financial benefits.
economies of scale.
international travel benefits.
access to the toughest customers.
2 分 问题 3
Juliet is concerned with the potential for political harassment when her company enters a new international market. To reduce the risk of political harassment she will consider using _______________ to enter the market. 答案
importing
sole-proprietorships
multinational corporations
joint ventures
all of the above are equal with respect to political harassment
2 分 问题 4
Ramon Garcia is excited about his first visit to the United States. As a representative of a Mexican vegetable producer, Ramon knows that he will have to forget \\Garcia need to understand and follow if he is to be successful during his stay in America? 答案
P-time--polychronic time
B-time--bimodal time
D-time--dual time
M-time-monochronic time.
S-time-sequence time.
2 分 问题 5
M-time (monochromic time) is more dominate in high-context cultures. 答案
错
2 分 问题 6
The key to adaptation is to try not to be American and to teach your international business colleagues about U.S. management methods. 答案
错
2 分 问题 7
The most universal survey research problem in foreign countries is the: 答案
timing problem.
religious barrier.
social barrier.
social barrier.
language barrier.
2 分 问题 8
In international commercial disputes, jurisdiction is generally determined in any of the following ways EXCEPT: 答案
on the basis of the money involved in a contract (who gains the most).
on the basis of jurisdiction clauses included in contracts. 对 对
on the basis of where a contract was entered into.
on the basis of where the provisions of the contract were performed.
on the basis of legal documents that define the business transaction.
2 分 问题 9
The marketing research process should begin with questionnaire construction that matches the abilities of the marketplace to answer the questionnaire. 答案
错
2 分 问题 10
To be a success in the marketplace today, the best companies will focus on country as the primary segmentation variable. 答案
错
2 分 问题 11
To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents: 1) high degree of cultural understanding, 2) talent for adapting research methods, and 3) a skeptical attitude in handling transparent data. 答案
错
2 分 问题 12
Which of the following is the simplest and cheapest method to enter a foreign market? 答案
the Internet
exporting 对 对 对
importing
licensing
franchising
2 分 问题 13
A good illustration of a product class that is likely to be politically sensitive is one that has an impact on exchange rates. 答案
错
2 分 问题 14
Research can be divided into different types based on information needs. All of the areas below fit these different types EXCEPT: 答案
general information about the country, area, and/or market.
information necessary to forecast future marketing requirements by anticipating social, economic, consumer, and industry need trends within specific markets or countries.
specific market information used to make product, promotion, distribution, and price decisions.
specific information necessary to attract investors from foreign countries or markets.
specific market information used to develop marketing plans.
2 分 问题 15
Which of the following would not be considered to be a step in the traditional marketing research process? 答案
对
Define the research problem and establish research objectives.
Analyze, interpret, and summarize the results.
Determine the sources of information to fulfill the research objectives.
Consider the costs and benefits of the research effort.
Pair the research results with all other recent research efforts to determine validity.
2 分 问题 16
The United States would be correctly labeled as relationship-oriented culture because it is high-context, respects collectivism, and follows polychronic time. 答案
错
2 分 问题 17
When a government seizes an investment of a foreign investor but some reimbursement for the assets is made, the government is following a process called: 答案
confiscation.
expropriation.
domestication.
exchange controls.
local-content laws.
2 分 问题 18
The phrase \答案
Socialism 对