language learning which can be reinforced in the foreign languages courses sponsored by companies. After training employees can communicate freely with their foreign clients and more contracts will be signed. Second, with employees mastering a variety of foreign languages cross-nation cultures can be introduced to companies and contact with the outside world can be promoted, which will gradually make a company evolve into a multi-national one.
13. How to select a suitable agency to handle a company’s advertising
A: three points should be considered in order to select a suitable agency. First, the selected agency should be familiar with the character of the products which the company wants to advertise so that the best features of the advertised products of the company can be demonstrated by the advertisement. Second, the agency should have profound knowledge in designing producing and publishing advertisement which is not only a kind of art but also an important marketing method. Third, the selected agency should have the strong ability to combine the aesthetic presented by the advertisement with the need of the company to promote products.
14. How to decide whether to float a company on the stock market
A: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director’s duty all kinds of expenses tax and so on.
15. The importance to a company of offering its products on the world-wild
web
A: first offering your products on the internet is in itself a new and very effective means of advertising which you can make use of. People at very corner of the world with the access to the Internet will get to know your products as well as their quality price functions. You won’t have to worry about putting a large sum of money on your advertising because the on-line advertisement is much cheaper
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than TV commercials. Second you can sell your products directly on the internet and you don’t even need to open your sales channels which used to take up too much money and resource of your company. Your products will be purchased through world-wild web and you will get your money through the E-bank which will automatically transfer the money into your account.
16. How to evaluate the effectiveness of company training programs
A: the following procedures can help us to evaluate the effectiveness of our company’s training programs. First we should carry out examinations on our staff who attend the programs and we check the results to see if the goals of our training programs have been achieved. Readjustment will be made accordingly to ensure that our programs are moving towards the correct direction. Second we should hand out questionnaires to find out how our trainees like their training programs. The feed-back will be presented on the board and all the senior staff in charge of programs will discuss the feed-back and make necessary changes. Third we will encourage everyone attending the programs to give us their advice which we can use to improve the effectiveness of our programs.
17. How to decide when it is the right time for a business to expand
A: you should check the current status of your company including the capital you own the technology you apply and the human resource you have. As we all know money is an important factor in business expansion. So make sure that you have enough money for your expansion. Another importance factor is technology and advanced technology can help you in your expansion because it will provide you with decisive driving force and enhance the efficiency of your business. You will also need qualified staff who will shoulder more responsibility and are willing to meet the challenges resulted from your expansion. When you find your business meets the above three criteria go ahead and expand yourself.
18. The importance to a company of sponsoring well-known personalities from
the arts and popular culture
A: In many cases personalities from the arts and popular culture are the idols for the public and they are what we call stars who can have great influence on the public’s opinion because people are keen to know what their idols are wearing using or buying and then try to follow suit. That is to say if you sponsor well-known personalities to promote your products or services you will very much likely to attract more customers and persuade them to buy your products.
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Therefore it is very important for a company to sponsor well-known personalities from arts and popular culture.
19. How to ensure that the best candidate for a post is selected
A: during the selection we should pay attention to the candidates’ quality and attribute. Quality refers to the candidate’s ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidate’s character and value. Those whose value is in the conflict of the company’s ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work.
20. How to analyze and make effective use of information
First we should set up our own data base to restore useful information which is not only the resource but also the asset of our company. Second we should monitor and control the information so that every piece of useful information can be retained for our further analyze and every piece of irrelevant or redundant information can be deleted. Third we should emphasize on the timing of the information we get. We won’t allow the using of any obsolete information so that we can ensure that our information flow runs without any blockage and every piece of information we get is up-to-date.
21. The importance of brand image in ensuring that products or services sell
well
A: the brand image is plays an important role in ensuring that your company’s products or services sell well. First a sound brand image means that the products or services of your company enjoy a high prestige and have high qualities which will drive automatically both current and potential customers to buy your products or services on a regular basis. It therefore helps you to expand your customer base or even open some new markets. In addition companies with sound brand images can attract their customers not only through their high-quality products or services but also through the popularity and fame presented by their brand images. In any case it’s easy for a company with sound brand image to promote and sell its products or services.
22. The importance to a company of keeping up-to-date with internet
development
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A: it is undoubted that the Internet will exert great impact on people’s work and lives. Any company cannot afford to neglect importance of the internet which is changing and will continue to change the way people do their business at an unprecedented speed. The latest internet technology can enable you to get more opportunities to propagandize promote and sell your products or services on the net. With the help of the latest net technology you are more likely to win in the increasingly competitive market of today and tomorrow. Therefore companies should watch closely the latest development of the internet and try to apply it in their daily business.
23. How to ensure that a company consistently maintains quality control
standards
A: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that everyone in the company knows the importance of quality control and should keep their employees in mind that their company needs their devotion to the consistent maintenance of quality control standards.
24. How to make effective use of the media when promoting a new product or
service
A: first you should ensure that the media you are going to use knows the importance of promoting a new product or service for you. Let them know the quality or function of your product or service and demonstrate to them that your product or service is really good and suits the need of the public so that they will spare no efforts to help you promote the product or service. Second think about the suitable type of media you’d like to use. If you are to present to the whole world your new product then use the internet and if you just want to sell your products to the local people you can select the local newspaper or other local media. This way you can control the money you spend on the advertisement and thus make more effective use of the media you choose.
25. The importance of teamwork for the effective management of projects
A: to manage projects involves heavy workload and requires much of the company’s energy and human resource. However by using teamwork we can make
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this complicated work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we won’t worry about the time we will have to waste on the coordinating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.
26. How to develop a responsible attitude among staff to the health and safety
requirements of a company
A: first we should let our staff know the importance of the health and safety requirements which are not only connected closely to the well-being of the company but also the well-being of the staff themselves. Required by law the health and safety requirements play an important role in protecting individuals against any possible harm during the work. Any failure to meet these requirements can lead to the loss of property or even lives. Second we can build an incentive system to reward staff who have responsible attitude and punish those who do not. This way we can relate our staff’s attitudes to their individual interests and then help them or force them to develop the right attitude.
27. The importance of computer skills for the workplace of the future
A: the workplace of the future has the following features: mobile virtual and on-line. All of these features require the application of computer skills at workplace. By using PDA and mobile PC technology we can change the traditional workplace into a brand new one with high mobility. In addition network technology enables us to communicate at any place with the access to the internet which will fundamentally change the concept of workplace. The old workplace will be therefore replaced by the virtual and on-line one which might be your home your car or your cabin where you spend your holiday. It is clear that the computer skills are very important to the workplace of the future.
28. How to ensure that e-mail is used appropriately by staff for internal and
external communications
A: first we should train our staff how to use e-mail to conduct internal and external communications. The training should includes how to build one’s own on-line mailbox to receive and send e-mail how to circulate e-mail and how to update the
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