编号
淮安信息职业技术学院
毕业论文
题 目
江苏苏通报关有限公司运营状况及对策分析 学生姓名 学 号 系 部 专 业 班 级 指导教师
刘君君 67101007 商学院 报关与国际货运
671010 顾建华
二〇一三年六月
摘 要
摘 要
随着我国加入“世贸”,对外开放的不断深入,进出口贸易量大幅增长,贸易便利化已成为全球的呼声,通关成为政府和商界的共同要求和利益所在。这不仅为报关行业创造了巨大的发展空间,也使正在蓬勃发展的报关行业面临前所未有的挑战。
本论文在概括中国报关企业市场环境现状及发展趋势的基础上，分析了中国报关企业的产业竞争力。以江苏苏通报关有限公司为案例，研究了其运营现状及其应如何进行迎接挑战，解决自身问题，以及对问题进行分析和如何改革，从而在经济不断发展的宏观环境里，抓住机遇，应对所有挑战。
关键词：行业竞争 经营状况 对策分析
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Abstract
Abstract
With China's accession to \the deepening of the opening to the outside world, import and export trade volume sharp growth, trade facilitation has become a global voices, customs clearance become the common requirements and interests of the government and business. This not only for customs declaration industry has created a huge space for development, and the customs clearance in the booming industry faces unprecedented challenges.
In this paper summarized China's customs declaration enterprise market environment, on the basis of present situation and development trend, analyzed the China's customs declaration enterprise industry competitiveness. Jiangsu sutong customs declaration co., LTD as a case, studied the operation status and should be how to meet the challenge, solve their own problems, and how to repair and reform of the problem, thus in the macro environment of economic development, seize opportunities, cope with the challenge of all.
Keywords: Industrial Competition,State of Business,Countermeasure Analysis
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目 录
目 录
摘 要 ............................................................................................................................. I ABSTRACT .................................................................................................................. II 第一章 绪论 ................................................................................................................. 1 1.1论文背景 ............................................................................................................... 1 1.2论文框架及内容 ................................................................................................... 1 第二章 我国报关行业的历史沿革和发展现状......................................................... 3 2.1 报关行业在进出口贸易中的地位、作用及特征 ............................................... 3 2.2 我国报关行业的现状 ........................................................................................... 4 第三章 关于江苏苏通报关有限公司的运营状况分析 ............................................ 7 3.1 公司简介 ............................................................................................................... 7 3.2公司运营状况 ....................................................................................................... 7 3.2.1日常经营 ......................................................................................................... 7 3.2.2业务流程 ......................................................................................................... 7 3.2.3业务研发 ......................................................................................................... 9 第四章 江苏苏通报关有限公司面临的问题分析................................................... 11 4.1企业外部环境因素 ............................................................................................. 11 4.1.1报关企业增速过快，导致市场竞争加剧、甚至出现恶性竞争现象 ....... 11 4.1.2报关员记分考核制度自身的不完善性，导致在具体执行上存在不合理情况 ............................................................................................................................ 11 4.2企业内部因素 ..................................................................................................... 11 4.2.1企业管理者素质有待提高,报关员队伍参差不齐 ...................................... 11 4.2.2企业普遍存在问题 ....................................................................................... 12 4.2.3核心竞争力不足,价格竞争居主导 .............................................................. 12 4.2.4挂靠现象严重 ............................................................................................... 12 第五章 江苏苏通报关有限公司出现问题的对策................................................... 13 5.1 企业自身对策 ..................................................................................................... 13 5.1.1经营管理要规范化、国际化和信息化 ....................................................... 13 5.1.2培育核心竞争力，实施服务竞争 ............................................................... 13 5.1.3服务要标准化、个性化和人性化 ............................................................... 13 5.1.4加强内部和外部营销工作 ........................................................................... 14 5.1.5加强内部培训，提高从业人员素质 ........................................................... 15 5.1.6加强自律管理，促进公平竞争 ................................................................... 16 5.2报关员自身职责 ................................................................................................. 16 5.3 海关协同报关协会为报关企业外部环境创造条件 ......................................... 16 第六章 总结与展望 ................................................................................................... 17 致 谢 ........................................................................................................................... 19 参考文献 ....................................................................................................................... 20
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