4. loyalty
5. variety
2 分
问题 5
1.
The foundation of the Japanese distribution system is the:
答案
1. middleman.
2. wholesaler.
3. manufacturer.
4. intermediary.
5. small retailer.
2 分
问题 6
1.
The __________ are becoming major domestic middlemen for international markets by providing an attractive entry point to international markets for U.S. suppliers with minimum experience.
答案
1. Export Management Companies
2. Manufacturers' Retail Stores
3. Complementary Marketers
4. Trading Companies
5. Global Retailers
2 分
问题 7
1.
Henriette's company lacks sufficient funds to fully develop international distribution channels. Which of the following channel strategy Cs will her company need to consider?
答案
1. capital
2. control 3. cost
4. continuity
5. coverage
2 分
第十二章
问题 1
1.
Integrated marketing communications primary function is to link electronic and print advertising under one function.
答案
对
错
2 分
问题 2
1.
One of the reasons that a marketing communication may fail is that the message received by the intended audience is not understood because of cultural interpretations.
答案
对
错
2 分
问题 3
1.
Sales promotions are short-term efforts directed to the consumer or retailer to achieve such objectives as consumer-product trial or immediate purchase.
答案
对
错
2 分
问题 4
1.
According to information presented in the text, \almost uniformly dreadful mostly because people don't understand language and culture.\
答案
对
错
2 分
问题 5
1.
Of all the elements of the marketing mix, decisions involving advertising are those most often affected by cultural differences among country markets.
答案
对
错
2 分
问题 6
1.
Factors that impact international advertising in almost every market are media availability, cost, coverage, and appropriateness of the media.
答案
对
错
第十四章：
问题 1
1.
The added costs incurred as a result of exporting products from one country to another are called:
答案
1. price deflation.
2. pricing mechanisms.
3. price escalation.
4. price gouging.
5. price translation.
2 分
问题 2
1.
In ____________ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.
答案
1. demand-based
2. supply-based
3. fixed-cost
4. variable-cost
5. full-cost
2 分
问题 3
1.
If a company has as its objective to stimulate market growth and capture market share by deliberately offering products at low prices, it will most likely use a pricing strategy called:
答案
1. escalator pricing.
2. skimming pricing.
3. prestige pricing.
4. oligopolistic pricing.
5. penetration pricing.
2 分
问题 4
1.
If a company has as its objective to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called:
答案
1. everyday low pricing.
2. penetration pricing.
3. oligopolistic pricing.
4. skimming pricing.
5. value-based pricing.
2 分
问题 5
1.
______________ imports develop when importers buy products from distributors in one country and sell them in another country to distributors who are not part of the manufacturer's regular distribution system.
答案
1. Circular
2. Direct
3. Parallel 4. Black-listed
5. Co-mingled
6
1.
Another term for parallel importing is: 答案
1. government piracy.
2. the black market.
3. manufacturer black-listing.
4. forwarded market.
5. gray-market goods 2 分
问题