浙江水利水电专科学校毕业论文 新理想教育公司杭州高复市场发展探讨
结束语
近些年来，知识经济的持续增长和人们对教育理念的推崇，以及就业的严峻趋势，社会对受教育程度越来重视，从而给高复市场带来了无限商机。
而在这种竞争环境下，新理想教育公司在日益激烈的市场中怎样才能获得竞争优势，怎样才能制定有效的营销策略，是当今新理想教育公司需要迫切研究但又缺乏研究的重要课题。通过在新理想教育公司的工作，对杭州高复行业存在的问题与面临的挑战有着深切的感受，用营销管理的思想与方法探询解决问题、寻求发展的思路。本篇论文作为研究成果，通过对杭州高复市场分析，概括出杭州高复行业目标消费群体，这对参与这个行业竞争的新理想教育公司来说，有利于指导公司正确开展各种营销活动，特别是制定公司的营销对策具有重要的意义。而该论文中，主要针对新理想教育公司存在的问题，提出了4点相应的营销策略：走差异化发展道路，稳固市场地位；完善营销渠道，提高潜在生源的数量和质量；整合营销传播，建立品牌形象；加强员工管理，完善培训机制。从实施差异化策略，到建立多样性营销渠道，到加强整合营销，都应以消费者为中心，以满足消费者需求为宗旨，以目标市场为基础，提高实新理想教育公司自身的营销水平。
通过新的高复教育营销策略的实施，在竞争中获得优势，从而达到稳定或扩大产品市场占有率，赢得良好的经济效益，使新理想教育公司得到可持续发展。
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浙江水利水电专科学校毕业论文 新理想教育公司杭州高复市场发展探讨
英文提要
Marketing is the key link in business’ survival and development. In order to survive and develop in the intense and harsh market competition, the Ago Fu schools must satisfy students’ needs much better than their components. It is very important to establish a correct marketing strategy through a clear vein in order to guarantee business’ consecutive development. What this thesis wants to solve is to establish marketing strategy correctly feasible for the consecutive development of the new ideal education company, which is also the examination of the author’s study.
In recent years ，education system in China is still taking the college entrance examination as baton, therefore to develop Gao Fu market will be a long-term plan. How to seize the opportunity is a problem worthy of careful study in Gao Fu education industry.
However, the Gao Fu schools went through a circuitous way in 2009. The new college entrance examination system has in particular become the major issue, which influences the development of the Gao Fu. The reason is various, but to the new ideal education company is the opportunity and challenge coexisting, along with the unceasing changes of market environment, the time which Gao Fu school market mixes the cards truly already arrives, the trend that the powerhouse is stronger. To strengthen the competitive power of company unceasingly, and further
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浙江水利水电专科学校毕业论文 新理想教育公司杭州高复市场发展探讨
enhance the market share, is Gao Fu school development target. Only then the Gao Fu school takes truly consumer's benefit as the starting point, guides the customer to science expense, establish marketing strategy, it can become in the market competition true powerhouse. This thesis will explore the marketing strategy in the new ideal education company developing process.
The basic thought of the thesis about studying the marketing strategies of Hangzhou the Gao Fu education industry is as follows: First of all, this thesis takes the induction and the elaboration to the review high education industry s’ development process and the present situation in Hangzhou. At present, the competition of Gao Fu market is extremely intense. However, the school of normative management, the guaranteed teachers, the increased education quality and the high reputation will be the new benchmark. Through the analysis of target consumer group, it is better for us to choose the market.
Secondly, the thesis takes the Hangzhou new ideal education company as an example, carries on the analysis of the system to its marketing strategy formulation. First of all, the thesis describes the company’s background and analyze advantageous of the company.
At the same time, the company also exists some problems. For instance: the new ideal education company enters into the market late, leading to the high stress of competitiveness and so on.
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浙江水利水电专科学校毕业论文 新理想教育公司杭州高复市场发展探讨
Relative to the problem, we had better take effective measures and draw up the marketing strategies. Firstly, the thesis makes an analysis and research on the goal market of the new ideal education company and establishment of the company’ market localization with the marketing theory and the method. And according to the analysis of the obtained conclusion, the new ideal education company can formulate its marketing strategy which is suitable for the profession situation and the development tendency. Hench, we had better think ideas to solve the problem. In this paper, I look forward to several suggestions: such as applying to integrated marketing and building the good brand image.
Meanwhile, it is clear form the market investigation and study data. the new ideal education company marketing strategy have the practical significance to the education development, and provide the theory basis on how to establish the marketing strategy when our Gao Fu is under the intense condition of Hangzhou market competition day by day. The adoption of the marketing strategy, the final realization of the company economic interest and the unification of consumer’s demand.
In this competitive environment, new ideals in education company in an increasingly competitive market how can gain competitive advantage, how to develop effective marketing strategies, the new ideal education company should analysis and study.
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浙江水利水电专科学校毕业论文 新理想教育公司杭州高复市场发展探讨
参考文献
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