B) Do you want to apply your research skills to keep a successful business at the cutting edge of world technology? C) Do you want to build your career with a major international company headquartered in Australia?
If your answers to these questions are \to talk to you.
Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel Officer.
(5).巧用祈使句。广告英语属于\鼓动性语言\(loaded language).使句本身含有请求、号召人们做某事的意思,能有效地迎合消费者心理,实现广告的目的,因此,祈使句在广告中被巧妙及时的大量采用。如:
1.Ask any one who owns one. （汽车广告语） 询问一下有这种车的人吧。
2.Lay down your arms.（桌子广告语） 放下您的胳膊吧。 3.Please do not leave it too late. 事不宜迟。 4.Do your teeth a favour. Crest （佳洁士牙膏广告）。 5.Go ahead, you can rely on us. (保险与投资公司广告) 6.Get the feeling!(运动画报广告)
7.Come to where the flavor is.(万宝路香烟广告) 8.Say yes to life, no to drugs. (禁毒广告)
（6）.比较级在广告中用得非常多，这是由于英语广告中有大量的形
容词和副词做修饰语的缘故。
例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space.
例2 These days succeeding in business means getting more competitive and making tougher decisions.
例3 The new Minolta Riva Zoom 105EX is the most compact camera in a very prestigious class.
例4 In short, the stronger your character, the brighter your future.
(7)直接引语 在英语广告中直接引语出现得很多，原因：一是直接引语使得广告显得形式活泼、新颖；二是采用直接引语从心理学的角度看可以增强说服力。
例1 \It's like we're all in the same office. The office just happens to be spread across 7,000 miles of ocean,\MIS Director, Construction.
这是IBM公司的一则广告的开头语，通过该公司经理的话，使广告显得生动具体。
例2 \Through the NVQ initiative we have discovered talents and
competencies we would never otherwise have known about.\Says Ian McDermot of Philips Components in Blackburn. 这是用人单位对NVQ职业培训机构的赞扬。
例3 \I was afraid to drive in the snow. Not great when you live in Alaska.\Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided to give it a try. \one for me. You sit up so high, like you have so much control.\With four-wheel drive and 1.6 liter, 16-value engine, it's understandable. And her snow-o-phobia? \Sidekick just goes right through it, I never knew what I was missing.\Apparently, husband John knew exactly what he was missing. \drive my Sidekick from the moment I got it, but I just said, 'no way'.\should have seen the neighbor's faces when he drove up in his Sidekick,\Carol reports. Who knew that after raising two kids, John and Carol would have twins?
(8). 妙用分离句(Disjunctive Clause).通过分号、句号、连接号、破折号等将句子成分联成更短的结构,它使得广告英语朗朗上口,信息突出,从而大大加强了广告的宣传效果。如:
Finally. The convenience of Silver Stone combined with glass! It's a cook's dream come true. (灶具广告)
...An automatic applicator gently smooths on soft cream or high-shine color for a smooth silky finish that lasts. And lasts. (涂药器广告)
（9）.善用感叹句。感叹句的使用,旨在便于理解,加深记忆,引起强烈的感叹和惊喜的效果。如:
Domestos kill all known germs—dead!(Domestos厕所消毒杀菌剂广告)
Domestos杀死所有细菌——必死无疑! My goodness! My Guiness! (Guiness啤酒广告)
我的天哪!Guiness啤酒!
（10）. 活用条件句。目的是把条件视为事实,加以主观设想和劝说,语气婉转,以增加宣传和劝说的力量。如：
If you suffer from indigestion, there is something you want to know. (营养食品广告)
Without vitamins, life itself would be impossible. (药品广告)
四、广告英语的修辞特色(rhetoric characteristics)
用兵打仗要想出奇制胜需讲究兵法;同样,广告语言要独具一格也需讲究修辞法。要想在如林的广告中独树一帜,引人注目,增强语言的艺术性和感染力,离不开修辞手段淋漓尽致的发挥。这一点与语用学、修辞学范畴里的注意价值(value of attention)和新奇价(value of surprise),即利用文字巧合别出心裁,吸引读者不谋而合。如要在
社会效果上有强烈的说服力和吸引力,须具备推销能力(selling power)、注意价值(attention value)和记忆价值(memory value)。广告英语的修辞是基于词、句功能上的一种表达技巧,修辞手段的使用往往决定着广告的创意与效果。广告英语的修辞特点主要有如下几种。（比喻、拟人、对偶、排比、对比、押韵、夸张、重复、双关、设问、感叹、祈使）
1.比喻(figure of speech)。
比喻是指把事物的相同、相似之处进行比较．把事物生动形象地展现给人们。它包括明喻和暗喻。明喻是把具有某种共同特征的两种不同事物加以对比．用另一事物作要说明的事物。暗喻用来表示两种不同事物之间的相似关。比喻可以使语言精炼、形象、生动．可以增加语言的具体性．实感性和鲜明性，增强读者的形象思维.使广告内容形象生动．易为读者接受。如： 明喻（simile）
1_Light as a breeze．soft as a cloud(明喻)(服装广告) 广告词中有两个明喻as a breeze和as a cloud。把衣服的质 感和舒适感形象地体现出来．从而激起7消费者的购买欲望。 2．Kodak is Olympic color(Koda color Film)柯达就是奥 林匹克的色彩。(柯达彩色胶卷)这是柯达为1 988年奥运会所 拍的广告。运动场上角逐激烈．瞬息万变．力与美的精彩刹那．不 易捕捉．可是柯达不仅能捕捉精确．而且色彩传真无比，令人信服。 3.Breakfast without orange juice is like a day without sunshine.