目 录
摘 要 ............................................................................................................................. I Abstract ........................................................................................................................ II 目 录 .......................................................................................................................... III
前 言 ............................................................................................................................. 2
第1章B2C电子商务概述 .......................................................................................... 3
1.1电子商务概述········································································································· 3
1.1.1电子商务的概念........................................................................................... 3
1.1.2电子商务的产生和发展............................................................................... 4
1.1.3电子商务的发展阶段................................................................................... 5
1.2 B2C电子商务概述 ································································································ 6
1.2.1 B2C电子商务的定义和类型 ...................................................................... 6
1.2.2我国B2C电子商务的规模及发展趋势 ..................................................... 7
第2章 我国B2C企业物流发展现状、问题及动向 .............................................. 10
2.1我国B2C企业物流发展现状 ············································································· 10
2.2我国B2C企业所面临的物流问题 ····································································· 11
2.3近期B2C领军企业物流发展动向 ····································································· 14
第3章B2C企业物流业务流程分析 ........................................................................ 16
3.1 B2C企业物流模式分析 ······················································································ 16
3.1.1自建物流模式............................................................................................. 16
3.1.2共同物流配送模式..................................................................................... 16
3.1.3网站与传统商业结合的连锁经营模式..................................................... 18