
?Gifts should generally be given directly. Sometimes, some introduction or explanation about the gifts can be made as well.
WEDDING CONGRATULATION婚礼祝贺
?Marriage is also considered an occasion of great rejoicing in the West, as in China, But in the West the bride is supposed to be the happiest person of all. The groom is supposed to behave as if he had just been awarded the greatest prize in the world.
?If one receives an announcement of a wedding after it is over, a note of congratulation may be sent, but a gift is not necessary. One wears one?s best clothes to a wedding. During the ceremony complete silence is maintained by the guests.
ENTERING OTHERS? OFFICE OR HOUSES进入别人的办公室或房屋
?Visiting another?s office or house. People must make an appointment in advance and arrive on time. If there is not anybody coming out to meet you, you should press the door bell or knock the door first and then enter with the host?s or hostess? permission. ?On urgent business or without an advanced appointment, if you have to meet someone in his leisure hours, then, you must apologize and explain why you have to disturb him as soon as you meet the person.
?After you enter the door, if you don?t need much time to talk with the host, then you may not take a seat and should leave as soon as your business is done.
?For a formal working visit, it is better to arrange the time around ten o?clock in the morning or four in the afternoon.
?A visitor should greet all the family members of the host, especially the spouse and children.
CHAPTER Ⅴ
LETTERS AND TELEPHONE CALLS信件和电话 ?LETTERS
?Letters are one of the very important forms of communication in external contact. ?So, we should pay a lot of attention to the following aspects while writing letters. ?1. Letter Layout
?The word polish and outer appearance of a letter produce a tangible reflection on paper not only of the writer?s ability, knowledge and his/her own personal cultivation, as well as the typist?s competence, but also of an organization?s total image.
A proper format and neat appearance of a letter make the reader feel comfortable, this is just as important as people are particular to their personal appearances.
?The stationery and envelopes of external letters usually have certain requirements and come up to a certain standard.
?Business letters should normally be printed. The printing should be clear and the ink of a certain thickness. Personal letters may either be printed or written by hand, but they must be neat and clear without any corrective marks.
The Complete (or fully)Block Form (1)With Mixed Punctuation ?New York University
?Communication Arts Group ?Department of Journalism
?51 West Fourth Street, New York, N.Y.10005 ?Area 212 777- 2000, Extension 389 ?August 2, 1992
?Mr.Thomas W.Carlin ?Editor-in –chief
?Alexander Hamilton Institute, Inc.
nd
?235 East 42 Street ?New York, N.Y.10017 ?Dear Sir:
?I am delighted to comply with your request that I explain the complete block form of letter in the text on written communications in business. This particular letter is laid out in this form. As you can see, every line of the complete block form starts flush with the left-hand margin. This includes the date, inside address, salutation, body, complimentary close, signature and reference date.
?This letter is called the complete block form to distinguish it from what some writing consultants call the block form: a letter with the date, complimentary close and signature near the right hand margin. If any of your readers want to know more about the block form or complete block form, send me your names. I?ll try go give you a more detailed description. Sincerely,
Julian Elfenbin Writing Consultant JE: AC
The Complete Form(2)With Open Punctuation ?South China Office Cultural Section British Embassy 16 November 1993 ?Mr. Robert B. Luo Vice Dean
Foreign Languages Department Xiangtan Teachers College Xiangtan City Hunan P R C ?Dear Robert
It was a great pleasure to meet you again in Hunan last week, and to see how the college has grown and progressed in the last few years. I hope we shall be able to keep in touch, now that I am based in Hong Kong. I expect to visit Hunan at least twice a year. Please give my regards to Professor Yin and Director Wang, and convey my thanks to your president for his kind hospitality.
If there is anything I can do to assist you in any matter, please feel free to contact me.
Yours sincerely Michael
First Secretary (Cultural) South China
JL931129
The Block (or Modified Block)Form
?Here the heading is in the center, the date near the right-hand margin and the complimentary close is also near the right-hand margin. Howard Toronto Inc. 26245 Galen Street Wyoming, Mn55092 (Phone 837-6450) March 3,1993
Johnson Smith, Inc. East Compton Road Youngstown, OH 44500 Gentlemen:
We are now having our annual sale, and we should like very much to have an order from you . This sale is not advertised in the newspapers at the present time. Only our old customers know about it. The public will not be informed of the sale for approximately two weeks.
Most of our merchandise is included at significant prices. In addition, a discount is offered for payment within ten days.
Sincerely yours, Edward R.smith Director The Semi-block Form
?Here the paragraphs are indented, the date and complimentary close are near the right-hand margin. ?New York University
?Communication Arts Group ?Department of Journalism ?51 West Fourth Street ?New York, N.Y.10003
June 8,1993
?Mr.Thomas W.Carlin ?Editor-in Chief
?Alexander Hamilton Institute, Inc.
nd
?235 East 42 Street ?New York, N.Y.10017 Dear Sir:
?Thank you for your letter requesting a description of the semi-block form of business letter in the text on written communications in business. The letter you are reading
follows this form.
?You will notice that most of the letter starts flush with the left-hand margin. This starts near the right-hand margin. The indentations at the beginning of each paragraph represent the next exceptions.
Finally, the complimentary close and signature start near the right-hand margin.
?Actually, the paragraph indentations are as a keep to recognizing this semi-block form.If these indentations were not present, the letter would be in what is called the block form.
?If readers are interested in a more comprehensive discussion of the semi-block form, let me know. I?ll try to oblige.
Sincerely,
Julian Elfenbein Writing Consultant The Indented Form
?Here the inside address and the paragraphs are indented and the date and complimentary close are near the right-hand margin. ?Armstroing Cork Company ?Lancester, PA. 17884 ?May 10,1992
?Mr. Thomas W.Carlin,
? Alexander Hamilton Institute, Inc. ?235 East 42nd Street,
?New York, New York 10017. ?Dear Mr. Carlin:
?Thank you for your recent letter requesting copies of the types of written communication which we employ. We very much appreciate your interest in Armstrong. ?I have enclosed samples of the types of communication which we have available. I hope that the material is helpful and that you find it interesting and informative. If there is something more that may do for you. Please don?t hesitate to let me know.
?Thank you again for your interest in Armstrong Cork Company. On behalf of the company may I wish Mr. Luo every success with his new book. ? Sincerely,
Thomas L.Burgum Public Relation Dept COURTESY TELEGRAMS
?PROMOTION, SUCCESS, AND OPENING OF BUSINESS ?1.DELIGHTED TO HEAR ABOUT YOUR PROMOTION
?2.HEARTIEST CONGRATULATIONS ON YOUR SPLENDID SUCCES ,,,,,
?3.SINCERE CONGRATULATIONS ON YOUR PROMOTION ( TO THE RANK OF
VICE PRESIDENT ) AND BEST WISHES FOR YOUR FURTHER SUCCESS
?4.WE HAVE JUST HEARD OF YOUR SUCCESS SINCEREST CONGRATULATIONS AND BEST WISHES FOR THE FUTURE
?5.CONGRATULATIONS TO YOU AND EVERY GOOD WISH FOR YOUR SUCCESS AND HAPPINESS IN YOUR NEW POSITION
?6.WARM CONGRA TULATIONS ON YOUR ELECTON AS PRESIDENT OF THE STATE MEDICAL ASSOCIA- TION BEST WISHES TO YOU
?7.HEARTFELT CONGRATULATIONS ON YOUR RECEPTION OF A DOCTOR?S DEGREE FROM YALE UNIVERSITY
?8.SINCERE CONGRATULATIONS ON YOUR WINNING THE FIRSTCLASS SCIENCE AWARD IN THE FIELD OF APPLIED CHEMSTRY AS ONE OF YOUR FRIENDS
I FEEL VERY HAPPY TO SHARE YOUR HONOUR AND PRIDE BEST WISHES OFR YOUR GREATER SUCCESS IN ALL THAT YOU UNDERTAKE
?9.WITH WARM CONGRATULATIONS AND WISHES TO HOPE THAT FUTURE YEARS WILL BRING YOU CONTINUED HAPPINESS
?10.I AM SURE THAT THE PRIZE YOU HAVE WON IS JUST THE FIRST OF MANY HONORS THAT YOU WILL ATTAIN IN THE YEARS TO COME
?11.CONGRATULATIONS AND MY BEST WISHES MAY YOU HAVE HEALTH HAPPINESS AND OUTSTANDING SUCCESS IN ALL YOUR VENTURES
?12.I WISH YOU EVERY SUCCESS IN THE FUTURE YOU ARE WORTHY OF SUCCESS
?13.MAY AN OLD ACQUAINTANCE EXPRESS HIS PRIDE IN YOUR ACCOMPLISHMENT AND EXTEND TO YOU HIS WISH FOR YOUR CONTINUED SUCCESS AND HAPPINESS
?14.GOOD LUCKY IN ALL EVENTS
?15.EVERY GOOD WISH OFR FUTURE ON YOUR NEW JOB ?16.CONGRATULATIONS ON YOUR PROMOTION
?17.CONGRATULATIONS ON YOUR OPENING BUSINESS
?18.HEAPTY CONGRATULATIONS YOUR PROMOTION PRESIDENCY ?19.LEARNED YOUR PROMOTION KEY POSITION CONGRATULATIONS ?20.WISHING PROSPERITY YOUR NEW COMPANY
?21.CONGRATULATIONS ON YOUR APPOINTMENT TO PRESIDEN SINCERE BEST WISHES FOR EVERY SUCCESS AND HAPPINESS IN YOUR NEW JOB
?22.JUST HEARD OF YOUR SUCCESS SINCEREST CONGRATULATION AND BEST WISHES FOR YOUR FUTURE
?23.CONGRATULATIONS ON YOUR APPOINTMENT AS MANAGER WISH YOU GREAT SUCCESS IN NEW POSITION AND HOPE OUR MUTUAL RELAIONSHIP STRENGTHENED FURTHER
SEASONS GREETINGS
?1.MUCH LOVE AND BEST WISHES FOR A HAPPY NEW YEAR
?2.A VERY MERRY CHRISTMAS AND ALL THE BEST WISHES FO A HAPPY NEW YEAR
?3.LOVE AND BEST WISHES FOR A MERRY CHRISTMAS AND A HAPPY AND