?
问题 1
得 2 分，满分 2 分
第一章
The only difference between the
definitions of domestic marketing and
international marketing is that marketing activities:
答案 所选答案：
1.
take place in more than one country.
正确答案：
1.
take place in more than one country.
?
问题 2
得 10 分，满分 10 分
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List
the four steps that make up the framework for such
an analysis.
答案
所选1.Define the business problem or goal in home-country cultural 答案： traits,habits,or norms. 2.Define the business problem or goal in
foreign-country cultural traits,habits,or norms through consultation
with natives of the target country. Make no value judgments. 3.Isolate the SRC influence in the problem and examine it carefully to see how it complicates the problem. 4.Redefine the problem without the SRC
influence and solve for the optimum business goal situation. 正确[无] 答案：
?
问题 3
得 0 分，满分 2 分
____________ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic
uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.
答案 所选答案：
2.
Standardization
正确答案：
3.
Adaptation
?
问题 4
得 2 分，满分 2 分
John refuses to buy Japanese products because he sees them as a way of selling out to nation known for its aggressive behavior. John is using a
self-reference criterion to make his decision.
答案
所选答案： 对 正确答案： 对
?
问题 5
得 2 分，满分 2 分
Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important
difference between the international marketer's task and that of the domestic marketer?
答案 所选答案：
3.
The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
正确答案：
3.
The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
?
问题 6
得 2 分，满分 2 分
To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that
emphasizes the need for ethnocentrism.
答案
所选答案： 错 正确答案： 错
2015年6月18日星期四下午12时50分30秒 CST
第二章-第四章
?
问题 1
得 2 分，满分 2 分
Underlying the cultural diversity that exists among countries are fundamental differences in cultural values.
答案
所选答案： 对 正确答案： 对
?
问题 2
得 2 分，满分 2 分
If we were to describe a culture as being dynamic, we would recognize that this culture was resistant to
change.
答案
所选答案： 错 正确答案： 错
?
问题 3
得 2 分，满分 2 分
The Japanese transition into a more modern and stable securities market has been a smooth one.
答案
所选答案： 错
正确答案： 错
?
问题 4
得 2 分，满分 2 分
The International Monetary Fund (IMF) was created to serve as a watchdog over most international financial transactions between nations.
答案
所选答案： 错 正确答案： 错
?
问题 5
得 2 分，满分 2 分
If a person has cultural sensitivity then the person is attuned to（使协调） the nuances of culture so that a new culture can be viewed objectively, evaluated,
and appreciated.
答案
所选答案： 对 正确答案： 对
?
问题 6
得 2 分，满分 2 分
The World Bank provides all of the following to reduce poverty and improve standards of living EXCEPT:
答案
所选答案：
starter governments for a period of five years.
正确答案：
starter governments for a period of five years.
?
问题 7
得 2 分，满分 2 分
All of the following are considered to part of the origins of culture EXCEPT:
答案
所选答案：
mathematical models 正确答案：
mathematical models