behavior are also getting more and more, definitely will become to be listed to carry on the resources optimization disposition the important means.
This article studies DSM to implement expansion patterns and soon share-holding, merger and acquisition as well as strategic alliance in the Vitamin industry, the main purpose lies in: 1. Tarries on the domestic Vitamin enterprise's internal conformity, the profession enterprise interior carries on the conformity is the enterprise deVElopment way that must be taken. 2. Enhances the DSM Vitamin industry in the global competitiVE power, or consolidates its hegemonic position. 3. Through to the DSM implementation expansion pattern's choice, carries on the conformity the research analysis, knew that the opportunity and the risk, cause the expansion pattern correct and reasonable, will not deviate the DSM Corporation's deVElopmental strategy goal. 4. The Foreign-funded enterprise must be familiar with each kind of policy and the law, the legal matter which and the policy risk the discussion possibly exists, preVEnts ahead of time.
This article unified the theory and the practice, has used the historical deduction, the comparatiVE analysis as well as the model analysis method, First summarized the Vitamin enterprise's deVElopment present situation and the tendency, the expansion elementary theory, In the theory elaborated that introduces in the DSM Corporation foundation, the union Vitamin industry's actual situation, uses the SWOT analytic method to analyze the DSM enterprise's internal condition factor, makes the preliminary decision-making in the VC product aspect, uses holds share the pattern which North China manufactures drugs; Uses the PEST analytic method to analyze the DSM enterprise's macroscopic external environment, the VE product aspect makes the preliminary decision-making, uses with new and implements the strategic alliance the pattern; Uses fiVE strength model analytic method to analyze the DSM enterprise's microscopic external environment, the VB2 product aspect makes the preliminary decision-making, uses purchases Disainuo pattern to carry on. MoreoVEr analyzes uses each kinds of expansion pattern the necessity and the possibility.
This article through the analysis proof, after drawing the most basic conclusion is the DSM strategy will expand, will obtain the complete control ability gradually to the Vitamin market: Has the absolute fixed price power to VC, monopolizes the VE industry, the market has the strong competitiVE ability in VB2.
The Vitamin continually innoVAtions deVElop power will enable the DSM enterprise to haVE the life vigor, globally causes the DSM enterprise through core
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fields' expansion to realize the exterior growth, the author forecast boldly: DSM will walk as always, moreoVEr meets steadily is stronger.
This article place of main innoVAtion lies in: 1. the application many kinds of analysis methods carry on the analysis to the DSM inside and outside environmental factor; 2. applies many kinds of expansion patterns in the DSM enterprise's different Vitamin product; 3. the pair of DSM enterprises carry on the multi-positions the strategic expansion analysis.
Key Words: Vitamin, Expansion Pattern, Share-holding, Strategic Alliance, Purchase
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目 录
摘 要............................................................................................................................ I ABSTRSACT ............................................................................................................. III 目 录........................................................................................................................... VI 第1章 绪 论 ............................................................................................................... 1
1.1 研究背景 .......................................................................................................... 1 1.2 研究方法 .......................................................................................................... 6 1.3 研究意义 .......................................................................................................... 6 1.4 结构安排 .......................................................................................................... 7 第2章 国内外维生素企业发展现状与趋势 ............................................................. 9
2.1 国内外维生素企业的发展现状和趋势 ......................................................... 9 2.2企业扩张模式基本理论 ................................................................................ 11 2.3 本章小结 ....................................................................................................... 21 第3章帝斯曼公司模式选择与分析 ......................................................................... 22
3.1 帝斯曼公司现状 ............................................................................................ 22 3.2 帝斯曼对不同维生素产品采用适合的扩张模式研究 ................................ 22 3.3 本章小结 ........................................................................................................ 26 第4章 维生素C市场的战略及决策分析 .............................................................. 27
4.1 维生素C市场业务结构的分析 ................................................................... 27 4.2华北制药厂面临的竞争环境及可能选择的方案 ......................................... 32 4.3参股华北制药厂的必要性及可能性 ............................................................. 35 4.4 参股可能遇到的国家法律及政策障碍 ........................................................ 37 4.5 本章小结 ........................................................................................................ 39 第5章 维生素E市场的战略及决策分析 ............................................................... 40
5.1 维生素E市场业务结构分析以及利用PEST分析方法分析帝斯曼的宏观外部环境 ............................................................................................................... 40 5.2新和成公司面临的竞争环境及可能选择方案的分析 ................................. 44 5.3帝斯曼与新和成战略联盟的必要性及可能性的分析 ................................. 45 5.4战略联盟可能遇到的国家法律及政策障碍的分析 ..................................... 46 5.5 本章小结 ........................................................................................................ 47 第6章 维生素B2市场的战略及决策分析 ............................................................. 48
6.1 维生素B2市场业务结构的分析 ................................................................. 48 6.2迪赛诺面临的竞争环境及可能选择的方案分析 ......................................... 55 6.3分析收购迪赛诺公司的必要性及可能性 ..................................................... 57 6.4收购可能遇到的国家法律及政策障碍的分析 ............................................. 58 6.5 本章小结 ........................................................................................................ 59 第7章 完成扩张后的帝斯曼分析 ........................................................................... 60
7.1 帝斯曼对维生素市场的掌控能力 ................................................................ 60 7.2 维生素的持续创新发展能力 ........................................................................ 60 7.3 帝斯曼行业扩张的分析 ................................................................................ 61 7.4 本章小结 ........................................................................................................ 62 结 论.......................................................................................................................... 63
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参考文献 ..................................................................................................................... 64 后 记.......................................................................................................................... 67
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第1章 绪 论
1.1 研究背景
进入20世纪90年代以来，伴随着经济全球化进程不断深化、中国对外开放程度的扩大以及对外国直接投资的鼓励程度不断增加，越来越多的跨国公司开始将目光投向了中国。特别是进入21世纪以来，跨国公司在中国的扩张行为正呈现出愈演愈烈之势。2008年世界投资报告认为，在新兴的全球企业市场中进行交易的跨国并购是推动最近外国直接投资增长的主要力量。2006年年全球并购金额达到9000亿美元，2007年这个数字被迅速刷新，己达44800多亿美元（马勇，2009），2008年跨国并购交易量6000多件，金额达到34200亿美元。
美国诺贝尔经济学奖获得者乔治.J.斯蒂格勒（Georoge.J.Stigler）说：“纵观世界上著名的大企业、大集团，几乎没有哪一家不是在某种程度上以某种方式，通过资本并购等资本运营手段而发展起来的，也几乎没有哪一家是完全通过内部积累发展起来的”。企业并购行为，往往被作为企业战略实施的重要组成部分，其实质是社会资源的重新配置。在全球近代经济发展历程中，企业并购一直是贯穿经济发展的管理活动。伴随着经济周期和产业成熟的进程，美国等西方国家先后掀起了五次大的并购浪潮。与此同时，伴随着我国市场经济的不断发展，我国的并购活动正以每年70%左右的速度高速增长，成为全球并购市场中的一个亮点。目前，我国已经加入了世界贸易组织，随着全球经济一体化和市场一体化的到来，中国企业将面临着更加激烈的竞争。而且，我国经济体制改革正进入攻坚阶段，需要进一步调整国有经济的布局和结构，深化国有企业改革，并购重组必然会发挥更加重要的作用。
1.1.1中国及国际市场环境
由于金融危机愈演愈烈，而实体经济又遇到严重威胁，全球实质性需求在放缓，出于保护本国经济的目的，国际贸易及经济环境日渐恶化。尽管遇到这样恶
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