Jingoism
Nationalism
Mercantilism Polarism
2 分 问题 19
Which of the following forms of business decision-making characterizes most Asian countries? 答案
independent
contractual dual
consensus
dictatorial
2 分 问题 20
Multicultural research involves dealing with countries that have different languages, economies, social structures, behavior, and attitude patterns. 答案
错
2 分 问题 21
Culture, profoundly affects management style. 答案
错 2 分 问题 22
对 对
With respect to the international planning process, the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market. 答案
错
2 分 问题 23
One of the questions used to ensure validity of secondary data in the international market is \what purposes were the data collected?\答案
错
2 分 问题 24
Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity. This new firm will be allowed to conduct business and actively compete in the European Union's various markets. A good description of the new company would be a \venture.\答案
错
2 分 问题 25
Which of the following would most likely be characterized as being an imperative business custom? 答案
establishing friendships
speaking the language
understanding the native religions
drinking the local drinks
having a knowledge of trading law
2 分
对 对 对
问题 26
Management style includes business culture, management values, and business methods and behavior. 答案
错
2 分 问题 27
Since France is higher on the Hofstede Power Distance Index (PDI), business executives would find the American business managers' casual attitude toward business affairs to be crude and unsophisticated. 答案
错
2 分 问题 28
All of the following are decisions that the foreign marketer must make when entering a foreign market EXCEPT: 答案
allocating effort and resources among countries.
in which markets should business be conducted.
what should be the level of resource commitment.
should the organization have a mission statement or not.
what products to develop.
2 分 问题 29
Many American companies are increasingly adopting a __________ whereas companies in other countries have been slow to change from the more traditional __________. 答案
product orientation, marketing orientation
strategic approach, short-term approach 对 对
promotion orientation, sales orientation
marketing orientation, product orientation
high tech orientation, conventional methods
2 分 问题 30
In a high context implicit communication environment who says something, how it is said, and when it is said is very important. Which of the following countries would we find to be \context implicit\答案
Switzerland
Saudi Arabia France
United States Germany
2 分 问题 31
At the top of the list of political issues concerning foreign businesses is the: 答案
ruling party of a country.
the political history of a country.
the voting process of a country.
the court system of a country.
the stability or instability of prevailing government policies.
2 分 问题 32
The big question in global marketing management today is \
答案
错
对
2 分 问题 33
___________ is a key concept in international marketing because it is required on small matters as well as large ones. 答案
Profit perception
Adaptation
Standardization
Correlation
Individualization
2 分 问题 34
Quantitative research provides the marketer with responses that can be presented with precise estimation. 答案
错
2 分 问题 35
All of the following are considered to be economic risks that can be faced by international companies EXCEPT: 答案
exchange controls.
local-content laws.
import restrictions.
tax controls. 对