?
问题 8
得 0 分，满分 2 分
An illustration of cultural congruence would be the fact that Apple Computer prints all instructions for setting up their computer products in English and
the native language of the country where the product is to be sold.
答案
所选答案： 对 正确答案： 错
?
问题 9
得 2 分，满分 2 分
____________ is the study of the earth's surface, climate, continents, countries, peoples, industries, and resources. 答案
所选答案：
Geography 正确答案：
Geography
?
问题 10
得 2 分，满分 2 分
Brian is attempting to forecast political instability and help management identify and evaluate political events and their potential influence on current
and future international business decisions. Brian is engaged in:
答案
所选答案：
political risk assessment.
正确答案：
political risk assessment.
?
问题 11
得 2 分，满分 2 分
How people think and view the world is important to any cultural study of the international environment. According to a book written by Richard Nisbett,
TheGeographyof Thought, Asians tend to:
答案 所选答案：
see the whole picture and can report details about background and foreground.
see the whole picture and can report details about background and foreground.
?
正确答案：
问题 12
得 2 分，满分 2 分
According to Dutch management professor Geert Hofstede, culture is seen as: 答案
所选答案：
\ 正确答案：
\
?
问题 13
得 2 分，满分 2 分
A good illustration of cultural borrowing is the fact
that salsa（沙司,辛香番茄酱(通常吃墨西哥或西班牙食物时用)） is now the number one condiment used by Americans with their meals.
答案
所选答案： 对 正确答案： 对
?
问题 14
得 2 分，满分 2 分
Which of the following countries scores highest on the Individualism/Collectivism Index meaning that this country values and rewards individual initiative more that the others cited?
答案
所选答案：
United States
正确答案：
United States
?
问题 15
得 2 分，满分 2 分
The GATT (General Agreement on Tariffs and Trade) was set up as a successor to the WTO (World Trade Organization).
答案
所选答案： 错 正确答案： 错
?
问题 16
得 2 分，满分 2 分
Rituals let people know: 答案
所选答案：
what to expect. 正确答案：
what to expect.
?
问题 17
得 2 分，满分 2 分
Marketers have two options when introducing an innovation to a culture. First, they can cause
change. What is the other option?
答案
所选答案：
They can wait.
正确答案：
They can wait.
?
问题 18
得 2 分，满分 2 分
As Mike Jones has grown up he has learned a great about his culture from his schools, church, mass media, and family. This learning is called: 答案
所选答案：
socialization
正确答案：
socialization
?
问题 19
得 2 分，满分 2 分
Good illustrations of elements of culture would be one's family, religion, schools, media, government, and even corporations. 答案
所选答案： 错 正确答案： 错
2015年6月18日星期四下午12时53分47秒 CST
第五章-第九章
问题 1
Given the greater uncertainty and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following most accurately describes these two methods? 答案
purchaser behavior and supplier behavior
expert opinion and analogy
modeling and morphing
linear progression and linear regression
plotting and profiling
2 分 问题 2
All of the following are benefits of global marketing EXCEPT: 答案
transfer of experience and know-how.