东华大学工商管理硕士学位论文 Abstract
This is an analysis focusing mainly on recruiting websites, which attempts to examine and explain the current recruiting websites management mode. It introduces a framework of the impact of new information-technology-era economy on traditional industrial concepts in China, such as those of talent agencies. Since the late-1990s, a number of online recruiting media such as job boards, corporate career websites and e-recruiting consortia have been introduced into the talent market in China. And the recruiting websites have met the needs of both job seekers and employers: job seekers log on these sites for free to find appropriate positions, when recruiters are trying to find qualified candidates through these sites as well.
After years of development, China's recruitment website system has taken shape, the market has become increasingly active exchanges, the recruitment site in the configuration of human resources increasingly highlight the role. The establishment of the network job recruitment study what kind of recruiting Web site operations and management models to adapt to the healthy development of the status quo, provide better services to meet the needs of job seekers, employment promotion is necessary and urgent. Of state and government websites for the recruitment of macro-management of environment is also worth exploring.
The current national network of legislation, the legislation is lagging behind the national level, the existing laws to adapt to areas of relatively broad, almost no specific legislation for network recruitment, nor the relevant case for reference. Although the establishment of a number of network management agencies, but the body is very sound management at different levels of management responsibilities are not clear. Therefore, market disorder, recruitment, candidate process less information security, malicious acts have occurred, the victim's reputation and economic interests have no way to protect. In this paper, Huicai recruitment network operations management issues in the hope of recruiting for our contributions to the development of the network a little force.
Through access to a large number of existing research data on China's online
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东华大学工商管理硕士学位论文 recruitment industry to do research and analysis system, summed up the industry in general laws and patterns. Through the registration and use of the Meeting before recruitment network to the user's perspective, it is to find experiential observation online recruitment industry problems. Case study method through the different modes of online recruitment site analysis of the case, for network operation and management recruiting industry, there is a general question model innovation strategy. This article first network operation and management of the relevant theories start, through the network economics, attention economics, network theory, an intermediary cross-subsidies to explore for further study by Talent Recruitment network operation and management to provide a theoretical basis, and then exchange it the basic situation of recruitment networks, operation mode and management status of its problems were discussed, its problems such as lack of funds, lack of personalized, interactive information, lack of effective management systems, etc., and then elaborated on the basic operation mode of the mainstream recruitment website, operations management experience, from which lessons for the Department of Job Network was a better lay the foundation for the development of the end of the Meeting before recruitment network operation and management countermeasures, such as improved technological means to enhance recruitment and job search results; specific customer areas, improve the recruitment and the efficiency of job-seekers; the establishment of complete credit system and ensuring information security; the establishment of complete management system, standardized management.
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supervised by Keywords recruiting recruiting websites operating management mode
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东华大学工商管理硕士学位论文 目录
摘要 ......................................................................................................................... I Abstract ................................................................................................................. III 第一章 绪论 ........................................................................................................... 1 1.1研究背景 ....................................................................................................... 1 1.2研究目的和意义 ........................................................................................... 3 1.2.1研究目的 ................................................................................................ 3 1.2.2理论意义 ................................................................................................ 3 1.2.3实践意义 ................................................................................................ 4 1.3国内外研究现状 ........................................................................................... 5 1.3.1国外研究现状 ........................................................................................ 5 1.3.2国内研究现状 ........................................................................................ 6 1.4研究思路和研究内容 ................................................................................... 7 1.4.1研究思路 ................................................................................................ 7 1.4.2研究内容 ................................................................................................ 8 第二章 网络运营管理相关基础理论研究 ......................................................... 10 2.1网络运营管理相关概念界定 ..................................................................... 10
2.1.1网络招聘的定义 .................................................................................. 10 2.1.2招聘网站的含义 .................................................................................. 11 2.1.3网络招聘参与者的概念 ...................................................................... 11 2.2网络运营管理相关理论分析 ..................................................................... 12 2.2.1网络经济学 .......................................................................................... 12 2.2.2注意力经济学 ...................................................................................... 14 2.2.3网络中介机构交叉补贴理论 .............................................................. 15 2.3国内主流招聘网站运营管理特点 ............................................................. 16 第三章 汇才招聘网运营管理现状分析 ............................................................. 19 3.1 汇才招聘网简介 ........................................................................................ 19 3.2汇才招聘网运营状况调查分析 ................................................................. 20 3.2.1调查问卷的设计 .................................................................................. 20 3.2.2调查结果分析 ...................................................................................... 22 3.3汇才招聘网运营管理现状 ......................................................................... 25
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目录
3.3.1基本模式介绍 ...................................................................................... 25 3.3.2招聘和求职流程介绍 .......................................................................... 27 3.4汇才招聘网运营管理存在的问题 ............................................................. 28 3.4.1汇才招聘网站缺乏资金 ...................................................................... 28 3.4.2汇才招聘网站缺乏个性 ...................................................................... 29 3.4.3汇才招聘网站互动信息不足 .............................................................. 29 3.4.4汇才招聘网站缺乏有效的管理制度 .................................................. 30 第四章 主流招聘网站运营管理经验借鉴 ......................................................... 31 4.1 主流招聘网站基本运营模式分析 ............................................................ 31
4.1.1无忧工作网基本运营模式 .................................................................. 32 4.1.2智联招聘基本运营模式 ...................................................................... 33 4.1.3中华英才网基本运营模式 .................................................................. 35 4.2主流招聘网站运营管理经验 ..................................................................... 36 4.2.1与其他媒体合作或借助其他媒介方式扩大市场、提高知名度 ...... 36 4.2.2以人力资源为核心实现纵向一体化 .................................................. 36 4.2.3开展增值业务增加收入 ...................................................................... 37 4.2.4加速融资、扩大规模 .......................................................................... 37 4.3主流招聘网站运营管理经验适应性分析及借鉴 ..................................... 38 4.3.1主流招聘网站运营管理经验适应性分析 .......................................... 38 4.3.2国内外主流招聘网站运营管理经验借鉴 .......................................... 38 第五章 汇才招聘网运营管理对策研究 ............................................................. 40 5.1汇才招聘网运营管理原则 ......................................................................... 40 5.1.1充分考虑环境变化的原则 .................................................................. 40 5.1.2确保人员合理使用的原则 .................................................................. 40 5.1.3使网站得到长期利益的原则 .............................................................. 41 5.1.4要为各类人才提供公平竞争机会的原则 .......................................... 41 5.2汇才招聘网运营管理的对策 ..................................................................... 42 5.2.1改进技术手段，提高招聘和求职效果 .............................................. 42 5.2.2明确客户范畴，提高招聘和求职的效率 .......................................... 42 5.2.3建立配套信用体系，保障信息安全 .................................................. 43 5.2.4建立配套的管理体制，规范化管理 .................................................. 44 第六章 汇才招聘网运营管理优化效果评价 ..................................................... 46 6.1汇才招聘网运营管理对策的实施 ............................................................. 46
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目录
6.1.1汇才招聘网运营管理对策实施措施 .................................................. 46 6.1.2汇才招聘网运营管理对策实施过程中的注意事项 .......................... 47 6.2汇才招聘网运营管理对策的实施效果评价 ............................................. 48 结论 ....................................................................................................................... 52 参考文献 ............................................................................................................... 54 附录 ....................................................................................................................... 57 致谢 ....................................................................................................................... 59 索引 ....................................................................................................................... 60
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