慢三秒快递公司营销推广策划书
慢三秒快递公司
企 业 推 广 策 划 书
XXXX大学xx院广告学x班xxx广告工作室
2013年5月
慢三秒快递公司营销推广策划书
目 录
一.公司情况········································ 1
（一）公司简介·······································1 （二）企业文化·······································1 （三）公司组织结构···································2
（四）公司网点分布···································2
（五）增值服务·······································3 （六）公司收费标准···································4
二．市场分析········································5
（一）慢三秒的发展前景·······························5 （二）营销环境分析···································5 （三）慢三秒快递公司SWOT分析························6 （四）广告分析·······································7 （五）消费者分析·····································8
三．营销目标及策略································8
（一）营销目标·······································8 （二）营销策略·······································8
四．活动及执行····································9
（一）活动时间·······································9 （二）活动地点·······································9 （三）活动主题·······································9
慢三秒快递公司营销推广策划书
（四）组织单位 ·······································9 （五）参加人员·······································9 （六）活动流程·······································9 （七）活动规则·······································9 （八）奖励规定：计量印戳个数·························9 （九）活动项目——选拔赛·····························10 （十）挑战决赛——密室逃脱···························13
五．人才培训·····································14 六．广告策略及媒介计划···························15
（一）广告策略······································15
1. 广告目标·············································15 2. 品牌定位·············································15 3. 目标受众·············································15 4. 广告地区·············································15 5. 广告投放媒体类型·····································15 6. 广告表现············································15 （1）马文化的应用·······································15 （2）特工形象的应用·····································16 （3）镖局形象的应用·····································16
（二）媒介策略·········································17
1.媒介选择··············································17 2.媒介排期··············································18
慢三秒快递公司营销推广策划书
（1）前期广告投放········································18 （2）活动宣传媒介投放····································18
七．经费预算···········································19
1.公司前期组建投入费····································19 2.媒介费用··············································19 3.活动道具及奖品········································20 4.总费用················································21 附件1：调查方案·········································22 附件2：行业内部调查问卷·································23 附件:3：行业内部调查报告································24 附件4：关于快递行业问卷调查·····························25 附件5：快递行业市场调研报告·····························30 附件6：慢三秒快递公司文案·······························38 附件7：会议记录········································39 附件8：易耗品购买细则··································41 附件9：办公物品购买细则·································42 附件10：平面设计展示··································43
慢三秒快递公司营销推广策划书
一．公司情况
（一）公司简介
慢三秒快递服务有限公司创建于2013年8月1日，总部设在成都，是一家主要经营国内、国际快递及相关业务的综合服务性企业。 公司名称 慢三秒快递服务有限公司 外文名称 Slow Express 注册资金 5万元 总部地点 四川成都 公司地址 高新区理想中心紫荆大厦
董事长 李继祥 Three-seconds 经营范围 国内国际快递及相关业务 公司性质 民营 成立时间 2013年8月1日 联系电话 028—8473598 （二）企业文化
企业文化是企业活力的源泉，未来企业之间的竞争将是企业文化的竞争，企业文化是企业核心竞争力之一。一个企业要想得以成长壮大，可持续发展。就必须有一个良好的企业文化氛围做烘托。本公司的企业文化主要从以下几个方面来表现的：
服务宗旨：客户需求、慢三秒使命 经营理念：宝贝放心、生活舒心
企业方针：以人为本、创优质服务；安全放心、树慢三秒品牌
企业目标：树立行业典范 打造品质生活 企业精神：勇于面对挑战，圆满完成使命 员工口号：保护所托，精准送达 宣传口号：我们的准备，您的惊喜
企业主题：安全、服务、品质--是慢三秒永恒的主题
安全：保证货物百分百无损坏、无丢件。 服务：提供全方位、贴心的服务。 品质：宝贝放心、生活舒心。
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