浙江万里学院现代物流学院毕业论文
题 目
宁波太平鸟集团有限公司 电子商务物流发展对策研究
学生姓名 学生学号 专业班级 指导老师 系 别
叶云萍 2009011599 物流管理，2009级6班
李肖钢 物流系
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本人郑重声明所提交的毕业论文（设计）是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文（设计）中不涉及任何知识产权纠纷。否则，本人将承担一切责任。
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浙江万里学院现代物流学院 宁波太平鸟集团有限公司电子商务物流发展对策研究
摘 要
随着我国电子商务基础环境的日益成熟，服装网络购物在近几年得到了相当的发展。根据2012网上购物消费者调查报告指出：服装网购人数占网购总人数的78.6%，服装网购金额占网购总金额的30.4%。而且电子商务过程中的实物转移交送环节也愈发显得重要。但是由于我国物流起步比较晚，尽管发展的速度很快，还是远远不及电子商务的发展速度，两者的发展严重不匹配。服装电子商务的稳定高速的发展势头已经不容忽视服装电子商务下的物流发展，研究服装电子商务下的物流发展有利于提高服装电子商务企业的运营效率，降低企业的成本，缩短送货周期，减少货损货差，提高客户满意度。
本文阐述了电子商务与物流的相关理论以及电子商务下的物流特征，描述了目前太平鸟魔法风尚在自己的物流仓储中心运作电子商务物流的状况，揭示了太平鸟魔法风尚在电子商务下运作过程中存在的物流问题，最后提出太平鸟电子商务下的物流发展对策 。
关键词：电子商务；物流；魔法风尚；对策
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浙江万里学院现代物流学院 宁波太平鸟集团有限公司电子商务物流发展对策研究
Abstract
With the increasing maturity of China’s e-commerce infrastructure environment,
clothing online shopping has been considerable development in recent years. According to the online shopping consumer survey report of 2012 that the clothing online shopping accounted for 78.6% of the total number of online shopping, the clothing online shopping accounted for 30.4% of the total amount of online shopping. And delivery of in-kind transfers in the e-commerce process becomes more important. However, due to China’s logistics started relatively late, despite the development of fast, still far less than the speed of development of e-commerce, and both serious mismatch. The stable and high-speed development of e-commerce has apparel e-commerce logistics development cannot be ignored. Studying apparel e-commerce of the logistics development will improve the operational efficiency of the clothing e-commerce businesses, reduce the cost of enterprise, shorten the delivery cycle, reduce cargo damage and good poor, and improve customer satisfaction.
This paper describes the theory of e-commerce and logistics and e-commerce logistics characteristics .And describes the status of the current Peacebird Magic Fashion e-commerce logistics operation in logistics and warehousing center. And reveals Peacebird Magic Fashion e-commerce operation process the logistics problem logistics .Finally, put forward the Peacebird e-commerce development strategies.
Keyword:E-commerce;Logistics;Magic Fashion;Countermeasure
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浙江万里学院现代物流学院 宁波太平鸟集团有限公司电子商务物流发展对策研究
目 录
1 引言............................................................................................................................ 1
1.1研究的背景...................................................................................................... 1 1.2 研究的意义..................................................................................................... 2 2 电子商务与物流概述................................................................................................ 3
2.1 电子商务概述................................................................................................. 3 2.2 电子商务与物流的关系................................................................................. 3
2.2.1 物流是电子商务的重要组成部分...................................................... 3 2.2.2 电子商务对物流的影响...................................................................... 4 2.3 电子商务下的物流特征................................................................................. 4 3 宁波太平鸟电子商务物流现状................................................................................ 6
3.1 宁波太平鸟电子商务概述............................................................................. 6 3.2 宁波太平鸟电子商务物流中心网络布局现状............................................. 6 3.3 宁波太平鸟电子商务物流中心内部布局和设备现状................................. 7
3.3.1 内部布局现状...................................................................................... 7 3.3.2 内部设施设备现状.............................................................................. 7 3.4 宁波太平鸟电子商务物流中心活动流程现状............................................. 8
3.4.1 收货现状.............................................................................................. 8 3.4.2 拣货现状.............................................................................................. 8 3.4.3 发货现状.............................................................................................. 9 3.5 宁波太平鸟电子商务物流品类管理现状................................................... 11 4 太平鸟电子商务物流存在的问题分析.................................................................. 12
4.1 物流中心网络布局不合理........................................................................... 12 4.2 物流信息化和自动化程度低....................................................................... 12 4.3 物流品类管理不合理................................................................................... 13 4.4 物流的运输成本高....................................................................................... 13 5 宁波太平鸟电子商务的物流发展对策.................................................................. 16
5.1 实现物流中心布局的网络化....................................................................... 16 5.2 提高物流中心的信息化和自动化............................................................... 17 5.3 加强物流中心的品类管理........................................................................... 17
5.3.1 保证整箱和零箱的分离.................................................................... 17 5.3.2 采取服装的分类管理........................................................................ 18
结 论.......................................................................................................................... 19
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