2014届商务英语专业毕业设计指导手册 - 图文(7)

2019-09-01 19:38

摘要、关键词页样张

湖州职业技术学院毕业设计

【摘要】??????????????????????????????? ???????????????? Abstract: abcdefg…… (空一行)

【关键词】×××,×××,?? Key Words: abcdefg…..

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中文目录页样张

目 录

1、引言 ??????????????????????????? 1 1.1目的 ??????????????????????????? 1.2背景 ??????????????????????????? 1.3经营范围?????????????????????????? 1.4问题陈述 ????????????????????????? 2、调研结果 ????????????????????????? 2.1外部环境分析 ??????????????????????? 2.1.1机遇 ?????????????????????????? 2.1.2威胁 ?????????????????????????? 2.1.3调查结果 ???????????????????????? 2.2内部环境分析 ??????????????????????? 2.2.1优势 ?????????????????????????? 2.2.2劣势 ?????????????????????????? 2.3财务报告 ????????????????????????? 2.3.1费用明细表 ??????????????????????? 2.3.2 效益?????????????????????????? 2.4风险管理 ????????????????????????? 2.4.1风险 ?????????????????????????? 2.4.2风险管理 ???????????????????????? 2.5详细战略,活动和日程安排????????????????? 3、结论 ???????????????????????????

参考文献??????????????????????????? 附录

1.业务分析?????????????????????????? 2.客户分析?????????????????????????? 3.目标客户群????????????????????????? 4.SWOT分析?????????????????????????? 5.行动计划?????????????????????????? 6.费用明细??????????????????????????

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英文目录页样张

Contents

1. Introduction ??????????????????????? 1 1.1purpose ????????????????????????? 1.2background???????????????????????? 1.3scope ?????????????????????????? 1.4problem statement ????????????????????? 2. Findings ????????????????????????? 2.1External environment analysis ???????????????? 2.1.1Opportunities ?????????????????????? 2.1.2Threats????????????????????????? 2.1.3Investigation Results ??????????????????? 2.2Internal Environment Analysis ???????????????? 2.2.1Strength ???????????????????????? 2.2.2Weakness ???????????????????????? 2.3Financial Report ?????????????????????? 2.3.1Cost Breakdown ????????????????????? 2.3.2Benefits ????????????????????????? 2.4Risks Management ????????????????????? 2.4.1 Risks ????????????????????????? 2.4.2Risks Management ???????????????????? 2.5Detailed Strategies, Activities and Schedule ??????????? 3. Conclusion ????????????????????????

References ?????????????????????????

Appendix

1. Analysis of the Business ??????????????????? 2. Customer Profile ?????????????????????? 3. Focus Groups ??????????????????????? 4. SWOT Analysis ?????????????????????? 5. Action Plan ???????????????????????? 6. Cost Breakdown ??????????????????????

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概述页样张

Summary

The purpose of this business proposal is to…

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Guide to Task 1 and Task 2

There are three things that we need to look at to see the present state of the business.

The financial situation

This includes looking at the checking the cash flow of the business, that is how much money comes in each week or month and how much goes out. It also means looking at the situation concerning creditors and debtors – how much money the business owes to suppliers or to the bank, and how much money is owed to the business. All this information should be available to the businessman from the financial records of the business.

The present stock turnover

What goods sell fast and regularly? What things sell slowly but regularly? Are there things in the shop, which you sell only occasionally? If a shopkeeper keeps records like this, they will help decide how often to order more stock and how much to order each time. They will also help in decisions to stop selling things that sit on the shelf for a long time, things which you have paid for but for which you are not getting your money back by selling them.

Customer profiles

What kind of people are your customers? Are they local residents or people who are only passing through your area? Are they professional people or ordinary working people? Students or housewives? Children or adults? Mostly men or mostly women? Knowing what kind of people come to your shop helps you decide what you should sell and a sensible shopkeeper will collect this kind of information.

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