Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend even if the product is not of the real needs of society.
On the other hand, there are various aspects against these arguments. Moreover, it is people’s choice to make a decision to buy goods. Advertising may be not a cause of customers’ buying habits. Individuals have their own spending habits. If they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whether the goods sold are the real need of society or not.
In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.
In conclusion, as customers have their own strong opinions and standard of good quality goods, it is better to leave them to make their own decisions in buying goods. It is fairly difficult to say every one is swayed by advertising and buy goods impulsively. However, in sensitive area of businesses such as toy industries, it may be necessary to ban advertising to those children as children have not got enough ability to control themselves or to know what they need.
张老师总结：
单边论由于题目太绝对，通常不太同意，但是正方反方都要讲，最后提出自己的观点要有建设性：比如本文的建议‘对于敏感行业要管理’
接下来看一看考官范文，该范文来自Road to IELTS May 2010雅思官方网络培训
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很多电视节目在新闻中展示了一些事件镜头让人们看来不舒服，电视有义务报道重要新闻的同时，不应该将具有骚扰性的图像带到人们家里。你是否同意该观点？ Many television programs show pictures of events in the news which people find upsetting, while TV has a duty to report important news, it should not bring disturbing images into people’s homes. To what extent do you agree or disagree?
今天，每回有灾难性的事件如战争和地震发生的时候，通常有电视摄影或随手拍的摄影工具，拍下并且（在全世界几乎同时）播放了事件的图像，不管这些图像有几搞人。经常有人说这种图像我们在屋里最好是不看，但是也有些人觉得把这样子的东西放到电视新闻报道里头是有道理的。
Nowadays, whenever a catastrophic event such as a war or an earthquake takes place, there is usually a television or video camera on hand which will film and broadcast images of it around the world almost instantly, no matter how disturbing they might be. It is often suggested that these are not the kind of pictures we should have to see in our homes, but there are some who think there are very good reasons why such images should be included in television news reports. 首先，有时候人们觉得当战争或者一些其他灾难性的事件中一些满搞人的图像放出来的时候，人们会有想做点么事去改善这种情况或者帮助受害者的感觉。这蛮有道理，只有当公众看到这些图像的时候，他们才有可能去采取行动。另一方，也有人觉得如果人们看来太多这种又搞人又暴力的新闻镜头，他们会对这些镜头习以为常并且再也冇得么反映搞的这些事件好像是正常的。结果他们搞不好开始觉得他们看到的东西是正常的甚至是可以接受的。
Firstly, it is sometimes claimed that when disturbing images of war or some other disastrous events are broadcast, people become motivated to do something to remedy the situation or to help the victims. Unless the public see these images, it is argued, they are unlikely to act. On the other hand, it is also said that if people see too many disturbing or violent scenes on the news, they grow accustomed to them and no long react as if these events were something unusual. As a result, they may begin to think that what they are seeing is normal or even acceptable. 另外，还有个问题是应不应该让小伢看到这种图像。有些人认为电视新闻报道应该展示世界的真实面貌而且对于小伢来说最好是意识到这种现实。然而这种看法的反
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对观点是暴力图片和电视对于小伢尤其不好，而且有些小伢可能看到这些东西收到严重惊吓。
Secondly, there is the issue of whether or not children should be exposed to such images. It is sometimes argued that television news reports should show the world as it really is and that it is best for children to be aware of this reality. The counter argument to this, however, is that violent images on television can be particularly disturbing for children, and that some of them may be severely traumatized by seeing such things.
最后经常有人指出如果观众看到影片觉得不舒服，他们简简单单可以把电视关了要不就换台。然而观众没有在每次播放有让人不舒服的镜头的报道前就得到提醒。另外大多人可能会觉得看节目时将频道换来换去是很难受的。
Finally, it is often pointed out that if viewers find images upsetting, they can simply switch off the television or change channel. However, viewers are not always forewarned that a report may include distressing pictures. Besides this, most people would probably find flicking from one channel to another during a news programme rather frustrating.
平衡之后，我认为说这种电视报道可能有助于阻止悲剧发生是很有道理的。但是播放者应该照顾到小孩和那些不想看到这种节目的观众，可以在夜晚过了一个特定时间点以后再播放这种有可能让人不舒服的节目。
On balance, I think the argument that this kind of television reporting can sometimes help bring an end to a tragic situation is a very powerful one. However, broadcasters must take care to protect children, and others who do not wish to be upset, by showing potentially disturbing images only after a certain time in the evening.
张老师分析考官范文
考官将支持者的观点和反对者的观点，拆开了进行交叉写作
但是最后还是提出了明确的观点: (不同于题目，题目是不应该播) 作者说应该播放，只不过应该是深夜播放，避开小孩和不想看的观众，而且播了有好处
更多练习题见附件2
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大作文双边观点题句型，思路及范文
常见题型
? (2007.1.13) Some people think universities should provide
knowledge and skills related to future career, others think the true function of university is to give access to knowledge that students are interested in. Discuss
? 2008. 3.8 The number of cars keeps increasing, so road systems
should be expanded. Some people think the cost of road should be paid by government, some people think the car owners should pay for it. What is your opinion?
? 2010年1月9日Some people think charitable organizations should
help people in their own country while others think they should help those in the greatest need, no matter where they are. Discuss both views
常用句型
1. …受到广泛关注。最近有个讨论，其中一方认为…, 而另一方认为….
? …is of wide public interest/concern. Recently there comes a discussion where
one view holds that …while the other side insists…
2. 我认为这两个观点/做法/任务不冲突/有同等重要性/可以互补/各有各的好。 ? I believe the two views/practices/tasks not mutually exclusive/ of equal
importance/ complementary/ of their respective advantages. 3. 我认为两个观点都不完全对。
? I do not believe either view completely right. 4. 我倾向于同意前者/后者。
? I tend to agree with the former/ the latter.
5. A和B的相对的重要性/优势是人们经常讨论的话题，当我们讨论C的时候。 ? The relative importance/advantages of A and B is a frequent topic of
discussion, as far as C is concerned. A=第一个观点的名词形式ing, to do, phrase…
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B=第二个观点的名词形式。。。 C=题目的核心讨论点 例题真题7 (附件2)
The relative advantage of modern games and traditional games is a frequent topic of discussion, as far as how to develop children’s abilities through entertainment is concerned. I believe the two types of games are complementary and of equal importance.
实例分析
? 剑桥7Test II; （7.5分段有问题，无结论）
Some people believe that there should be fixed punishments for each type of crime. Others, however, argue that the circumstances of an individual crime, and the motivation for committing it, should always be taken into account when decidiing on the punishment. Discuss both these views and give your own opinion.
思路分析（中文提纲） 1. 两个都有道理
2. 固定惩罚：社会威慑力，想犯罪的三思后行；社会稳定；没有导致‘再犯，逍遥法外’
3. 考虑动机和情节：公正；自卫杀人应该释放；
4. 两者如何结合：有固定的也有‘范围’和‘例外’—商业犯罪有坐牢时间范围(…years to …years) +饥荒时期偷窃食品应视为无罪 范文
Fixing punishments for each types of crime has been a debatable issue. There are many arguments supporting both views, those for and those against fixed punishments.
On the one hand, fixed punishments will have a deterring effect on society. Individuals knowing that they will be subject to a certain punishment if they are
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