基于微信关注的客户服务系统设计与实现
基于微信关注的客户服务系统设计与实现
摘要
微信，作为一款跨平台即时聊天工具，在短短几年的时间内凝聚了大批用户群体。现如今，微信俨然已经成人们的生活方式，因此，基于微信的应用如雨后春笋般飞速而生。开发者或商家可以在微信公众平台上申请应用账号即微信公众号，该帐号与QQ账号是相通的，通过公众号，商家可在微信平台上实现和特定群体的文字、图片、语音、视频的全方位沟通、互动 ，形成一种主流的线上线下微信互动营销方式。与传统app相比，在客户层面，基于微信关注的应用方便很多，用户不必下载安装，只需关注即可方便使用各项功能。在商家公司层面，基于微信关注的应用开发维护成本降低很多，安全性高，而且营销推广与传统方式相比成本更低，更加便捷，商家公司可定期给用户推送相关信息，还可与顾客进行互动，大大提高了用户粘度。
本文描述的基于微信关注的客户服务系统在用户层面分为两类，客户和系统管理员。其中在客户层面实现了客户浏览信息，在线下单，样品抢先预定，互动反馈，随时随地查看订单信息等功能。客户关注公众平台账号后首次进入应用时可选择与微信账号进行绑定，而后每次进入应用后不用再次登录，即可使用相关功能。对于客户，分为从未购买过产品和已经购买过产品两种，已经购买过产品的用户可享有预定样品的权限，以后每次有新品发布时，该类客户即可抢先预定。而从未购买过产品的用户则没有该权限。在管理员层面，管理员即使用本系统的商家公司可以随时随地查看运营情况，商品管理，信息发布，数据统计，处理订单等，还可以实现角色分离，所谓角色分离就是将系统管理员按不同的权限分为不同的角色。超级管理员、仓库、销售、运营等不同角色各司其职，互不干扰，使效率成倍提高。
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基于微信关注的客户服务系统设计与实现
关键词：微信，微信公众平台，微信应用，APP
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基于微信关注的客户服务系统设计与实现
DESIGN AND IMPLEMENTION OF A WECHAT BASED
CUSTOMER SERVICE SYSTEM
ABSTRACT
WeChat, as a cross-platform and instant-messaging tool, gathering a large number of users in the last few couple of years. Nowadays, WeChat has already been part of people’s lives and thus applications that based on WeChat have been developed out amazing quickly. WeChat Official Accounts are accounts that developers or companies apply for in WeChat Public Platform, that is, connected to QQ accounts, enterprises can implement communication through texts, images, voices and videos with specific users. This brings a mainstream interactive marketing approach either by online or offline. Compared to traditional App, WeChat basedapplications are way more convenient if we look at this from the view of customers; that is, for users, there’s no need to download and install such that they only need to subscribe and then they could conveniently enjoy every feature. From the view of developers, the cost of development, maintenance will be reduced a lot, the security is higher and compared to traditional marketing, this WeChat based approach is more convenient and reduces a lot of cost; developers and companies could push information to users and interact with them regularly, which greatly improves connection between companies and customers .
This paper describes a WeChat based customer service system, which implements information-browsing, ordering online, pre-ordering samples, getting feedback from interactions; and also, we implement role separation, super-administrator, storehouse, selling and operations, which totally runs separately
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基于微信关注的客户服务系统设计与实现
such that they won’t interfere with each other and the efficiency will be improved a lot.
Key words: WeChat, WeChat Public Platform, WeChat Applications, APP
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基于微信关注的客户服务系统设计与实现
目 录
摘要................................................................ I ABSTRACT.......................................................... III 1 前言............................................................. 1
1.1 课题研究背景 ................................................ 1 1.2课题研究现状................................................. 1
1.2.1 订阅号................................................. 1 1.2.2 服务号................................................. 2 1.2.3 企业号................................................. 2 1.3课题研究目的................................................. 2 1.4课题研究内容................................................. 2 1.5本章小结..................................................... 3 2 相关技术介绍..................................................... 4
2.1 开发工具简介 ................................................ 4
2.1.1 网页开发工具........................................... 4 2.1.2 系统开发工具........................................... 4 2.1.3数据库及其工具 ......................................... 4 2.1.4建模工具 ............................................... 4 2.2 关键技术介绍 ................................................ 5
2.2.1 PHP.................................................... 5 2.2.2 Jquery................................................. 5 2.2.3 JavaScript............................................. 5 2.2.4 ThinkPHP架构 .......................................... 6 2.2.5 bootstrap架构 ......................................... 6 2.2.6 MVC设计模式 ........................................... 6 2.3 软件/硬件要求 ............................................... 6
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