新东方在线 [www.koolearn.com] 网络课堂电子教材系列 商务英语翻译
General Cinema
通用电影公司（美国） Scott Paper
斯科特造纸公司（美国） Boeing
波音公司（美国） Unilever
联合利华公司（英/荷） Time Warner
时代华纳公司（美国）
合资企业 joint venture
中英合资企业 Sino-British joint venture 合作企业 contractual joint venture
中美合作企业 Sino-US contractual joint venture
独资企业 all foreign owned firm / wholly foreign owned enterprise
广告的翻译
advertisement 广告 commercial 电视广告
message 广播中插播的小广告 slogan 广告的标志性语言 （一）、英语广告的语言特点及其翻译 1．词汇特点 （1）错拼
Drinka pinta Milka Day. Drink a pint of Milk a Day. 一天请喝一品脱牛奶。
We know eggsactly how to sell eggs. 我们确实知道如何卖蛋。 （2）杜撰新词
When your taste grows up, Winston out-tastes them all.
随着你的鉴赏能力的提高，您会觉得温丝顿香烟味道超群。 Give a Timex to all, to all a good Time.
给诸君一块“天美时”表，各位就掌握了好时光。 （3）词语搭配反常
When it is difficult to communicate clearly with words, speak Polaroid ...When you talk about life, speak Polaroid.
言词难以清楚交流时，找“拍立得”吧！谈论生活时，找“拍立得”吧！ In the best circles, washing machine is pronounced Parnall. 在上层社会里，“洗衣机”念作“帕纳尔”。 2．句法特点
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新东方在线 [www.koolearn.com] 网络课堂电子教材系列 商务英语翻译
（1）句式简短
Ad Agency: How about a beautiful shot of beer being poured? Client: Every beer does that.
Ad Agency: Well then, a close-up of the bottle. Client: Every beer does that.
Ad Agency: We cloud go with a celebrity. Client: Join the line.
Ad Agency: How about your chairman as a spokesperson? Client: Cars, airlines, razors, etc. Ad Agency: A shot of grain fields. Client: Boring. Ad Agency: Music?
Client: It's a magazine ad. Ad Agency: Girls in bikinis? Client: That's original.
Ad Agency: Maybe we need more time. Heineken
Just being the best is enough.
—— 一杯美丽的正在倾倒的啤酒图像怎么样？ —— 所有啤酒广告都那么做。 —— 那么，来个啤酒瓶的特写吧。 —— 所有啤酒广告都那么做。 —— 找个名人。 —— 老俗套。
—— 你们的老总做发言人？
—— 车、航空公司、剃刀都这么样。 —— 啤酒花田的图像。 —— 无聊。
—— 来点儿音乐？ —— 这可是杂志广告。 —— 穿比基尼的少女？ —— 真够有创意的。
—— 也许我们需要更多时间。 —— Heineken.
至优啤酒足以说明一切。 Pity the Pickpockets!
Tilley Endurables. \best travel and adventure clothing in the world\classically styled, long-lasting, comfortable clothes with secret pockets, security pockets, and \em hell！\washing instructions.
The (free to you!) 68-page catalogue is a hoot! 扒手可怜！
Tilley Endurables 衫。“世界上最好的旅游、探险衫”：式样古朴大方，耐穿，舒适，附有秘密口袋、安全口袋及极易清洗。 免费赠送68页的商品目录。
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新东方在线 [www.koolearn.com] 网络课堂电子教材系列 商务英语翻译
（2）多用疑问句和祈使句 Fluent in French?
An excellent communicator? A good organizer?
Then develop your career within this sales support role. 法语说得流利吗？ 非常善于交际吗？ 是个优秀的组织者吗？
如果是的话，那么就请到我们这个销售支持领域拓展您的事业吧！
If you are looking for lifelike sound from small, beautiful and durable speakers, listen to our Bose speakers, and begin to live your life to music.
如果您正在寻找一台漂亮又耐用的音响逼真的小型扬声器，那就听一听我们的“博士”扬声器，让您的生活伴着音乐开始吧！
（二）、修辞手法：
一、明喻
Featherwater: light as a feather Featherwater眼镜——轻如鸿毛
Today, Sakura Bank is like a thriving sakura. 如今，樱花银行就如一棵怒放的樱花树。
二、暗喻
EBEL the architects of time
“依贝尔”手表——时间的缔造者
三、双关
MAKE TIME FOR TIME 抽出时间读《时代》 I'm More satisfied!
摩尔牌香烟使我更加满意
四、排比
I WANT THE BODY OF A GREEK GOD I want to work out in a huge fitness center.
I want to stay in the heart of the Central Business District. I want a room with a view of three countries.
EVERYTHING I WANT IS AT THE WORLD'S TALLEST HOTEL. THE WESTIN STAMFORD & WESTIN PLAZA 我想有希腊之神的身躯 我想在巨大的健身房锻炼 我想住在中央商务区
我想入住能眺望三个国家的房间 我最想住在世界上最高的宾馆里
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新东方在线 [www.koolearn.com] 网络课堂电子教材系列 商务英语翻译
No problem too large. No business too small. 译文：
没有解决不了的大问题，没有不做的小生意。
五、拟人
Unlike me, my Rolex never needs a rest. 不像我，我的劳力士从不休息。 Don't cry. We'll repair it.
We're handbag specialists. Whenever it hurts we'll heal it.
And we'll guarantee the repair for nine months. If you wish, send us your bag and we'll heal it. 别哭，我们会来修理。
我们是手提包行家。不管它什么时候受了伤，我们会将它治愈。 九个月保修期。愿意的话，把包给我们，保证修好。
六、押韵
Sea, sun, sand, seclusion—and Spain! 大海、太阳、沙滩、幽静——西班牙！ 只要您住进新旅馆“客恋塔”，您就能享受这一切！ Sweet, Smart & Sassy 蜜、美、迷
A Mars a day keeps you work, rest and play.
一日一块mars巧克力，令您生活愉悦、精力充沛。
七、夸张
Making a big world smaller. 我们把世界变小了
We've hidden a garden full of vegetables where you'd never expect. In a pie.
在您意想不到的地方，我们珍藏了满园的蔬菜——就是在那个小小的馅饼里。
八、对偶
The choice is yours The honour is ours 选择在你们， 荣耀在我们。
广告练习（英）
1. Grab Life By The Horns---Dodge
2. A world of comfort. ----Japan Airline
3. Why is there a tiny little frown on this tiny little face? Perhaps I should turn off the lights. Is he feeling cold? Let me cover his little hands. Maybe he wants teddy beside him? What's with
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新东方在线 [www.koolearn.com] 网络课堂电子教材系列 商务英语翻译
that tiny frown? Wait a minute. What tiny frown? Little details matter to us. Because they matter to you. Malaysia Airlines
4. Quality never goes out of style----Levi's
5. You'll go nuts for the nuts you get in Nux.
6. When the wind bites ... and you feel like a bite ... then bite on a Whole Nut ...
7. Coke refreshes you like no other can. 8. With so many carrots, I'll be a real gem! 9. Tide's In. Dirt's Out
10. Slow cooked taste for your fast paced world.
11. If people keep telling you to quit smoking cigarettes, don't listen ... they're probably trying to trick you into living.
12. Do something for nothing and you'll get everything. 不计回报的付出将会给你带来一切。
商务信函的翻译
一．特征、语气委婉、礼貌
Dear Sirs,
Subject: Acrylic Sweaters
Thank you for your letter of July 5, 2001, offering us US $L.22, M.21, S.19 per dozen C.I.F. C 5% New York.
In reply, we very much regret to say that we find your price rather high and out of line with prevailing market level.
Such being the case, it is impossible for us to accept your price, as the goods of similar quality are easily obtainable here at a lower figure. Should you be prepared to reduce your limit by, say, 3%, we might come to terms.
It is in view of our long-standing business relationship that we make you such a counter-offer. As the market is declining, we hope you will consider our counter-offer most favorably and answer us as soon as possible. Sincerely yours, ...
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