兖州煤业股份有限公司煤炭营销策略研究(3)

2021-01-20 23:28

市场运营;战略

ABSTRACT

Thisessayistalkingfr。mthestandpointofthecoalenterpriseutilizingthegeneral

marketingtheodes,analyzingthespecializationofmarketingmethodsofcoalindustryandmakingathoroughmarketingmixforthecoalenterprises.Itisdividedintofourchapters:

Chapterone:Startingfromthedevelopmentofthecoalmarketanditseffectonthe

operationofcoalenterprises.Thethesisanalyzesthecoalenterprisesandtheproductcharacteristics,especiallyindicatingthenecessityandsignificanceofdevelopingamarketstrategyforthecoalenterpdses.

Chaptertwogivesabriefintroductionfortheconceptandideaofmarketing,

emphasizingontheanalysisonthespecializationofmarketingofcoalenterpdses.

Chapterthreeadoptaalargeamountofdata,toanalyzethemarketingenvironment

frommacro.microandinternalaspects.Moreover,italsouses.HeSWOTanalysismethod.throughcasestudy,crosschar【andtrianglematdxdiagram,vividly

descdbingtheoppodunity/threats.thestrong/weakpointsfacingthecoalindustry.Itprovidesgoodsuggestionsforcoalenterprisestoseekmarketopportunitiesandavoidenvironmentthreats,

Chapterfouristhecoreofthethesis.Theanotherprobesintothemarketsegmentation。targetmarketselectionandmarketpositioning.Itputsemphasisonthemarketingmixofthecoalenterprises。that'stosay,whileenhancingtheproductqualitytheenterprisesshouldcontinuouslyimprovingtheproductstrategyforcustomerservices.thepricingstrategybasedonproductquality,theplacestrategygivingpdoritytodirectsalesratherthanindirectsalesandthepromotionstrategythroughpersonalselling.

Scientificandpropermarketingmixstrategyisthekeyforthecoalenterpdsesto

meetcustomerssatisfactionandachievetheirgoals.

Name.-Hong—Dawei

Directedby:Xu-Dazhen

KEYl『VORDS:

coalenterprises,marketingenvironment.targetmarket,marketingmixstrategy


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