Oral Test Past Paper
Part 3 Collaborative tasks （TRACY备注：请大家以“汉堡包操练法”练习以下题目。如果需要参考别人答案的思路和串儿，你可以到GOOGLE去寻找相应材料，摘串投入串库。） Task Card 1
Market Research
Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.
Discuss and decide together:
●What kinds of information would be useful to obtain ●How to decide whether to go ahead with the product
FOLLOW ON QUESTIONS
? Is market research essential when introducing a new product?
? What kinds of products or services is market research most useful for?
? How accurately do you think consumers respond to marketing questionnaires? ? In what ways can companies influence consumer opinion? ? How necessary is it for a company to diversify production?
Task Card 2 Product Recall
Your company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.
Discuss, and decide together:
●What would be the most effective method of informing customers of the product recall
●How to ensure the company’s reputation remains undamaged by the incident
FOLLOW ON QUESTIONS
? How can attitudes to a company change if one of their products has to be recalled because of a problem over quality?
? What else can have a negative effect on consumers’ attitude to a company? ? What measures can companies introduce to avoid the need for product recalls? ? Is quality always the most important consideration for consumers when purchasing a product?
? How can companies succeed in developing brand loyalty?
Task Card 3
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Staff Suggestion Scheme
Your company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. Discuss, and decide together:
? what methods can companies use to generate ideas for improvements? ? How suggestions from members of staff could be evaluated?
FOLLOW ON QUESTIONS
? Which kinds of companies can benefit most from suggestion schemes? ? What other methods can companies use to generate ideas for improvement?
? What are the other ways of increasing staff involvement in a company? ? In what ways can company obtain suggestions or comments from customers?
? How important are new ideas for companies in maintaining competiveness?
Task Card 4 Project Abroad
Your company is proposing to send a team of staff abroad for six months to set up an office and train local employees. You have been asked to make recommendations for the project. Discuss, and decide together:
? How to select appropriate staff to manage the project
? What preparation and advice the staff would need before leaving
FOLLOW ON QUESTIONS
? What advantages would there be in working abroad for a short period of time?
? What kind of problems could staff encounter while working abroad? ? How can people get the kinds of information they need while they are working abroad?
? What effects does the increase in international contacts have on the way companies operate?
? How important is it for businesses to have their own offices abroad?
Task Card 5 Customer Base
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The Finance Director of your company is concerned that the majority of its income comes from one main client. You have been asked to make recommendations on ways to expand your company’s customer base. Discuss, and decide together:
? What the potential dangers are of having only one main client. ? How the company could try to gain additional clients
FOLLOW ON QUESTIONS
? What advantages could there be in having a relatively small customer base?
? When attracting new customers, how important is it for companies to give information about their existing clients?
? What can companies do to strengthen customer loyalty, apart from offering good customer service?
? How can companies which operate globally ensure consistently high levels of customer satisfaction?
? In what ways can companies respond to increased competition from other companies?
Task Card 6
Health and Fitness Facilities
Your company is considering a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme. Discuss, and decide together:
? What benefits the centre would bring for the company ? How to promote the need for health and fitness to all staff FOLLOW ON QUESTIONS
? Would company fitness facilities be equally popular among all staff? ? Should employees have to pay to use health and fitness facilities?
? What other ways are there for companies to encourage their employees to remain fit and healthy?
? Should companies include employees’ families in their healthy and fitness provision?
? Is the welfare of employees an appropriate concern for companies?
Task Card 7 Staff Relocation
Your company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff.
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Discuss, and decide together:
? Which types of financial incentives the companies could offer to staff ? What information staff would need to know about the new location FOLLOW ON QUESTIONS
? What other assistance might be necessary for staff who are relocating? ? How could staff who are unwilling to relocate be encouraged to do so? ? What do you think influences a company’s choice of location for its branches?
? What are the implications for company organization of having branches in different places?
? Do you think there will be greater international expansion of companies in the future?
Task Card 8
Incentive Scheme for staff
Your company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for the scheme. Discuss, and decide together:
? What benefits an incentive scheme would bring to the company ? What types of incentives could be offered
FOLLOW ON QUESTIONS
? Which incentives do you think are most effective for encouraging people to work hard?
? What disadvantages could there be in incentive scheme? ? Is it essential for companies to reward extra effort?
? How do you think companies can inspire loyalty among employees? ? How do you think the traditional employer/employee relationship might change in the future?
TASK FOR THREE CANDIDATES
Health and Fitness Facilities
Your company is considering a fitness center on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme. Discuss, and decide together:
? What benefits the centre would bring for the company ? Which types of facilities could be included
? How to promote the need for health and fitness to all staff
PART 3补充练习题
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1. Task Card
Sharing an Office
You are temporarily sharing an office with your partner. You have many problems. Discuss with your partner and decide:
? What are the problems you have found when sharing an office? ? How do you suggest can the problems be solved?
2. Task Card
Product presentation
Your company is about to hold a new product presentation. Some potential clients for this new product will be invited. Discuss and decide together: ? What kind of information the potential clients need to know? ? What is the most effective way of informing them about the product during their visits? 3. Task Card
Newspaper Article
You are working for a food company. A local newspaper is sending a journalist to write an article about your company. Discuss the situation together, and decide: ? Which people should the journalist meet? ? What kinds of information should be included in this article.
4. Task Card
Product Presentation
Your company is having a large production presentation meeting. You have been asked to help with the preparation for the presentation. Discuss the situation together, and decide: ? What facilities you will need
? What kinds of information you will provide for the potential customers
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